Nyimbo, mosakayikira, ndichimodzi mwazinthu zofunika kwambiri m'miyoyo ya anthu ambiri, zomwe zimapangitsa kukhala gawo la moyo wawo watsiku ndi tsiku munthawi zosiyanasiyana. Anthu amagwiritsidwa ntchito kumvera nyimbo kuti tiziimba nawo m'miyoyo yathu, munthawi zosangalatsa komanso zachisoni, kupumula kapena kuyambitsa masewera.
Kwa mitundu yonse ya mphindi pali nyimbo yabwino kwambiri ndipo iyi imagwiritsidwa ntchito ndi Spotify kuti ikhale imodzi mwamapulatifomu omwe amasankhidwa ndi ogwiritsa ntchito padziko lonse lapansi, nsanja yotsogola yotsogola yomwe imasungabe hegemony ngakhale kuyesera kwa ena kukumana nayo, ngakhale mphindi palibe amene apambana.
Spotify, ntchito yaulere yomwe imakupatsani mwayi womvera nyimbo iliyonse yomwe mungaganizire chifukwa cha nkhokwe yake, ili ndi ogwiritsa ntchito oposa 180 miliyoni pamwezi, omwe amasangalala ndi nyimbo zopitilira 40 miliyoni zamitundu yonse ndi ojambula. Kuphatikiza apo, ziyenera kukumbukiridwa kuti wosuta aliyense amamvetsera pafupipafupi, ena maola awiri ndi theka tsiku lanyimbo, ndipo pakadali pano zoposa 50% zachitika kuchokera pafoni.
Poganizira izi, Spotify Ndi malo abwino kutsatsa, bola ngati angakwaniritse malonda anu. Komabe, muyenera kukumbukira kuti magawo omwe amaperekedwa ndi nsanja amapangitsa kuti zinthu zizikuyenderani bwino, bola mukasankha omvera oyenera kutengera zaka, chilankhulo, zokonda, jenda, chida, Malo….
Kodi kutsatsa pa Spotify
Chotsatira tikufotokozera zomwe muyenera kudziwa kuti mutha kuyambitsa kampeni yanu ya Spotify ndikuwonetsetsa kuti zotsatira zabwino zitha kupezeka. Muyenera kutsatira malangizo omwe tikukupatsani pansipa ndipo mudzakhala pafupi kwambiri kuti mukwaniritse zolinga zanu, ndi mwayi womwe izi zingabweretse ku bizinesi yanu.
Khalani ndi cholinga
Choyamba muyenera kukhala omveka cholinga chanu chotsatsa malonda pa Spotify. Simuyenera kuyambitsa kampeni yokhazikitsa, chifukwa ndikofunikira kuti mufotokozere zolinga zomwe mukufuna kukwaniritsa kwakanthawi kochepa ndikutengera izi kuti muthe kudziwa mtundu wa kampeni yomwe mukufuna kuchita ndipo izi zikhala zosavuta kubizinesi yanu.
Voterani chandamale chanu
Chotsatira muyenera kudziwa chandamale chanu, ndiye kuti omvera anu, ndiye kuti, makasitomala anu omwe angakhale nawo. Kuti muchite izi, muyenera kuyesa kudziwa zomwe ali nazo komanso nthawi yomwe amatha kugwiritsa ntchito nyimbo zochulukirapo papulatifomu, kuphatikiza podziwa malo, machitidwe awo, kugonana kwawo, zaka zawo ..., zonsezi zambiri zomwe zitha kugwiritsidwa ntchito kwambiri kutsata zotsatsa.
Kugawa gawo ndikofunikira pakuwonetsetsa kuti yuro iliyonse yomwe yakhala ikutsatsa imatha kupeza phindu lokwanira. Sizosangalatsa kapena zopindulitsa kuyambitsa kampeni popanda kugawa, chifukwa kuwonjezera pakuwononga ndalama zomwe nthawi zambiri zimatha kutayika kapena kungopeza zochepa, sizingakuthandizeni kudziwana bwino ndi omvera anu kuti muwone Ndiye ndani angakhale ndi chidwi ndi malonda anu kapena ntchito zanu.
Kutanthauzira kwa malonda
Izi zati, ndi nthawi yoti mutha kutero pangani malonda anu, kuchokera pamalingaliro anu kuti mumveketsa bwino za uthenga womwe mukufuna kupitako. Mwakutero ndikofunikira kuti mukhale nacho chokha Masekondi a 30 kuyesera kukopa chidwi cha wogwiritsa ntchito yemwe akukumverani kuchokera ku mtundu wake wa Spotify, chifukwa chake muyenera kuwapanga ambiri.
Mu theka la miniti muyenera kupanga chidwi ndi wogwiritsa ntchitoyo kuti asankhe kudina pazotsatsa ndikupita patsamba lanu. Pachifukwa ichi muyenera kufotokoza chifukwa chake malonda, ntchito kapena mtundu wanu ndizabwino kwa iye. Kuphatikiza apo, ndikofunikira kuti mupite nawo kutsatsa ndi luso kuti mupeze zotsatira zabwino.
Tsamba lokwera
Mukangotanthauzira za malonda omwe mukufuna kupanga, muyenera kudziwa bwino za tsamba loyandikira mukufuna kuwatengera anthuwo akangodina pazotsatsa zanu. Ndikofunikira kuti afike patsamba lomwe likugwirizana ndi zomwe akutsatsa komanso kuti, zomwe zikuyenera kuchitidwa ziyenera kukhala zowonekera nthawi zonse, kaya ndi kugula, kusungitsa, kuyimba foni, kuti akwaniritse mawonekedwe kapena mtundu wina uliwonse.
Zofunikira ndi malingaliro pakupanga makampeni pa Spotify
Mukadziwa zonsezi, mutha kuyamba kupanga zotsatsa zanu pa Spotify, koma musanazimitse zofunikira kuti apange kampeni ku Spotify, malinga ndi zomwe zikuwonetsedwa papulatifomu palokha:
- Ndikofunikira kupanga fayilo ya ndalama zochepa pakapita miyezi itatu. Sizingatheke kuyika ndalama zochepa kuposa ndalama zokhazikika, kapena munthawi yoposa miyezi itatu. Ngakhale mutachita kampeni ya mwezi umodzi, ndalama zochepa zidzakhalapo
- Zotsatsa zili ndi Kutalika kwakukulu kwamasekondi 30. Mwanjira imeneyi, ndikofunikira kuti muzikumbukira kuti wogwiritsa ntchito Spotify samva zotsatsa zamphindi 2 kwa ola lililonse pogwiritsa ntchito nsanja.
- Kampeni iliyonse imagwirizanitsidwa ndi mawu amawu ndi chikwangwani kapena zotsatsa. Pazotheka ndizotheka kupanga Zikwangwani 3 ndi mphete zitatu chosiyana kuwonetsedwa patsamba lochezera.
- Kwa aliyense wosuta Malonda anu adzawonetsedwa kawiri kokha patsiku. Zovuta zake zimasintha ndi yemwe adayambitsa kampeni. Ndikothekanso kusintha zosindikiza kuti muthe kuzisintha mogwirizana ndi zomwe mumakonda.
Mwanjira iyi, mukudziwa kale zoyambira kuti mutha kuyamba kupanga zotsatsa pa Spotify zomwe mungapeze zotsatira zabwino. Mosakayikira, ndi pulatifomu yabwino yolimbikitsira mabizinesi ambiri, zogulitsa ndi ntchito, kuti muthe kugwiritsa ntchito bwino akatswiri.