Momwe mungayikitsire malonda pa Amazon
Ngati mukuganiza zokhala ndi malonda ogulitsa pamsika wa e-commerce AmazonNdikofunikira kuti mukumbukire kuti muyenera kugwira ntchito pafayilo yanu yazinthu kuti mupikisane ndi mazana mamiliyoni azinthu zomwe zili mgululi zomwe zimapezeka musitolo yapaintaneti. Chifukwa cha mpikisano waukulu womwe ulipo, ndikofunikira kuti mudziwe njira yoyenera yopangira malonda anu kuti muthe kufikira anthu ambiri momwe mungathere ndikukwaniritsa malonda ambiri. Kuti mupeze zotsatira zabwino papulatifomu, ndikofunikira kuti imayika malonda anu muzotsatira zoyambirira za Amazon. Pachifukwa ichi muyenera kuganizira mfundo zina za SEO, monga kufufuza mawu achinsinsi kugwiritsa ntchito, kuti muthe kupereka matchulidwe ofunikira kwambiri ndipo amakuthandizani zikafika podziika nokha mu sitolo ya Amazon. SEO iyenera kugwiritsidwa ntchito momwe zimachitikira m'malo ena monga kusaka kwa Google.
Ma algorithm a Amazon
Amazon ndiye chimphona chamalonda cha e-commerce, chokhala ndi kalozera wokhala ndi zinthu mamiliyoni ambiri, zomwe zikutanthauza kuti pali mpikisano wochulukira wazinthu. Izi zimawonjezera zovuta kuti zinthu zanu ziwonekere. Kumbukirani kuti 30% yokha ya ogula amafika pa tsamba lachiwiri la zotsatira zakusaka, kotero ndikofunikira kukhala ndi chinthu chomwe chilipo poyamba. Kuyika malonda, Amazon imagwiritsa ntchito njira yotchedwa A9, yomwe idapangidwa kuti ogwiritsa ntchito athe kufikira zinthu zomwe akufuna ndikuzifuna mwachangu. Algorithm iyi imakhazikitsidwa pamitundu ingapo, monga izi:
Dinani Mtengo Wogulitsa (CTS)
Ichi ndi chiwerengero cha makasitomala omwe amadina zomwe zili muzotsatira ndikugula zomwezo. Ichi ndi chiwerengero chofunikira chifukwa chimakhudza mwachindunji zotsatira zakusaka, pamene Amazon ikuyang'ana chiwerengero cha malonda aposachedwa kuti adziwe komwe malonda adzakhala. Mwanjira iyi, ngati mutha kukwaniritsa malonda ochulukirapo kuposa omwe akupikisana nawo mwezi watha, mudzakhala ndi malo abwinoko. Muyenera kugwira ntchito mwanjira iyi kuyesa kupeza kuchuluka kwakukulu kwa malonda, ndipo mukawapeza mudzapeza kuti muli bwino pazotsatira zakusaka.
Zotsatsa patsamba lazogulitsa
Mufayilo yazogulitsa muyenera kugwiritsa ntchito zonse zomwe mudasanthula za mawu achinsinsiIzi ziyenera kuganiziridwa pamutu wazinthu, mawu am'munsi, muzofotokozera zamalonda ndi gawo la mawu apadera a Amazon. Kutengera mawu osakirawa amauza A9 mtundu wazinthu zomwe mukugulitsa kuti ziwonetsedwe kwa makasitomala oyenera. Kuphatikizika koyenera kwa mawu osakira kumagwirizana ndi malonda anu ndi zotsatira zakusaka kwa ogwiritsa ntchito. Mulimonsemo, monga tanenera, pamene mumapeza malonda ambiri, mudzakhala nawo mwayi wambiri wowonekera ndi malonda anu patsamba loyamba.
Chinsinsi chopeza pepala labwino kwambiri lazogulitsa
Kuti athe kugwira ntchito a Pepala lazogulitsa la Amazon muyenera kumvetsetsa za mtundu wa mawu osakira omwe muyenera kugwiritsa ntchito. Kuti muyambe muyenera kukumbukira mfundo izi:
Sankhani mawu abwino kwambiri
ndi mawu achinsinsi zomwe mumagwiritsa ntchito ziyenera kuwonetsa zomwe makasitomala anu akufuna, chifukwa monga momwe zilili ndi Google, ku Amazon nsanja imayang'anira kulembetsa kusaka kulikonse komwe ogwiritsa ntchito amachita, poganizira zomwe zikuchitika komanso zomwe zili ndizofunikira kwa ogwiritsa ntchito nthawi iliyonse. Ogwiritsa ntchito akafika patsamba lanyumba la Amazon, amalandilidwa ndi mndandanda wamagulu, komanso malingaliro angapo pazinthu zogulitsidwa kwambiri m'gulu lililonse. Mindandanda iyi ikuwonetsa zomwe makasitomala anu amafunikira. Mukadziwa zomwe zili zofunika kwambiri kwa makasitomala, mukhoza kuwatsata m'njira yeniyeni. Mwanjira imeneyi, akawona zinthu zanu amakhala ndi chidwi chachikulu chogula. Onani zomwe zili pakati Ogulitsa ku Amazon m'gulu lanu ndi malo abwino oti mungakwanitse pangani mndandanda wanu wamtengo wapatali. Mwanjira imeneyi mudzadziwa zomwe anthu akufuna. Kuti mupeze yankho mawu achinsinsi Ndibwino kuti mupange mndandanda wazinthu 10-20 zodziwika bwino m'magulu omwe akukhudzana ndi zinthu zomwe mukufuna kugulitsa, ndikuyesa kusiyanasiyana kwamawu osakira kuti mupeze zotsatira zabwino kwambiri.
Lembani malongosoledwe abwino
Ndikofunikira kwambiri kuti mupange fayilo ya kufotokoza bwino kwa malonda anu. Mwanjira imeneyi, muyenera kuyesa kupeza mgwirizano pakati pa mawu osakira ndi zomwe zili zogwirizana ndi ogwiritsa ntchito, kotero kuti mafotokozedwe operekedwa kwa anthu oyenerera amapangidwa. Muyenera kufotokozera mwatsatanetsatane momwe mungasonyezere makasitomala zinthu zofunika kwambiri pa chinthu chilichonse, ndikupangitsa kuti chikhale cholongosoka nthawi yomweyo chomwe chimalimbikitsa kugula.
Pangani zinthu zowerengeka
Zomwe mungapange pazogulitsa zanu ziyenera kufotokozedwa ndi mawu osakira koma ziyenera kukhala zowerengeka, ndizofotokozera mwachidule komanso kugwiritsa ntchito zipolopolo kwa mafotokozedwe aatali. Ogwiritsa sakhutira ndikuwona mafotokozedwe akulu akulu. Amakonda kuti mfundozo zimapangidwira bwino komanso zimamveka bwino kwa wogwiritsa ntchito, kuti athe kudziwa mwamsanga komanso mopanda mphamvu za ubwino ndi ubwino wopeza mankhwalawa osati china. Yesetsani kukhala omveka bwino komanso achidule. Kufotokozera bwino sikuyenera kukhala kwautali. Ngati itero, iyenera kupereka chidziwitso chabwino komanso chomveka bwino kwa ogula malondawo, zomwe muyenera kukumbukira nthawi zonse.
