Malo ochezera a pa Intaneti ndi ofunika kwambiri pamoyo wa anthu masiku ano, zomwe zikutanthauza kuti aliyense ali ndi malo ochezera a pa Intaneti omwe amawafunsa tsiku lililonse, ndipo ambiri amakhala ndi akaunti pamapulatifomu otchuka kwambiri. Izi zimapangitsa kukhala kofunikira kuti bizinesi iliyonse kapena akatswiri akhale ndi intaneti. Mwanjira imeneyi, Facebook ikupitilizabe kukhala poyambira, kukhala kofunikira kuti kampani iliyonse ikhale ndi tsamba la Facebook kuti lidziwulike kwa omvera ake onse komanso kwa omvera.
Mbirizo zikalengedwa papulatifomu yamtunduwu, ndikofunikira kuti nthawi zonse muzisunga bwino, kuwapatsa zomwe zili ndizokhazikika komanso kupanga kampeni kudzera pa malo ochezera a pa Intaneti. Komanso, ndikofunikira kudziwa momwe mungayesere kukhudzidwa kwa bizinesi pa Facebook, popeza kupambana kwake kudzadalira. Ndikofunikira kudziwa nthawi zonse momwe zofalitsa zimakhudzira omvera, kuti mudziwe ngati mukuyankha zosowa za omvera komanso ngati zofalitsa izi ndizomwe zikukhudzidwa.
Kwa onse mabizinesi ndi akatswiri omwe padakali pano sanalengeze pa Facebook chifukwa choopa kuti sangathe kuwunika momwe awa akukhudzira omvera awo, ndikofunikira kuti adziwe kuti izi ndizakale, popeza tsopano ndizotheka kuyeza momwe zingakhudzire motero kudziwa momwe mungachitire pa malo ochezera a pa Intaneti kuti muyese kufikira ogwiritsa ntchito ambiri momwe angathere.
Momwe mungayezere momwe bizinesi yanu imakhudzira Facebook
M'mbuyomu sizinali zotheka kuyeza ndi zotsatira zowoneka ndi mphamvu zakukhudzidwa komwe makampeni a Facebook anali nawo pamabizinesi am'deralo, zomwe zidapangitsa kuti anthu ambiri asankhe kubetcha kugwiritsa ntchito njira yotsatsa iyi ndi kubetcha njira zina zachikhalidwe.
Izi zidachitika chifukwa, makampani akulu samachita kulengeza kudzera munjira yomwe samatha kuyeza zotsatira ndipo izi zidapangitsa kuti Facebook isankhe kusankha njira kuti bizinesi yamtundu uliwonse izitha kuyeza ndikusanthula zotsatira. misonkhano yanu.
Pakuwunika momwe kampeni ikuyendera, zofunikira zingapo ziyenera kukumbukiridwa, zomwe ndi izi:
Zochitika pa intaneti
Izi zikukhudzana ndi ntchito zamalonda zomwe makasitomala ndi omvera angathe kuchita kunja kwa intaneti, chifukwa chake ndikofunikira kudziwa momwe amapangidwira, ndikofunikira kuti bizinesi yanu ili kulikonse komwe omvera anu ali.
Fayilo yamtundu
Ndi nkhokwe yomwe Facebook imagwiritsa ntchito pazomwe zimachitika kunja kwa intaneti, ndiminda ina yomwe iyenera kudzazidwa.
Nkhani yotsatsa
Kuti mupange kampeni kudzera pa intaneti ya Facebook, inde, muyenera kukhala ndi akaunti yotsatsa yomwe zochitika zonse zimalumikizidwa.
Akaunti yoyang'anira bizinesi ya Facebook
Pomaliza, ziyenera kukumbukiridwa kuti muyenera kukhala ndi akaunti yoyang'anira zamalonda, kuti muzitha kuyang'anira zonse zokhudzana ndi akaunti yotsatsa.
Njira zotsatila kuti muyese zovuta pa Facebook
Kuti muyese zomwe muyenera kuchita muyenera kutsatira izi:
Pangani chochitika chapaintaneti
Chimodzi mwazinthu zazikulu zofunika kutsatira ndikupanga chochitika chapaintaneti. Kuti muchite izi, muyenera kulowa pa Facebook ngati Woyang'anira akaunti yotsatsa, kuti musankhe Zida Zonse, ndipo mu Chuma, dinani Zochitika kunja kwa intaneti. Chotsatira muyenera kudzaza magawo ofunikira ndipo mudzatha kuphatikiza akaunti yotsatsa ndi zomwe mwapanga zatsopano.
Tsatani kutembenuka kwa otsatsa
Kutsatsa kulikonse kuyenera kulumikizidwa ndi Chochitika chapaintaneti chomwe mukufuna kuchiyeza. Mukamapanga malonda muyenera kupita kumapeto kwa tsambalo, makamaka gulu la Offline Tracking, komwe muyenera kusankha Zosankha za pa intaneti.
Tsopano muyenera kusankha chochitika chomwe mukufuna kuyeza ndipo mudzakhala okonzeka kupitiliza kuyesa kampeni yanu pa Facebook.
Tsegulani database
Chotsatira muyenera kukweza fayilo ya .txt, fayilo ya .csv kapena kukopera ndikunama deta ngati mukufuna. Facebook siyikupereka mwayi woti muzichita zokha, chifukwa chake muyenera kutero pamanja.
Osachepera, fayiloyi iyenera kukhala ndi ma data angapo, omwe ndi awa:
- Chizindikiro cha wogwiritsa ntchito.
- Nthawi yochitika.
- Dzina la mwambowu.
- Mtengo ndi ndalama zikachitika kuti mwambowo ndi wogula.
Zotsatira zamakampeni
Pomaliza, yakwana nthawi yoti tiwone zotsatira zomwe kampeni yapanga. Kuti muchite izi muyenera kupita ku Facebook Ads Manager ndikudina Kutembenuka kwapaintaneti, yomwe ili mu gawo la Column. Mwanjira imeneyi mutha kuwona ngati kampeni yanu ikugwiradi ntchito ndikudziwa momwe bizinesi yanu ikukhudzira malo ochezera a Mark Zuckerberg.
Zikakhala kuti zotsatira zake sizikuyembekezeredwa, mutha kuyamba kugwiritsa ntchito njira ndi machitidwe osiyanasiyana omwe amawapangitsa kuti aziwongolera ndikupangitsa kuti bizinesi yanu ikhale yogwira bwino ntchito komanso yofunika pagulu lodziwika bwino.
Mwanjira iyi, mukudziwa momwe mungayesere kukhudzidwa kwa bizinesi pa Facebook, izi ndizofunikira kwambiri kwa anthu onse omwe ali ndi bizinesi yakomweko omwe akufuna kukula ndikusintha makasitomala.
M'masiku aposachedwa, Facebook yayesa kukonza zida zake komanso mwayi kwa makasitomala ake kuti athe kupereka njira zina zazikuluzikulu kumabizinesi, zomwe zimakhala ndi zida ndi zida zambiri zomwe zimawalola kuti adziwe zambiri za bizinesi yanu komanso zotsatsa zawo , Kuti athe kumvetsetsa momwe angachitire kuti athe kufikira makasitomala ambiri.