Pinterest It is one of the social networks to which many people do not give all the importance it deserves in the face of their advertising and marketing campaigns, which is a clear error considering the enormous possibilities it offers in this regard.

pinterest ads is the tool that is integrated in this platform and that allows to carry out advertisements on the platform in the most appropriate way, thus trying to ensure that brands and businesses can reach their target audience in a much more efficient way. This will translate into better results and be able to reap a greater number of sales or conversions, which is the goal of every professional or business.

In the following lines we are going to explain everything you need to know to know how to advertise on Pinterest step by step, so that you can get the most out of this tool available on the platform.

However, before we start we are going to define what the pinterest ads. The pinterest ads are the advertising system on social networks that allows you to use this social network to launch promoted content with which to try to reach the target audience, a type of advertising that has many characteristics similar to that of search engine advertising.

Pinterest is a social network that focuses on showing ideas of user interests, accommodating content of all kinds, from recipes to DIY, through beauty, fashion, decoration, etc. In it, users make use of the platform to save ideas of different kinds that are of interest to them, although it can also be used to search for images of interest.

That's where Pinterest acts as the search engine, so being on the first pages of image results is essential to attracting a greater number of people and this is where it comes into play. pinterest ads, useful to achieve that much-needed visibility that is key to achieving the best results.

Advertising on Pinterest

La Pinterest advertising comes with different ad formats:

Standard pin

El Standard pin It is similar to traditional pins, in which you can have an image (with a recommended size of 1000 x 1500 pixels), a title that can have up to 100 characters and a description of up to 500 characters in which you can place your message .

Standard width promoted videos

In this case, in addition to being able to add a title and description as in the previous case, there is the possibility of including a video that lasts between 4 seconds and 15 minutes. It is recommended that the video be vertical or square, with an aspect ratio of 2: 3 or 9:16

Maximized width promoted videos

This format has the same characteristics as the previous one, but the video aspect ratio is 16: 9.

Promoted app pins

These allow the use of an image or video to promote an application so that users can discover and download apps more easily and directly from Pinterest. They just need to click on the promoted app pin to download it, without leaving the social network.

Promoted Carousels

This format has galleries of between 2 and 5 square images (or in 2: 3 format), so that users of the social network can switch from one to the other. In this way you can use it to be able to publicize a range made up of different products or to create content stories about a product or brand.

How to run an advertising campaign on Pinterest

Once the formats are known, we will explain how to run an advertising campaign on Pinterest Step by Step:

Set your goals

The first step, as in any other advertising campaign you do on social networks, is essential that you define your objectives, that is, that you are clear about what you want to achieve. Currently, the two main options are to increase brand recognition O well attract traffic to your website or service.

The choice of one or the other will depend on the objectives of your brand or business.

Segments

Once the above is defined, it is time to segment advertising campaigns, so that you can choose the type of audience you want to direct them to. To do this, you must create the ideal client prototype (s) and guide your field to do so.

In the process itself, you will have to select different characteristics, such as gender, age, interests or keywords used by users.

If you have defined your buyer persona in your marketing plan, it will be very easy for you to choose those aspects that best suit your business.

Adjust dates and budget

Once the segmentation is carried out, it is the moment in which, as in any other advertising platform, you are in charge of adjusting the dates on which you want to carry out the campaign, as well as to set your budget.

Pinterest suggests a recommended cost per click, but you can adjust it according to your objectives, in addition to being able to indicate if you want the delivery to be made in a standard way or accelerated until the entire budget is exhausted.

Choose the creatives

A fundamental aspect is to create the ads, obviously, for which you can create Image, video or image gallery ads. In this sense, it is advisable to try different creatives until checking those that are most successful.

To achieve the best results, we recommend images that have colors that attract attention, avoid excessive filters and that the composition is balanced and legible.

Ad tracking

Once the ad is created, it is essential that you keep track of these, for which you can use the metrics offered by the social platform itself.

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