June watha, Google Ads yakhazikitsa chida chatsopano chothandiza kuti ntchito ya mabungwe ndi makasitomala ikhale yosavuta. Timakambirana Google Ads Creative Studio, chida chatsopano chokhazikika pakuthandizira njira zopangira zotsatsa ndikupanga mgwirizano pakati pa mabungwe ndi makasitomala kukhala ogwira ntchito komanso opindulitsa maphwando onse. Ngati mukufuna kudziwa momwe mungagwiritsire ntchito Google Ads Creative Studio ndi tsatanetsatane wa chida ichi, pitirizani kuwerenga chifukwa tikambirana mozama.
Kodi Google Ads Creative Studio ndi chiyani
Google Ads Creative Studio ndi chida chothandizira chomwe chingagwiritsidwe ntchito zolemera zolengezera kulenga. Zotsatsa za Google zasintha pazaka zambiri, kudzipindulitsa ndi zinthu zochulukirapo kuti zithandizire ogwiritsa ntchito. Pulogalamu ya zotsatsa zolemera ali ndi zinthu zingapo zolemetsa komanso mawonekedwe, monga:
- Kutenga zithunzi kapena makanema.
- Ali ndi udindo wolimbikitsa ogwiritsa ntchito kulumikizana ndi kutsatsa kudzera munjira zosiyanasiyana, monga kusewera makanema, zolemba pamasamba ochezera, kugula, kusewera masewera, kukulitsa malonda, ndi zina zambiri.
- Mulinso ntchito zosiyanasiyana zakanema kuthandiza otsatsa kumvetsetsa momwe ogwiritsa ntchito amagwirira ntchito ndi malonda.
Njira yopangira zotsatsa zolemera ndizovuta kwambiri kuposa zotsatsa zamtundu woyenera. Pachifukwa ichi, ndi chida chatsopanochi ntchito imathandizidwa, kutha kupanga m'njira yosavuta komanso mwachangu zotsatsa zolemera, kuwunika, kuyesa, kufalitsa, ndi kupereka malipoti.
Google Ads Creative Studio Amagawika magawo awiri, omwe ndi awa:
Studio SDK
Kudzera gawo ili mutha pangani zolemera zolengeza mosavuta komanso mwachangu, chida chomwe chimaphatikizidwa mu Google Web Designer; ndipo izi zimapangitsa kuti zitheke kugwiritsa ntchito zigawo zake popanda kugwiritsa ntchito code. Chilichonse chimachitika m'njira yolongosoka komanso yosavuta.
Ubwino waukulu wa chida ichi ndikuti mayendedwe amakanema amangotsatidwa, kuti muzitha kudziwa zofunikira monga kuchuluka kwa owonera kanema kapena kuchuluka kwa nthawi yomwe zomwe zaimitsidwa, kubwerezedwanso kapena kutonthozedwa.
Chida chogwirira ntchito
Mu Studio Web UI, mutha kutsitsa zomwe mudapanga kale, kuwonetseratu, kuyesa, kufalitsa, ndikuzifikitsa ku seva yotsatsa.
Poterepa, mayendedwe ake ndi awa:
- Kwezani zinthu zopanga ku laibulale yamtengo wapatali, zomwe zimatha kuphatikizidwa ndikupanga zotsatsa makanema, zowonetsa kapena zomvera.
- gwirizanani mulaibulale ya polojekiti, komwe mungasinthe chuma chanu popanga zilengezo zamakasitomala.
- Kutumiza zolengeza zatsirizidwa pakuwongolera kwa Google kuti kuvomerezedwe.
- Kutumiza zotsatsa kwa kasitomala zikavomerezedwa ndi Google.
Momwe mungapangire akaunti ya Google Ads Creative Studio
Google Ads Creative Studio Zilipo kwa mabungwe, ndipo kuti muzitha kusangalala ndi chida ichi ndikofunikira kupanga Pempho la akaunti ya Studio. Kuti mupange pempholi, muyenera kukhala ndi akaunti ya Google ndikutsatira izi:
- Choyamba muyenera kupita mawonekedwe olumikizirana ndi google kukanikiza Pano.
- Kenako muyenera kupita pamwamba pa tsambalo, pomwe muyenera kusankha njira Lumikizanani nafe kenako sankhani Pezani Studio -> Ikani kapena kuyang'anira akaunti ya Studio ndi Campaign Manager 360 kapena Ikani kapena kukonza akaunti ya Studio ndi Google Ad Manager -> Imelo chithandizo.
- Ndiye nthawi yakwana lembani fomu yolumikizirana ndi minda yonse yofunikira. Chonde dziwani kuti wogwiritsa ntchito Studio m'modzi yekha ndi amene angapangidwe pa imelo iliyonse. Komabe, wosuta yemweyo amatha kuwonjezera maakaunti otsatsa angapo.
- Mukamaliza ndi mawonekedwe mutha kudina enviar kutumiza pempho lanu.
- Kuchokera pagulu la Thandizo la Google Marketing Platform Adzakulankhulani kuti akutumizireni kuyitanira ku imelo yomwe yalowetsedwa. Nthawi yoyankhira ndiyoti pakati pa sabata limodzi kapena awiri.
- Mukalandira imelo ndi mutuwo Tikukulandirani ku Studio«, Muyenera kutsatira izi:
- Lembani ulalo womwe ukuphatikizidwa ndi imelo ku clipboard.
- Ngati mwalowa ndi akaunti ya Google, muyenera kuyitseka musanalowe mu Studio, yomwe muyenera kupitako Chidule cha Akaunti ndi kumadula pa Tulukani ngodya yakumanja yakumanja. Mukapeza ulalo uwu podina chithunzi cha mbiriyi.
- Matani pansipa yolumikizira poyitanitsa mu msakatuli, mutalowa mu Akaunti ya Google yomwe mugwiritse ntchito kusangalala ndi Google Ads Creative Studio.
- Mukalandira zikhalidwe zantchito mutha kuyamba gwiritsani chida.
Malangizo oyambira ndi Google Ads Creative Studio
Pali mfundo zosiyanasiyana zofunika kuziganizira mukamagwiritsa ntchito Google Ads Creative Studios, Pakati pazimene tiyenera kufotokoza malingaliro osiyanasiyana:
Gwiritsani ntchito kuphatikiza zida
Malangizo oyamba mukamagwiritsa ntchito chida ichi muyenera kuganizira ngati kuphatikiza zida zosiyanasiyana zomwe zidalipo kale papulatifomu.
Izi zikuphatikiza HTML ndi zida zopangira zotsatsa; zida za Dynamic Audio ndi Audio Mixer; ndi YouTube Director Mix, chida chopangira mitundu yosiyanasiyana yamalonda omwewo. Komanso, m'tsogolomu, Google idzayambitsa zida zatsopano, motero ikukulitsa ntchito zake.
Zida zilipo payekha
Google Ads Creative Studios Zimabweretsa zida zosiyanasiyana, koma pali kuthekera kogwiritsa ntchito zida mosiyana, ngati mungafune, mutha kupitiliza kuzigwiritsa ntchito pawokha.
Ogwiritsa ntchito ambiri
Ndi chida chomwe chidapangidwa kuti chizigwiritsidwa ntchito ndi mabungwe, chomwe chimakomera ntchito ya akatswiri pantchitoyo. Mutha kupanga ogwiritsa ntchito angapo ndi zizindikilo zolowera, kotero kuti mamembala onse am'magulu azitha kupeza nthawi yomweyo, kuti athe kugawana zinthu zogwirizana, zowonera komanso zomvera pakati pa mapulojekiti osiyanasiyana ndi magulu nthawi imodzi.
Malonda osiyanasiyana
Zinthu zomwe mumatsitsa ku laibulale yazachuma papulatifomu zimatha kusakanizidwa ndikufanana wina ndi mnzake kuti apange zotsatsa zingapo kapena mitundu yotsatsa zingapo. Chifukwa chake, mudzatha kupindula kwambiri ndi luso lanu ndipo mudzatha kupanga Zotsatsa Zanzeru, Zotsatsa Zowonetsera, Zotsatsa Zamphamvu ndi Zotsatsa za YouTube.
Zida zophunzitsira za Google
Google Ads Creative Studio Ndi chida chosavuta kugwiritsa ntchito, koma, komabe, zidzafunika kuphunzira, choncho musanayambe kuzigwiritsa ntchito ndi makasitomala, zikulimbikitsani kuti mudzidziwe bwino ntchito zake zosiyanasiyana.
Komabe, muyenera kuzindikira kuti mutha kupeza zothandizira zaulere pa Studio, kuphatikiza makanema ophunzitsira komanso zowongolera zochitika.
Nthawi yamakasitomala
Zinthu zomaliza zisanayambitsidwe, ndikofunikira kuti popanga chitukuko, nthawi ya kasitomala iyenera kukhala yomveka, potha kupanga zopangira pasadakhale.
Asanatulutsidwe komaliza, zothandizira ziyenera kudutsa magawo osiyanasiyana a kuwunika, kuwongolera zabwino, kuzembetsa komanso mayeso ofanana nawo patsamba lino. Ndikofunikira kudziwa kuti Google ikulimbikitsa kuwonjezera masiku ena asanu owongolera. Kuzungulira kulikonse kwa QC kumatenga maola 24.
Ngati bwalo silidutsa izi, zimatenga masiku 1-2 kuti liunikidwenso ndikubwezeretsanso, kenako muyenera kuwonjezera maola ena 24. Komabe, kutengera zovuta za opanga, maulendo angapo oyendetsa bwino ayenera kupititsidwa.
Khalani ndi zolinga
ndi zotsatsa zolemera Amakulolani kuti musangalale ndi mwayi wambiri wopanga, chifukwa chake ndi malo oti muyesere. Chifukwa cha zida za Google Ads Creative Studio mutha kuyesa kupanga mitundu yosiyanasiyana yazolengedwa.
Nthawi zonse, zomwe muyenera kuyang'ana ndi kukwaniritsa zolinga zomwe zakhazikitsidwa, kuti muthe kupanga kampeni zopambana.