Kana iwe uchikurudzira kana uine mucherechedzo kana bhizinesi rauri kufarira kusimudzira, zvinokurudzirwa kuti ushandise kushandisa kushambadzira kwakabhadharwa, nekuti ndiyo nzira yakanakisa yekusvikira vatengi vako vanogona kukurumidza. Kana ukashamisika kushambadza sei pa facebook ipapo isu ticha tsanangura zvese zvaunoda kuti uzive nezvazvo, munzira dzaungagone kuwana zvakanyanya kubva kwazviri kuti ugone kushandisa social platform mune izvo zvinopfuura 2.200 bhiriyoni vanoshandisa vanoshanda.
Facebook huru yevateereri vepasirese yakazviita chakakosha kushambadzira chikuva kune chero bhizinesi. Ziva maitiro ekushandisa Facebook kushambadzira Izvo zvakakosha kuyedza kuwana budiriro, uchifunga kuti ine mukana wakakura wekuti iyo inokutendera iwe kuti utorere kune yakakura kushambadzira chikamu chinokutendera iwe kuti usvike chaizvo kune vanhu vaunoda, nekugona kuona akasiyana parameter senge nzvimbo , zvaunofarira, zera, bonde ..., kuitira kuti mameseji ako ekushambadzira asvike kune vanhu vanogona kuratidza kufarira zvigadzirwa zvako nemasevhisi.
Tataura izvozvo, tichaenda muchidimbu izvo iwe zvaunofanirwa kuziva kugadzira yako yekushambadzira zvemukati mukati Facebook ads.
Mhando dze Facebook Ads ads
Usati watsanangura kushambadza sei pa facebook uye nzira iyo iwe yaunofanirwa kugadzira iyo kushambadzira, isu tiri kuzotaura nezve dzakasiyana mhando dzeFacebook Ads iyo iwe yaunogona kuwana uye pakati peiyo iwe yaunogona kusarudza kana uchiita yako yekushambadzira zano. Pakati pavo tinogona kusiyanisa zvinotevera:
- Mifananidzo shambadziro: Aya ma ads e Facebook kushambadzira Ivo vari nyore kwazvo uye imwe yedzakanakisa nzira dzekutanga kushandisa Facebook Ads. Mune imwe maminetsi mashoma, iwe unogona kusimudzira kuburitsa iyo ine mufananidzo uye inova kushambadzira. Aya marudzi eshambadziro anogona kuve akapusa asi hazvireve kuti haakwanise kuzara nehunyanzvi.
- Vhidhiyo Ads: Vhidhiyo kushambadzira ndeavo umo chigadzirwa chinogona kuratidzwa muchiito kana icho chinogona kuburitsa kwakakura kuburikidza neshambadziro yakajeka, iine mukana wakakura wekuti, sekutonga kwese, vanokwanisa kuburitsa hukuru hwakanyanya kupfuura panguva ye static ads.
- Ads akateedzana: Sequence ads rudzi rwe Facebook kushambadzira iyo inokutendera iwe kuwedzera anosvika gumi mafoto kana mavhidhiyo kune imwecheteyo yekushambadzira bhuku kuratidza kuruzhinji zvigadzirwa zvakasiyana kana masevhisi aunoda kupa. Iwe unogona kushandisa iyi mhando yemafomati kuratidza akasiyana maficha echigadzirwa chimwe chete kana sevhisi, kuratidza zvigadzirwa zvinoverengeka kana kugadzira akateedzana emifananidzo uye kuita kuti iite senge panoramic mufananidzo.
- Ads ine mharidzo: Mharidzo dzekushambadzira dzinopa nzira iri nyore yekugadzira pfupi vhidhiyo kushambadzira, kungave kuri kuteedzana kwemavhidhiyo clip kana muunganidzwa wemifananidzo. Iwo mafomati anokwezva anoshandisa shoma data kupfuura mavhidhiyo, saka vanogona kuve yakanaka sarudzo kune avo vane vateereri vevanhu vane inononoka internet yekubatanidza.
Pamusoro peizvi pane mamwe marudzi eshambadziro, asi anoshandiswa zvishoma kazhinji.
Maitiro ekushambadza paFacebook
Izvo zvakati, kana iwe uchida kuziva kushambadza sei paFacebook, Tiri kuzotsanangura matanho aunofanirwa kuteedzera kuti ugone kuita Facebook kushambadzira nenzira inoshanda. Matanho aunoteera kuti uite izvi anotevera:
Sarudza chinangwa chako
Kushambadza papuratifomu, chinhu chekutanga chaunofanira kuita kuenda Ads Manager ye Facebook uye enda kune iyo tab Campañas, kwaunofanira kubaya Dza kuitira kuti utange mushandirapamwe mutsva wepaFacebook.
Paunoita, iwe uchaona kuti Facebook inokupa zvakasiyana zvinangwa zvekushambadzira zvinoenderana nechinangwa chauinacho neshambadziro yako. Nenzira iyi unogona kusarudza pakati brand kuziva, kusvika, traffic, kuita, kuiswa kweapp, mavhidhiyo maonero, kutungamira chizvarwa, mameseji, katalogji kutengesa, uye kushanya kwezvitoro. Iwe unofanirwa kusarudza iyo inonyatsoenderana neyako mushandirapamwe.
Sarudza zita remushandirapamwe wako uye gadzira account yekushambadza
Tevere iwe unofanirwa kusarudza a zita remushandirapamwe wako Facebook kushambadzira, uye unogona zvakare kusarudza kana uchida tangisa bvunzo yeA / B, kuitira kuti iwe ugone kuishandisa kukwidziridza bhajeti yako nekuyedza kuyedza akasiyana maseti eshambadziro.
Paunenge iwe waisa zita remushandirapamwe waunoda, tinya Enderera uye tinya pamusoro Gadzira ad account. Kana iwe uchitova neakaundi, hausi kuzoona iri bhatani uye uchaenda wakananga kudanho rinotevera maunogona kumisikidza vateereri vako.
Tsanangura vateereri vako nenzvimbo
Nhanho inotevera, yakakosha kana iwe uchida kuziva kushambadza sei pa facebook ndezve tsanangura vateereri vako. Pano unogona kusarudza pakati kubatana, sarudzo yekuti iwe ungotarisisa vanhu vatove nerumwe rudzi rwekubatana neako Facebook fanpage kana yakadzama segmentation, sarudzo yakanyanya kunaka sezvo ichizokutendera kuti usarudze boka revanhu zvinoenderana nezvaunoda.
Panzvimbo ino unogona kusarudza hunhu hwavo, zvavanofarira, maitiro ..., kugona kuve wakanangana sezvaunoda kusvika kune vateereri vanokufarira.
Pane iyo chete skrini iwe unogona zvakare kusarudza iyo nzvimbo yemashambadziro, kusarudza zvishandiso, mapuratifomu uye masisitimu anoshanda kana iwe uchida kana kusiya zvinoiswa otomatiki.
Budget uye purogiramu
Tevere iwe unofanirwa kuratidza kuti yakawanda sei yaunoda kushandisa pane yako kushambadza uye iwe unogona kusarudza bhajeti yekushandisa yako kushambadzira, kungave zuva nezuva kana yakazara. Uye zvakare, iwe unogona kusarudza yekutanga uye yekupedzisira zuva remushandirapamwe wako kana iwe uchida kuronga yako kushambadza mune ramangwana. Saizvozvo, inogona kuburitswa nekukasira kana iwe uchida.
Gadzira yako shambadziro
Kana zvataurwa pamusoro zvaitwa inguva yeku gadzira shambadziro yako, iyo yaunosarudza mafomati, nyora iwo mavara uye sarudza izvo zvekuona zvekuona zvaunoda kuwedzera. Kuburikidza nekuratidzwa kwekushambadzira pazasi peji iwe unogona kutarisa kuti rinotaridzika kunge rakanaka.