Ngakhale pali makampani omwe akukayikirabe za kugwiritsidwa ntchito kwa zotsatsa pa Facebook ndi magwiridwe ake, zoona zake ndizakuti amagwiritsa ntchito Facebook Ads Kungakhale kopindulitsa pamtundu uliwonse wamabizinesi, ngakhale kuti musangalale ndi zotsatira zabwino muyenera kupanga njira yotsatsa yomwe yakonzedwa bwino, yogawika ndikuwongolera bwino.
Poganizira kuchuluka kwa anthu omwe amagwiritsabe ntchito Facebook kapena malo ochezera a pa Intaneti monga Instagram, ndikofunikira kwambiri kuti muganizire izi kuti mudziwe kuti muli ndi mwayi wabwino wolengeza ntchito zanu, malonda kapena kampani yanu. Ndi njira yabwino kutsata omwe angakhale makasitomala ndikukweza bizinesi yanu.
Mwanjira imeneyi, ziyenera kukumbukiridwa kuti ngakhale Google Ads imagwiritsidwa ntchito kufikira msika womwe ungafunefune bizinesi yanu, makampeni azama TV amalola makasitomala omwe angathe kukufikirani. Chifukwa cha Malonda a Facebook mutha kufikira ogwiritsa ntchito omwe angakhale ndi chidwi ndi ntchito zanu komanso bizinesi.
Facebook ili ndi deta yambiri yomwe yasonkhanitsa pazochita za aliyense wa ogwiritsa ntchito, nkhokwe yayikulu yomwe ilibe mpikisano papulatifomu ina iliyonse, chifukwa chake ndichofunikira kuwunika kuti mupindule kwambiri.
Malangizo pakupanga kampeni yanu yotsatsa pa Facebook
Ngati mwalimbikitsa kutsatsa pa malo ochezera a pa Intaneti ndipo mukufuna kudziwa momwe mungalengezere pa Kutsatsa kwa Facebook pa bizinesi yanu, ndikofunikira kuti mukhale ndi malangizo otsatirawa kuti mupange kampeni yanu:
Zotsatsa zomwe zimayang'ana omvera ochepa
Mfundo zoyambirira kuwunika popanga kampeni ya Facebook Ads ndikuzindikira kuti, m'malo moyang'ana kutsatsa kwa omvera ambiri, ndibwino kungoyang'ana mbiri ya konkriti, ndiye kuti, mbiri ya munthu yemwe ali ndi zikhalidwe ndi zina, pokhudzana ndi kuchuluka kwa anthu komanso momwe amagwiritsidwira ntchito.
Mukamanena zambiri za otsatsa anu, zimakhala bwino.
Zotsatsa zotsatsa
Ndikofunikira kuti zolengeza zomwe zikapangidwe zizilunjikitsidwa kwa omvera ena, koma ndikofunikanso kuti zikhale ndizomwe zili.
Poganizira zotsatsa zokha, ziyenera kuloza pagulu linalake la anthu, ndikupangitsa kuti zikhale zotheka kwambiri kuti malondawa athe kufikira anthu amtundu womwe mukufuna, omvera anu.
Kutsatsa Kanema
Ndikofunika kuti mupange zotsatsa zanu mumakanema, chifukwa zimakhudza kwambiri ogwiritsa ntchito, komanso m'magulu ena, monga masewera. Amachita bwino kwambiri ndichifukwa chake anthu ambiri akutembenukira kutsamba lamakanema kuti ayese kufikira omwe akufuna.
Ubwino waukulu wogwiritsa ntchito mtundu uwu wamtunduwu pa Facebook ndi Instagram ndikuti sikofunikira kuyika ndalama zambiri pakupanga kwake, koma zitha kukhala zokwanira ndi makanema omwe mwachilengedwe chachikulu chimawonetsedwa.
Mwanjira imeneyi, ndikofunikira kuti mupange makanema amfupi omwe amatha kumvedwa ngakhale ndi mawu omwe sanayimitsidwe, omwe ndikofunikira kugwira ntchito pazomwe zili. Ngati anthu akuwoneka akuyankhula, ndibwino kuti chilichonse chomwe anena ndichachidule.
Mapikiselo a Facebook pa intaneti
Pixel ya Facebook ndi nambala yomwe iyenera kuwonjezedwa patsamba kuti mukwaniritse zomwe akutsatsa pa Facebook ndi Instagram, nambala yotsatira yomwe ili ndiudindo woyesa machitidwe a alendo obwera kutsamba ndi masamba omwe amawayang'ana kapena zochita zawo iwo akhoza kutenga.
Mwanjira imeneyi mudzatha kudziwa kuyenerera kwa zotsatsa zanu, kuti muthe kupeza zidziwitso zomwe zingakhale zofunikira kwambiri kudziwa momwe muyenera kupitilira kugwiritsa ntchito zotsatsa zanu kuti mufikire ogwiritsa omwe mukufuna ndikukwaniritsa kutembenuka kwapamwamba.
Mayeso a A / B.
Kumbukirani kuti si anthu onse omwe angachite chimodzimodzi ndi zotsatsa zanu, chifukwa mudzapeza anthu omwe anyalanyaza zotsatsa pomwe ena azitha kulumikizana nazo kudzera mu "zokonda" zawo kapena kugawana ndi anzawo.
Poganizira kuti munthu aliyense amachitanso mosiyana, ndikofunikira kuti muzichita mayeso a A / B kuti muwone zomwe zimayankha bwino pamaso pa omvera anu. Mayesowa amaphatikizapo kuyesa maudindo osiyanasiyana otsatsa, zolemba, mtundu wazotsatsa, malo, kugwiritsa ntchito chithunzi kapena kanema, mayitanidwe kuchitapo kanthu omwe mumaphatikizapo, ndi zina zambiri.
Chifukwa cha mayesowa mudzatha kudziwa mtundu wanji wotsatsa womwe umagwira bwino kwambiri mgawo lomwe mwasankha kukhala omvera.
Umboni
Mumalonda anu, nthawi zonse zimakhala zabwino kuti mutembenukire kwa anthu omwe ali kale makasitomala anu, omwe ndi maumboni awo amatha kutengera chidwi cha omwe mukufuna. M'malo mwake, kwa anthu ambiri, kuwona momwe malonda kapena ntchito ikulimbikitsidwira ndi anthu ena zimawapangitsa kuti azidalira kwambiri izi ndipo ndizotheka kuti kugula kumachitika.
Kuti muchite bwino pantchito zanu za Facebook, muyenera kulingalira za njira yanu ndikugawa omvera anu, kuwonjezera pakukonzekera zotsatsa zanu m'njira yoyenera ndikuyesa mayeso kuti mupeze malonda omwe ali oyenera kwambiri omvera anu.
Poganizira mbali zonse zomwe tanena munkhaniyi, zikuthandizani kukwaniritsa zolinga zanu ndikupangitsa kuti ntchito zanu zizikhala ndi magwiridwe antchito omwe amakulolani kuti mupindule kwambiri ndi bizinesi yanu kapena kampani, kukwaniritsa malonda ambiri kapena mapangano antchito, kapena kuti athe kukulitsa mbiri ndi kusintha kwa chithunzi cha zomwezo. Sungani zonse m'malingaliro ndipo mudzakwaniritsa cholinga chanu.