Malo ochezera a pa Intaneti akhala gawo lofunikira pa moyo watsiku ndi tsiku wa munthu aliyense, n'zosadabwitsa chifukwa kupeza mapulogalamu amtunduwu ndikosavuta, makamaka kwa anthu amtundu wa digito omwe amapeza mosavuta chidziwitso chofunikira kuti azitha kuyang'anira ma intaneti amtunduwu.

Ndizowona kuti gawo lachiyanjano litha kukhala chinthu chofunikira kwambiri pamasamba ochezera (mawu omwewo akuwonetsa izi), komabe, amathanso kukhala othandiza pakuphatikiza mtundu ndi kampani, kuwonjezera pakuthandizira kukula kwa ubale wapagulu. Apa ndi pamene kutsatsa kwapa media.

Kwa ma SME (mabizinesi ang'onoang'ono ndi apakatikati), kukula pa malo ochezera a pa Intaneti ndikofunikira masiku ano, chifukwa iyi ndi njira yabwino kwambiri yolimbikitsira malonda kapena ntchito moyenera, mwachangu komanso mwaulere. Pamene ndi kampani yaikulu, izo kutsatsa kwapa media amayankha kusuntha komweko ndi zofuna za msika, momwe ogwiritsa ntchito (makasitomala omwe angathe) amafufuza zomwe akufunikira kudzera pa Facebook ndi Twitter.

Ndipamene kampaniyo iyenera kudzipereka yokha, iyi ndi njira yoyambira ndi dziko lonse lapansi lazamalonda pamapulatifomu amtunduwu.

Kodi kutsatsa kwapa media?

Monga tanenera kale, ndizokhudza kukweza mtundu kudzera pamasamba omwe ma virus amachulukira (maulendo, zokonda, ma retweets, kuvota, mavoti, ndi zina). Pakadali pano, intaneti imatilola kupanga ubale wokulirapo ndi ogwiritsa ntchito, omwe amakondedwa chifukwa alibe nkhawa zokhudzana ndi kulumikizana mwachindunji ndi zomwe zimapangitsa chidwi.

Mwachitsanzo, pali mafani ambiri omwe amatha kuyambitsa zokambirana ndi ojambula omwe amawakonda, ngakhale nkhaniyi imatha kuwonedwa ngati kutsatsa kwapa social media, kukhala chitsanzo choonekeratu cha ubale pakati pa mtundu-makasitomala.

Inde, ndikofunikira kuti katswiri adziwe momwe angafikire omvera awo pamtundu uliwonse wa malo ochezera a pa Intaneti. Mapulatifomuwa amatha kukhudza kwambiri kutengera kampani, ntchito kapena chinthu chomwe mukufuna kuwunikira.

Kuphatikiza pa izi ndikuti ziyenera kukhala zokhazikika, kuti mutha kukhazikitsa otsatira ambiri omwe nthawi zambiri amagawana zidziwitso ndi ena, kupanga ndikuwonjezera maukonde mozungulira zomwe amakonda.

Malangizo pokhazikitsa kutsatsa kwapa media

Kuyanjana kwapafupi ndi makasitomala kungabweretsenso zinthu zingapo zoipa. Mwachitsanzo, nthawi zina ogwiritsa ntchito amatha kuyankha ndi kuyankha mopanda ulemu komanso mwachipongwe pa positi inayake, zomwe zitha kupereka chithunzi choyipa kwa mtundu, malonda ndi/kapena kampani yonseyo.

Pankhaniyi, woyang'anira chikhalidwe cha anthu akulimbikitsidwa kuti achitepo kanthu mwamsanga, kuyankha funso kapena kutsutsa, kukhala aulemu komanso koposa zonse moona mtima. Kuphatikiza apo, mavuto amatha kuthetsedwa nthawi zonse ndi uthenga wamkati, kotero otsatira ena kapena olumikizana nawo sayenera kudziwa zamavuto omwe angakhalepo pakati pa kampani / mtundu ndi wogwiritsa ntchito.

Izi zimakhala njira yabwino kusamalira mbiri pamene kubetcherana pa kutsatsa kwapa media.


Momwe mungagwiritsire ntchito malo ochezera a pa Intaneti kukopana

Momwe Mungalengezere Pamasamba ochezera

Kodi maubwino a malo ochezera a pa Intaneti ndi ati?

Malangizo Okuthandizira Kusamalira Makanema

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