Yuav ua li cas tso ib yam khoom ntawm Amazon

Yog tias koj tab tom txiav txim siab muaj cov khoom lag luam rau muag ntawm e-lag luam loj hauv khw muag khoom AmazonNws yog ib qho tseem ceeb uas koj yuav tsum nco ntsoov tias koj yuav tsum tau ua haujlwm ntawm koj cov ntaub ntawv cov khoom kom sib tw nrog ntau pua lab ntawm cov khoom hauv Tshuag uas tuaj yeem pom hauv khw hauv online. Muab qhov kev sib tw zoo heev muaj, nws yog ib qho tseem ceeb uas koj yuav tsum paub txog txoj hauv kev zoo los tso koj cov khoom muag los sim kom ncav cuag cov neeg coob li ntau tau thiab ua tiav cov khoom muag ntau tshaj plaws. Txhawm rau ua tiav cov txiaj ntsig zoo ntawm lub platform nws yog qhov tseem ceeb uas position koj cov khoom lag luam hauv thawj kev tshawb fawb ntawm Amazon. Rau qhov no koj yuav tsum tau coj mus rau hauv tus account qee cov ntsiab lus SEO yooj yim, xws li kev tshawb fawb keywords siv, kom koj muaj peev xwm muab ntau qhov tseem ceeb rau cov lus piav qhia thiab lawv pab koj thaum nws los muab tso rau koj tus kheej hauv khw Amazon. SEO yuav tsum raug thov raws li nws tau ua hauv lwm qhov chaw xws li kev tshawb nrhiav Google.

Lub Amazon algorithm

Amazon yog qhov loj ntawm kev lag luam hluav taws xob, nrog rau cov ntawv teev npe nrog ntau lab ntawm cov khoom, uas txhais tau hais tias muaj kev sib tw ntxiv rau cov khoom. Qhov no ua rau kom qhov nyuaj ntawm kev ua kom koj cov khoom muag muag. Nco ntsoov tias tsuas yog 30% ntawm cov neeg yuav khoom mus txog nplooj ntawv thib ob ntawm cov txiaj ntsig kev tshawb fawb, yog li nws yog ib qho tseem ceeb kom muaj cov khoom nyob rau hauv thawj. Txhawm rau tso cov khoom, Amazon siv lub algorithm hu ua A9, uas yog tsim los kom cov neeg siv tuaj yeem ncav cuag cov khoom lawv tab tom nrhiav thiab xav tau sai dua. Qhov algorithm no yog ua los ntawm ntau qhov sib txawv, xws li cov hauv qab no:

Nyem Tus Nqi Muag (CTS)

Qhov no yog tus naj npawb ntawm cov neeg siv khoom uas nyem rau ntawm cov khoom hauv kev tshawb nrhiav thiab tom qab ntawd yuav tib yam. Qhov no yog ib qho tseem ceeb raws li nws cuam tshuam ncaj qha rau kev tshawb fawb, raws li Amazon saib ntawm tus naj npawb ntawm kev muag khoom tsis ntev los no los txiav txim seb cov khoom yuav nyob qhov twg. Ua li no, yog tias koj tswj kom ua tiav kev muag khoom ntau dua li ntawm koj cov neeg sib tw hauv lub hli dhau los, koj yuav muaj qhov chaw zoo dua. Koj yuav tsum ua haujlwm hauv qhov kev nkag siab no los sim kom tau txais cov khoom muag ntau tshaj plaws, thiab thaum koj tau txais lawv koj yuav pom koj tus kheej zoo dua nyob rau hauv cov txiaj ntsig kev tshawb fawb.

Cov nplooj ntawv muag khoom

Hauv cov ntaub ntawv cov khoom koj yuav tsum coj mus siv rau txhua yam uas koj tau tshawb fawb txog qhov keywordsQhov no yuav tsum tau coj mus rau hauv tus account rau cov khoom npe, subtitle, nyob rau hauv cov lus piav qhia ntawm cov khoom thiab nyob rau hauv Amazon tshwj xeeb keywords seem. Raws li cov ntsiab lus no lawv qhia A9 yam khoom koj muag kom lawv qhia rau cov neeg siv khoom tsim nyog. Kev sib xyaw ua ke zoo tshaj plaws ntawm cov lus tseem ceeb yuav phim koj cov khoom nrog cov neeg siv cov txiaj ntsig tshawb fawb. Txawm li cas los xij, raws li peb tau hais, qhov muag ntau koj tau txais, qhov ntau koj yuav muaj ntau dua yuav muaj tshwm sim nrog koj cov khoom ntawm thawj nplooj.

Cov yuam sij kom tau ib daim ntawv khoom zoo meej

Yuav tsum muaj peev xwm ua haujlwm a Amazon cov khoom lag luam ntawv koj yuav tsum paub meej txog hom hom ntsiab lus uas koj yuav tsum siv. Yuav pib koj yuav tsum coj mus rau hauv tus account cov ntsiab lus hauv qab no:

Xaiv cov ntsiab lus zoo tshaj plaws

lub keywords uas koj siv yuav tsum muaj kev cuam tshuam qhov koj cov neeg siv khoom txaus siab rau, txij li thaum zoo li Google, hauv Amazon lub platform yog tus saib xyuas kev sau npe tag nrho cov kev tshawb fawb uas cov neeg siv ua, suav nrog cov yam ntxwv uas yog qhov sib txawv thiab qhov twg yog qhov feem ntau. tseem ceeb rau cov neeg siv ntawm txhua lub sijhawm. Thaum cov neeg siv tsaws ntawm Amazon nplooj ntawv, lawv tau txais tos nrog cov npe ntawm pawg, nrog rau cov lus pom zoo ntawm cov khoom muag zoo tshaj plaws hauv txhua pawg. Cov npe no qhia tias koj cov neeg siv khoom xav tau dab tsi. Thaum koj paub tias dab tsi yog qhov tseem ceeb tshaj plaws rau cov neeg siv khoom, koj tuaj yeem tsom lawv rau hauv txoj kev tshwj xeeb. Ua li no, thaum lawv pom koj cov khoom lawv yuav muaj kev txaus siab ntau dua los yuav. Saib xyuas cov khoom uas nyob nruab nrab Amazon Bestsellers rau koj cov qeb nws yog qhov chaw zoo tshaj plaws uas muaj peev xwm sau koj tus kheej cov lus tseem ceeb. Txoj kev no koj yuav paub tias tib neeg tab tom nrhiav dab tsi. Yuav nrhiav tau koj keywords Nws raug nquahu tias koj ua daim 10-20 cov khoom nrov tshaj plaws hauv cov pawg uas tau ua nrog cov khoom koj xav tau muag, thiab sim ntau qhov sib txawv ntawm cov ntsiab lus los sim kom ua tiav qhov txiaj ntsig siab tshaj plaws.

Sau cov lus piav qhia zoo

Nws yog qhov tseem ceeb heev uas koj ua a zoo piav qhia ntawm koj cov khoom. Ua li no, koj yuav tsum sim nrhiav qhov sib npaug ntawm cov ntsiab lus thiab cov ntsiab lus uas cuam tshuam rau cov neeg siv, kom cov lus piav qhia qhia rau cov neeg tsim nyog tau tsim. Koj yuav tsum muaj peev xwm muab cov lus piav qhia ntxaws uas koj qhia cov neeg siv khoom muaj peev xwm ntawm qhov tseem ceeb tshaj plaws ntawm txhua yam khoom, ua rau nws piav qhia meej tib lub sijhawm uas nws txhawb kev yuav khoom.

Tsim cov ntsiab lus nyeem tau

Cov ntsiab lus uas koj tuaj yeem tsim rau koj cov khoom yuav tsum yog cov lus piav qhia nrog cov ntsiab lus tab sis uas nyeem tau, nrog cov lus qhia luv luv thiab siv mos txwv rau cov lus piav qhia ntev. Cov neeg siv tsis txaus siab pom cov lus piav qhia loj. Lawv nyiam tias cov ntsiab lus tau tsim kom raug thiab pom tseeb ntau dua rau cov neeg siv, kom lawv tuaj yeem paub sai thiab siv zog paub cov txiaj ntsig tseem ceeb thiab qhov zoo ntawm kev tau txais cov khoom no thiab tsis yog lwm qhov. Sim ua kom meej thiab meej. Cov lus piav qhia zoo tsis tas yuav ntev. Yog tias nws yog, nws yuav tsum muab cov ntaub ntawv zoo thiab meej rau cov neeg yuav khoom ntawm cov khoom tshwj xeeb, qee yam uas koj yuav tsum nco ntsoov nco ntsoov.