Anthu onse omwe akudziwa bwino za Instagram kapena omwe amayang'anira kupanga zomwe zili patsamba lodziwika bwino lomwe akudziwa za kufunikira kwa ma hashtag pamasamba ochezera, ngakhale ndizofala kuti pakhale kukayikira malowa. zomwe ziyenera kuziyika, popeza pali malingaliro ambiri okhudza izo.
Pachifukwa ichi, ndikuyesera kukuthandizani kumvetsetsa momwe zimagwirira ntchito, tikambirana nanu komwe mungayike ma hashtag pa Instagram, kuti muthetse kukayikira kwanu ngati kuli bwino kuwaika m’malongosoledwe a chofalitsacho, kugwiritsira ntchito ndemanga yoyamba yofananayo, ndi zina zotero.
N’kutheka kuti munadzifunsapo maulendo angapo komwe mungayike ma hashtag pa Instagram, komwe kuli koyenera kukhala koyenera komanso kodziwika bwino, kotero kuti zofalitsazo zitha kufikira anthu ambiri ndipo ndizofunikira kwambiri ku algorithm yakugwiritsa ntchito.
Ngati muyang'anitsitsa, ndizotheka kuti mwawona momwe pali anthu omwe amawayika muzofotokozera, ena omwe amagwiritsa ntchito ndemanga yoyamba, ndi zina zotero. Chowonadi ndi chakuti pali zokambirana zambiri za izo, ngakhale kunena kuti pamene aikidwa mu kufotokozera izi zikhoza kuvulaza uthenga ndi zina zomwe zimasonyeza kuti kuziyika mu ndemanga yoyamba ndiyo njira yabwino kwambiri.
Kafukufuku yemwe wachitika posachedwa ndi Quuu ndi SocialInsider, adafuna kusanthula zolemba zosiyanasiyana za Instagram ndi mbiri yamtundu wamunthu payekha kuyesa kumveketsa bwino zomwe zikunena za zolemba zomwe zimagwiritsidwa ntchito m'mabuku, ndi cholinga chotha kupereka chidziwitso chodalirika chokhudza ma hashtag omwe amagwiritsidwa ntchito pa malo ochezera a pa Intaneti kuti akwaniritse zambiri zomwe zasindikizidwa, ndi ogwiritsa ntchito payekha komanso makampani.
Malinga ndi kafukufuku yemwe wachitika, 93,8% yamitundu imasankha kuyika ma hashtag awo pamutu wa zofalitsa, ndipo 6,2% yokha ya iwo amasankha kuchita chimodzimodzi mu ndemanga yoyamba.
Komabe, zimasonyezedwanso kuti ma akaunti omwe ali ndi otsatira ochepa osakwana 100.000 amapindula kwambiri poyika ma hashtag awo pofotokozera zofalitsa, ndikupangitsa kuti ikhale njira yabwino kwambiri yamagulu ang'onoang'ono. Kwa iwo, mitundu yayikulu yomwe ili ndi maakaunti omwe ali ndi otsatira opitilira 100.000 amafikira kwambiri m'mabuku awo mpaka 15,9%.
Koyikira ma hashtag pa Instagram
Mwanjira iyi, ngati mukufuna kudziwa komwe mungayike ma hashtag pa Instagram, Poganizira zomwe zasonyezedwa, njira yabwino kwambiri idzadalira ngati muli ndi akaunti yaying'ono pa chiwerengero cha otsatira kapena ngati muli ndi mbiri yokhala ndi otsatira oposa 100.000, chifukwa kutengera m'modzi kapena imzake zikhala bwino kuzifalitsa. malo amodzi kapena amzake.
Komabe, monga lamulo, ambiri a ogwiritsa ntchito amasankha mawu ofotokozera zolemba zawo kuti aike ma hashtag, omwe amatha kuikidwa, kumayambiriro kwa kufotokozera kwa kufalitsa, kumapeto, kapena ngati gawo la malembawo, mwa njira yophatikizika ndi kukhalapo, mwinamwake, njira yachilengedwe kwambiri m'maso mwa ogwiritsa ntchito kuti awone ma tag, popeza m'malo mowona kutchulidwa chizindikiro chimodzi pambuyo pa chimzake, zomwe mudzakhala mukuwona ndi momwe pali ma hashtag omwe ali. zokhudzana ndi mawuwo, zomwe nthawi yomweyo zingapangitse kuti mukhale ndi chidwi chodina kuti mupeze zofalitsa zambiri ndi hashtag, chinthu chothandiza kwambiri pankhani ya zilembo zomwe zimatengera kampani kapena mtundu wamunthu.
Chiwerengero cha ma hashtag oti ayikidwe
Ngati mukudziwa komwe mungayike ma hashtag pa Instagram Zimayambitsa mikangano, makamaka kuchuluka kwa ma hashtag omwe amayenera kuikidwa m'buku lililonse, choncho mu phunziro lomwelo adaganiza kuti akhudzenso mbali iyi. Mwanjira imeneyi zinali zotheka kudziwa kuti mitundu yayikulu imagwiritsa ntchito 7 kapena kupitilira apo pa positi.
Komabe, zimaganiziridwa kuti kuchuluka kwa ma tag pa positi kumakhala pakati pa 9 ndi 11 hashtag, poganizira kuti nsanja imalola ma tag 30 pa positi.
Ngakhale ma brand ambiri ndi ogwiritsa ntchito payekha amawona kuti ma tag ochulukirapo omwe amayika pazofalitsa zawo amakhala abwinoko, m'pamenenso amalumikizana kwambiri ndi zofalitsa zawo komanso momwe angafikire, chowonadi ndichakuti zofalitsa zomwe zili ndi ma hashtag 30, kuchuluka kwa nsanja, adalephera kukwaniritsa Malinga ndi kafukufukuyu, gawo lapamwamba kwambiri la kutenga nawo mbali poyerekeza ndi zofalitsa zina zomwe zilembo zocheperako zinalipo.
Chifukwa chake, mtundu uliwonse uyenera kukhala ndi udindo wowunika kukula kwa mbiri yake ndi akaunti yake pa Instagram kuti mudziwe njira ina yomwe ingakhale yabwino kwambiri kwa iwo, poyesa kupeza mwayi wofikira komanso, nthawi yomweyo, ganizirani malingaliro osiyanasiyana omwe akutsindika kuti athe kutsagana ndi zomwe zili ndikupeza zotsatira zabwino kwambiri.
Pokhudzana ndi kusankha kwa ma hashtag, ndikofunikira kugwiritsa ntchito ma tag oyenerera ndi mawu osakira, kuyesa kuyesa ma tag osiyanasiyana mpaka mutapeza omwe amapereka zotsatira zabwino komanso nthawi iliyonse yomwe akuyenera kuchita ndi zomwe zasindikizidwa.
Kugwiritsa ntchito molakwika ma tag omwe alibe chochita ndi zomwe zimasindikizidwa, chifukwa chakuti ndi ma hashtag otchuka ndi njira yomwe anthu ambiri amagwiritsa ntchito ndipo siyimapereka zotsatira zabwino. Kupyolera mu zolembazo mutha kufikira anthu ambiri koma chifukwa cha izi ziyenera kugwiritsidwa ntchito mwanzeru ndikuganiziranso mbali zosiyanasiyana, monga kufunikira komwe angakhale nako kwa ogwiritsa ntchito kapena kuti ali ndi ubale wowonekera bwino ndi chofalitsidwacho.
Ma hashtag awa atha kuyikidwa, monga momwe mwawonera, mu ndemanga zoyamba zosindikizidwa komanso kufotokozera chithunzi kapena kanema wosindikizidwa.