Munthu akafuna kugula mtundu winawake wazogulitsa pa intaneti, nthawi zambiri amayang'ana kufananizira ukonde kuyesera kupeza malingaliro ndi mitengo yabwinoko, zomwe zimakhala zachilendo kwa ogwiritsa ntchito kupeza izi Google Shopping, sitepe yomwe ingakhale yofunika kwambiri kwa wogwiritsa ntchito kusankha kuti agule kapena ayi.
Google Shopping, ngati simukudziwa kalikonse papulatifomu, cholinga chake ndikupangitsa kuwonekera kwakukulu kwa ogulitsa kudzera mu injini zosakira, motero kuwonetsetsa kuti amalonda atha kulengeza pamalopo m'njira yokongola komanso powonekera kwambiri. Pachifukwa ichi, ndikofunikira kuti ngati muli ndi kampani yamalonda, mukudziwa momwe mungapangire makampeni otsatsa pa Google Shopping, zomwe ndi zomwe tikufotokozereni kenako.
Choyambirira, muyenera kudziwa kuti Google Shopping imathandizira ogwiritsa ntchito omwe akufuna china chake kuti apeze mtengo wabwino kwambiri, kuwonetsa chiwonetsero cha chinthucho momwe munthu aliyense angafanizire mosavuta zotsatsa zosiyanasiyana.
Kwa wogulitsa, uwu ndi mwayi wabwino kuti awoneke bwino pazogulitsa zawo mu injini zosaka zodziwika bwino, ndikuwonjezera mwayi wogulitsa, makamaka chifukwa zinthuzo ziziwonetsedwa cholinga cha omvera, popeza adzakhala anthu omwe ali ndi chidwi chofuna kugula chinthucho.
Momwe mungapangire kampeni yaku Google Shopping
Lengezani pa Google Shopping Itha kukhala ndi zabwino zambiri pabizinesi yanu pa intaneti, makamaka ngati ili ndi zosaka zambiri papulatifomu, bola ngati tsamba lanu lazogulitsa likukwaniritsidwa bwino kuti mugulitse. Chinsinsi chokhoza kutsatsa m'menemo ndikuti mumatha kupereka zokwera mtengo.
Ngati mwatsimikiza mtima kupanga kampeni, muyenera kutsatira njira zomwe tikupatseni pansipa:
Pangani akaunti mu Google Merchant Center
Gawo loyamba ndikulembetsa Google Merchant Center, chomwe ndi chida chotsatsira ma e-commerce cha Google. Pachifukwa ichi muyenera kupeza kuchokera Pano lembani fomu yokhudza bizinesi yanu pa intaneti. Komanso, ngati mulibe akaunti ya Google Ads, muyenera kuyipanga kale.
Pofuna kupewa kuyimitsidwa kapena kutsekereza mavuto papulatifomu, muyenera kuwonetsetsa kuti njira zolipirira zimagwira bwino ntchito komanso kuti muli ndi satifiketi ya SSL patsamba lanu.
Pangani ndi kukweza zopereka zanu kuzamalonda
Kuti muzitha kuyika malonda anu mu Google Shopping Muyenera kutero pangani chakudyandiye kuti, fayilo ya XML momwe zinthu zonse zomwe muli nazo m'sitolo yanu yapaintaneti zidzawonekera.
Fayiloyi ikangopangidwa muyenera kuyiyika ku Merchant Center, iyi ndiye chidziwitso chomwe nsanjayi idzagwiritse ntchito posonyeza alendo. Zambiri zomwe mumapereka kudzera mufayiliyi, ndizambiri zomwe zimaperekedwa kwa wogwiritsa ntchito. Ngati mukufuna kuwonetsetsa kuti ikugwira bwino ntchito, komwe mungapite Wogulitsa Google ndikupita kuntchito Kuzindikira.
Kuti mupange chakudya chomwe mungagwiritse ntchito mutha kugwiritsa ntchito spreadsheet pamanja kapena njira yosangalatsa ngati mutagwiritsa ntchito WooCommerce, yomwe ndi kugwiritsa ntchito pulojekiti kukuchitirani.
Mukachipanga, tsatirani izi kuti muzitsitse.
- Pitani ku gawo Zamakono ndikupita ku Amagazi.
- Kumeneko muyenera kusankha malo ndi kufufuza chakudya chanu pakati pa mafayilo, ndikupatsa dzina fayilo yomwe mukufuna kukweza.
- Mukasankhidwa, muyenera kungodinanso Kwezani ndipo mutha kuyiyika papulatifomu.
Lumikizani akaunti ndikupanga kampeni
Ndachita pamwambapa muyenera Lumikizani akaunti yanu ya Zotsatsa za Google ndi akaunti yanu ya Google Merchant, yomwe, kuchokera papulatifomu yomaliza, muyenera kupita pagawolo Kukhazikika, komwe muyenera kuwonjezera ID ya kasitomala ya Google Ads.
Mukazichita muyenera kupita Google Ads, kuchokera komwe mungasankhe mu gawo la kampeni, njira Shopping. Pamenepo muyenera kuwonjezera zina monga dzina la kampeni, dziko logulitsa (lomwe liyenera kukhala lofanana ndi chakudya chamalonda), CPC ndikuti muwonetse bajeti yomwe mukufuna kugwiritsa ntchito tsiku ndi tsiku.
Muyenera kukumbukira kuti ngati mukufuna, mutha kusintha bajeti ndi zopereka nthawi iliyonse yomwe mukufuna, kuti mutha kusintha momwe mukufunira komanso momwe mukufunira. Muyeneranso kukumbukira kuti kuyika kwa zinthu zanu sikungokhudza kutsatsa, komanso zinthu zina monga mutu, kufotokozera zomwe mumapanga ndikuwunika komwe makasitomala apanga.
Komanso, pali njira zingapo za kusintha kwamankhwala, zomwe zitha kugawidwa m'magulu kapena ndi mawonekedwe ena ake monga mtundu, kuti muthe kupanga zotsatsa zosiyana malinga ndi zolinga. Gulu lililonse lazotsatsa limatha kukhala ndimagulu azogulitsa 20.000, kuphatikiza pakusankha Fyuluta yoyeserera, momwe mungachepetse zinthu zomwe mukufuna kusindikiza pamsasa wanu kutengera zomwe mwasankha. Kuphatikiza apo, muli ndi mwayi wosankha malingaliro ndi kufunika kwa malonda omwe mukufuna kuwonjezera pamsonkhanowu.
Mwanjira iyi, ngati mukufuna, muli ndi kuthekera kopanga zomwe mukufuna kutsatsa ndizogwirizana ndi nyengo, mtundu, kukhazikika, phindu locheperako ..., potero mutha kubetcha mwanjira ina. Mwanjira iyi, ngati muli ndi phindu lochulukirapo, mutha kuwonjezera bajeti yanu yokopa kuti muyese kukopa anthu ambiri.
Kotero inu mukudziwa momwe mungapangire makampeni otsatsa pa Google Shopping, china chake ndikofunikira kuti mudziwe ngati muli ndi sitolo iliyonse pa intaneti. Ku Crea Publicidad ONline tikupitilizabe kukubweretserani mitundu yonse yamaphunziro, maupangiri ndi zidule zomwe zingakuthandizeni kupeza zotsatira zabwino m'mabizinesi anu onse omwe mumakhala nawo pa intaneti, mumawebusayiti ena komanso pama pulatifomu ena.