Pinterest ndi malo ochezera omwe, mosiyana ndi mawebusayiti ena ngati Instagram, simukutsatira anthu kapena malonda, koma mitu. Cholinga chake ndikugawana zithunzi ndi zithunzi zomwe zimatisangalatsa. Zonsezi zakonzedwa ndi bolodi, kuti mutha kuzipeza pamutu. Pakadali pano, malo ochezera a pa Intaneti ali ndi ogwiritsa ntchito opitilira 400 miliyoni pamwezi, zomwe zimakupatsani mwayi wolingalira kuphatikiza zotsatsa pa Pinterest pazogulitsa zanu. Asanakuwonetseni
momwe mungadziyikire nokha pa Pinterest ndikofunikira kuti mudziwe zina zokhudza malo ochezera a pa Intaneti.
Ubwino wa Pinterest pamabizinesi
Ngati muyenera kuphatikiza Pinterest mu njira yanu yotsatsa, ndichifukwa chakuti ili ndi ogwiritsa ntchito pafupifupi 450 miliyoni pamwezi. Izi zikutanthauza kuti makampani omwe amakwanitsa kudziyika pa netiweki iyi azikhala ndi mphamvu zambiri. Chimodzi mwamaubwino akulu a Pinterest pamabizinesi ndikuti zimakupatsani mwayi wosankha zolemba ndi komiti (nthawi zambiri chikwatu). Izi zimalola makampani omwe amapereka mitundu yosiyanasiyana yazogulitsa kapena ntchito kugawa zolemba kuti ogwiritsa ntchito azitha kuyang'ana pazosangalatsa. Ubwino wina wa Pinterest ndikuti ogwiritsa ntchito amatha kudina kuti apite pa webusayiti yomwe chithunzichi chimalumikizidwa nacho. Izi zikutanthauza kuti ngati zomwe zili zabwino ndizosangalatsa ndipo ogwiritsa ntchito ali nazo chidwi, ziziwonjezera kuchuluka kwa anthu patsamba la kampani kapena dzina. Kuphatikiza apo, ziyenera kudziwika kuti ogwiritsa ntchito ambiri amagwiritsa ntchito Pinterest kuti apeze kudzoza, kotero kudzera mwa ogwiritsa ntchito omwe afufuzidwa kwambiri, mutha kudziwa zomwe zikuwongolera zomwe zatsogolera kampeni yotsatsa iyi.
Mfundo zazikulu za SEO pa Pinterest
Kuti muchite bwino pamawebusayiti ngati Pinterest ndikutha kusangalala ndi maubwino ake, kugwiritsa ntchito SEO ndikofunikira. Kuyika Pinterest ndikofunikira monga kuyika pa Google, kotero ndikofunikira kulingalira zomwe omvera akufuna komanso zomwe zimawakonda kwambiri. Chinsinsi cha SEO pa Pinterest ndi:
- Yesani kuchita zikuto zokongola kwambiri: Zophimba ndizowonetsera mizere, chifukwa chake ndikofunikira kuti azikopa chidwi, azikopa chidwi momwe angathere ndikukongola.
- Mvetserani kwambiri kuyitanira kuchitapo kanthu pazomwe zili: kugwiritsa ntchito ziganizo zazifupi kapena zolemba zomwe zingakope chidwi cha wogwiritsa ntchito ndichinsinsi chokopa chidwi cha anthu.
- Gwiritsani ntchito mawu osakira: Payenera kukhala ndi mawu ofunikira komanso omasulira. Umu ndi momwe malo ochezera a pa Intaneti amayenera kudziwa mtundu wazomwe angapatse ogwiritsa ntchito omwe angakhale ndi chidwi. Umu ndi momwe ogwiritsa ntchito amapezera.
- Ikani ma hashtag- Popeza ogwiritsa ntchito amatha kuwona Pinterest kudzera mwa iwo, ndi chida chofunikira. Momwemo, kuti mukhale ndi mndandanda, ma hashtag anu ndi mawu ofunika.
- Gwiritsani ntchito madashibodi: Pinterest imakupatsani mwayi wogawa zomwe zili m'matabwa, chomwe ndi chikwatu chomwe chiyenera kukonzedwa bwino ndi maudindo ndi mafotokozedwe. Ndikofunikira kuti mawu osakira agwiritsidwe ntchito pano ndikuti zomwe zili mu komiti iliyonse ndizogwirizana ndi mutu umodzi.
- Lowani nawo dashboard yothandizana- Dashboard yothandizana nayo ndiyotsogolera yoyendetsedwa ndi anthu angapo. Cholinga ndikuphatikiza anthu okhudzana ndi malonda kapena ntchito za kampaniyo ndi chithunzi chomwe mukufuna kufotokoza.
- Lumikizani zomwe zili pa intaneti: Chimodzi mwamaubwino akulu a Pinterest ndikuti ogwiritsa ntchito amatha kuyendera kampani kapena tsamba lawebusayiti pongodina chithunzicho. Izi zikutanthauza kuti zofunikira nthawi zonse ziyenera kulumikizidwa ndi intaneti kuti apange magalimoto ndikupambana makasitomala ndi makasitomala omwe angakhale nawo.
SEO pa Pinterest siyimasiyana kwambiri ndi SEO pamawebusayiti ena kapena mawebusayiti, chifukwa ndiyomwe imayambira kusamalira zomwe zili ndikugwiritsa ntchito zida (monga #tags) kapena zokutira zomwe zilipo pamapulatifomu ena. M'malo mwake, muyenera kuganizira za Pinterest ngati injini yosakira, kotero pamapeto pake imagwira ntchito yofanana ndi Google kapena ma injini ena ofanana.
Momwe mungadziyikire pa Pinterest
Imodzi mwanjira zoyambira kukonza SEO pa Pinterest ndi
onetsetsani akauntiyo ndikusintha kukhala akaunti ya bizinesi. Mukamaliza gawo ili, gawo lotsatira ndikutsimikizira malowa kuti Pinterest adziwe kuti ndiowona. Kuti mutsimikizire tsambalo, ma tag a HTML ayenera kuwonjezeredwa patsamba loyambira pawebusayiti kuti Pinterest adziwe motsimikiza kuti mwini akaunti ndi mwini webusayiti ndi munthu yemweyo. Zachidziwikire, ziyenera kudziwika kuti wolandila aliyense ali ndi malangizo opezera nambala yopezeka. Mabungwe ndi chinthu chofunikira chifukwa amalola zomwe zidagawika m'magulu amitu. Cholinga ndikuti muwonekere ndi omwe akupikisana nawo, chifukwa chake mawu ofunikira kwambiri ndi mawu omwe mukufuna kuwunikira akuyenera kuwonekera pama board awa. Chifukwa chake, posankha dzina lazenera, muyenera kuganizira mtundu wazomwe mungaphatikizire ndi mawu ofunikira. Palibe lamulo lokhazikika la momwe angagwiritsire ntchito matabwa, motero matabwa enieni ndi matabwa ena ambiri amatha kupangidwa. Chofunikira ndikuti mutha kudziwa bwino zomwe zili mkati mwa bolodi kudzera pamutu wabwino. Komanso, ndikofunikira kuwonjezera pafupipafupi zinthu zatsopano kubolodi lililonse.
Mutu ndi kufotokozera ndizofunikira kwambiri pa Pinterest. Monga tanena kale, udindo wa oyang'anira ndi gawo lofunikira pakukwaniritsa maudindo. Mofananamo, tcheru chiyenera kuperekedwa ku kufotokozera zaumwini, zomwe ziyenera kufotokozera kampaniyo mwachizoloŵezi chodziwika bwino ndikuphatikizapo mawu ofunika omwe ogwiritsa ntchito angagwiritse ntchito kuti apeze. Kuphatikiza apo, mutu ndi kufotokozera zomwe zili
ayenera kuphatikizapo mawu osakira.
Pinterest amayamikira kwambiri malingaliro, kutchuka, ndi kudzipereka komwe pini kapena positi imalandira. Izi zikutanthauza kuti kukonza zithunzi zomwe ndizosangalatsa kwa anthu, zatsopano komanso zosangalatsa zimapangitsa ogwiritsa ntchito kugawana nawo, ndipo Pinterest amatenga izi mozama.
