Ndizotheka kuti ngati mukuyamba pazotsatsa komanso zotsatsa pa intaneti mukudziwa Google Adwords, zomwe ziyenera kukhala zofunikira kwambiri pamachitidwe anu mukamachita kampeni yapaintaneti. Komabe, ichi si chida chokhacho chamtunduwu chomwe chilipo ndipo ngakhale anthu ambiri amangogwiritsa ntchito Google Ads, chowonadi ndichakuti mutha fufuzani njira zina ndikusinthitsa makampeni anu otsatsa.
Ndili ndi malingaliro, pansipa tikambirana za njira zosiyanasiyana zomwe mungapeze Google Ads Pakadali pano komanso zomwe mungagwiritse ntchito m'makampeni anu otsatsa.
Kufunika kopeza ndalama zotsatsa pa intaneti
Mabizinesi ambiri ndi makampani omwe amapezeka pa intaneti amachita Makampani otsatsa olipira pa intaneti, kudzera mumawebusayiti, Google kapena nsanja zina.
Polankhula za kuyimitsidwa kwa tsamba la webusayiti, munthu amaganizira nthawi zonse SEO, koma chowonadi ndichakuti ngakhale mbali iyi ndiyofunikira, ndikofunikanso kutengera kutsatsa kolipira. Izi ndichifukwa choti pali mpikisano wapaintaneti womwe, ngakhale mtundu umakwaniritsa zomwe zili patsamba lake komanso tsamba lake, ndipo uli ndi njira yabwino m'mbali zonse, ndizovuta kwambiri kuti mukhale owoneka bwino.
Pachifukwa ichi, makampani ochulukirapo akufuna zotsatira zabwino pakubetcha pa malonda a malonda. Ambiri mwa iwo akubetcherana pazowonetsa ndi makanema, ndalama zomwe zimapitilizabe kukula chaka ndi chaka. Kuphatikiza apo, ziyenera kudziwika kuti kanema ndi mtundu womwe wakula kwambiri mzaka zaposachedwa. Izi ndichifukwa choti, makamaka m'malo ochezera a pa Intaneti, ndizomwe zimakonda kwambiri ogwiritsa ntchito, chifukwa chake, ndizomwe zimapanga zomwe zili ndizambiri.
Njira zina zazikulu zotsatsira pa Google
Amachita ku malonda pa intaneti Ndikofunikira kuti tizitha kupikisana ndikukhala ndi mawonekedwe abwino pa intaneti, podziwa kuti njira yabwino yotsatsira itha kukhala yofunika kuthana ndi mpikisano.
Tsopano tikambirana za njira zina zingapo zomwe mungagwiritse ntchito Google Ads:
Mitundu ina yosakira kupatula Google
Google Mosakayikira, makina osakira omwe amagwiritsidwa ntchito kwambiri padziko lonse lapansi, koma monga mukudziwira, pali ena, monga Bing kapena Yahoo. Chifukwa choyamba chodalira iwo kutsatsa kolipidwa ndikuti iwo mawu osakira adzakhala ndi mpikisano wochepa, kuwonjezera kuti izi zipangitsa kuti zotsatsa zitsike.
Popeza otsatsa ochepa ndi ochepa, pali mayankho ochepera pazosaka zomwe ndizofunikira, koposa zonse, kwa makampani odzichepetsa omwe akufuna kukopa makasitomala atsopano.
Chifukwa chake, mutha kulengeza, mwachitsanzo, mu Bing, zomwe kuwonjezera pakuwonetsa zotsatira mu injini yake yosakira, zimachitikanso ku Yahoo popeza onse ndi a Yahoo Bing Network.
Amazon Advertising
Ngati mukufuna kutsatsa kwa digito kuti mupeze zatsopano, ndikofunikira kuti muzikumbukira AmazonMsika wamsika womwe wakwanitsa kudziyika pakati pazosankha zazikulu zikafika pokhudzana ndi nsanja zotsatsa padziko lonse lapansi.
Imakhala ndi njira zambiri pamasamba ogulitsa e-commerce, kuphatikiza kukuthandizani kuti malonda anu azikhala okwera zikafika pazotsatira zakusaka.
Kumbukirani kuti anthu opitilira 60% amapita ku Amazon kuti akayerekezere zinthu, ngakhale osagula kuchokera ku chimphona cha e-commerce ndikuchita kwina kulikonse. Amachita ku Amazon Advertising Imeneyi ndi njira yomwe muyenera kuganizira ngati mukufuna kukonza kuwonekera kwa bizinesi yanu ndi kuchuluka kwamagalimoto, kuwonjezera pakupeza mwayi wotsatsa ndi kutsatsa kuchokera ku Amazon.
Kutsatsa kwapa TV
Imodzi mwanjira zazikulu zotsatsira kutsatsa mu Google Ads mosakayikira ndi zotsatsa pawailesi yakanema. Izi zikugwiritsidwa ntchito kwambiri ndi makampani, chifukwa zimapereka mwayi wofika pagulu la anthu ambiri, pamtengo wotsika komanso mwayi waukulu wopambana.
Ngakhale kupambana kwakukulu pamachitidwe otsatsa amachokera pazinthu, chifukwa cha kupita patsogolo kwamapulatifomu, malo ochezera a pa Intaneti awa athandiza kutsatsa malonda olipidwa kukhala njira yabwino kwambiri.
Kutsatsa kolipidwa pama media azachuma kumalephera, koma chowonadi ndichakuti othandiza kwambiri ndipo simuyenera kupanga ndalama zambiri kuti mugulitsire.
Mwanjira iyi, ngati simunayesere kulengeza papulatifomu yamtunduwu, ena mwa omwe akulimbikitsidwa kwambiri ndi awa Malonda a Facebook, Kutsatsa kwa Instagram ndi Kutsatsa kwa Twitter, zomwe zimagwirizana ndi malo ochezera a pa Intaneti pamsika. Komabe, ndibwinonso kufunsa nsanja zina monga TikTok, pomwe ndizotheka kutsatsa ndipo ili ndi ogwiritsa ntchito ambiri.
Izi njira zitatu ndizo njira zazikulu zomwe mungapeze pamsika poyerekeza Google Ads, chotero tikulimbikitsidwa kuti muwaganizire. Mwanjira imeneyi, mutha kusangalala ndi njira zosiyanasiyana zomwe mungakulitsire mwayi wanu wopambana.
Mfundo imodzi yofunika kukumbukira ndikuti ndikulimbikitsidwa kuti musayang'ane chimodzi chokha, koma ndibwino kuti muyesere kugwiritsa ntchito maubwino a angapo kuti muthe kugwiritsa ntchito mwayi wawo wonse ndikuyesera kufikira anthu ochuluka kwambiri komanso kuti, kuwonjezera apo, ndi makasitomala angapo zomwe zitha kumaliza kugula kapena kutembenuka, ndicho cholinga chomwe muyenera kutsatira.
Mwanjira imeneyi, tikukhulupirira kuti nsanja yamtunduwu ikuthandizani ndikudziwa komwe mungayang'anire zosankha zatsopano kuti mupeze zotsatira zabwino pamakampeni anu otsatsa, ndipo koposa zonse, kuti mudziwe kuti simuyenera kukhala ochepa okha Malonda a Google.