Kune vanhu vazhinji vasingatore mukana wese kunaka kwahunotipa Pinterest, pasocial network yemifananidzo ine hukama hwakakura mumambure kunyangwe tichiona kuti makambani mazhinji nemabrand havanyatsoshandisa mukana wayo. Kana usiri kushandisa izvozvi Pinterest yebhizinesi, inogona kunge iri nguva chaiyo yekutanga kuzviita kune ese mabhenefiti aanogona kutipa.
Pinterest inopa mabhizinesi eese saizi uye indasitiri nzira kwayo yekuzvisimudzira ivo, nekuda kwe injini yekutsvaga inoonekwa, Kuti ive mhinduro yakakwana yekutsvaga vatengi vanogona kuve vatengi.
Icho chikonzero cheichi ndechekuti vashandisi vanouya kuchikuva chekurudziro, zvinhu zvitsva zvekuyedza, tsvaga mabikirwo uye zvimwe zvakawanda. Neichi chikonzero, mukati meichi chinyorwa ticha tsanangura mashandisiro ekushandisa Pinterest yebhizinesi, kuitira kuti ugone kuwana zvakanakisa kubva pachikuva chinopa mikana mikuru yekushandisa.
Pinterest Kushambadzira
El Pinterest kushambadzira ndiyo seti yenzira dzinopindirwa nePinterest muhurongwa hwekushambadzira vezvenhau mumakambani kuyedza kusvika kune yakakura nhamba yevanhu uye kuwedzera zvese kuoneka uye ruzivo nezve zvigadzirwa zvavo, zvigadzirwa uye masevhisi.
Nyanzvi dzinouya papuratifomu kuti vakwanise kusvika kune vateereri vatsva uye kukudziridza huvepo hwavo pawebhu, pamusoro pekutungamira huwandu hwakawanda hwekutakura kuenda pawebhu, nekusimudzira shanduko nekunyorera tsamba, kutengesa kana kutenga matikiti, nezvimwe.
Nenzira iyi, kushandisa Pinterest kune mabhizinesi kunogona kubatsira kuti brand isvike kune vanhu vazhinji uye vawane mari. Muchokwadi, Pinterest parizvino ndeimwe yemasocial network pasi rose, ine 459 mamirioni anoshanda vanoshandisa pamwedzi.
Iyi chikuva inogona kubatsira zvakanyanya kune chero bhizinesi, zvisinei nehunyanzvi chikamu kana niche, kunyangwe ichifanira kutarisirwa mupfungwa kuti inzvimbo yekudyidzana iyo inonyanya kukwezva vakadzi nevanhu vanoda kutanga chirongwa chitsva, kunyangwe ivo vari kuwedzera zvakanyanya varume uye nhengo dzechizvarwa Z vanofarira kushandisa iyo pasocial network Pinterest.
Matipi uye manomano ekushandisa Pinterest yebhizinesi
Tevere isu ticha taura newe nezvenzira yaunofanira kuziva sei kushandisa Pinterest yebhizinesi, kukupa iwe akasiyana matipi uye manomano aunofanirwa kuteedzera kuzadzisa mhedzisiro.
Gadzira Pinterest yekushambadzira zano
Sezvo nechero imwe nhepfenyuro yenhau, unofanirwa kutanga nekugadzira zano rezvemagariro rePinterest, ndiko kuti, unofanirwa kufanoronga matanho ekutevera usati wapinda mairi, nekuti pakadaro zvichanyanya kuoma. mhedzisiro inotarisirwa.
Kugadzira a Pinterest kushambadzira zano zvinoratidza zvinotevera zvinofanirwa kuteverwa:
- Iwe unofanira gadza smart zvibodzwa. Kana tichitaura nezve zvinangwa zvehungwaru, tinoreva kumisikidza zvinangwa zvinoyera, zvakanangana, zvine chekuita, zvine imwe nguva uye, pamusoro pezvose, zvinogoneka.
- Tevere iwe uchafanirwa kuve neruzivo pamusoro pevazhinji vateereri vepuratifomu pamwe neboka revanhu rauri kuenda kunanga.
- Zivai vavariro yevateereri Pinterest yakananga kune yako brand kana bhizinesi.
- Wongorora maitiro musocial network yevamwe vakwikwidzi kuti uone zvinoshanda zvakanyanya uye zvakaipisisa.
- Ronga uye sanganisira iyo zvemukati zvemukati, kushandisa a pasocial media zvemukati khalendari.
Paunenge iwe uchinge wagadzira yakajeka Pinterest yekushambadzira zano, inguva yekutanga kushanda kusvika kuzadzisa zvinangwa zvako.
Zvinonakidza zvemukati
Pinterest chikuva chinoonekwa, saka mashandisiro ayo anogona kuve anoshanda kune vashandisi, kunyange iyo gadzira zvemhando yepamusoro, zvinowoneka zvemukati kugovana nevateereri. Paunenge uchigadzira Pini inogona kunyatso kukanganisa vashandisi, unofanirwa kufunga nezve zvinotevera zvinhu:
- Vertical mifananidzo. Vanopfuura makumi masere muzana evashandisi vanoshandisa Pinterest pane nharembozha, saka zvinokurudzirwa kugadzira zvemukati ne chikamu 2:3 kudzivirira kuti mimwe mifananidzo inogona kutsemurwa uye kwete zvese zvirimo zvinoratidzwa neziso rakashama pasocial network.
- Mufananidzo uye vhidhiyo mhando. Iwe unofanirwa kudzivirira pixelation kana yakadzimwa mifananidzo, saka iwe unofanirwa kutsvaga yemhando yepamusoro mufananidzo uye vhidhiyo inogoneka.
- Tsananguro yakanaka. Chimwe chinhu chakakosha kugadzira tsananguro dzakanaka, izvo zvakakosha kugadzirisa SEO, uchiwedzera mamiriro kumifananidzo yako uye uchikoka vashandisi kudzvanya pane zvinongedzo.
- Mavara akafukidzwa. Izvo zvakakosha kusanganisa musoro wenyaya uyo unobatsira kusimbisa inoonekwa meseji, kunyangwe paine pachave nezviitiko zvisina kukodzera kuishandisa.
- Logo. Muchiitiko chinoenderana neyako brand uye yako Pinterest yekushambadzira zano, sanganisira logo yako muPini dzako kuitira kuti yako brand isarasike kana repines yeplatform ichiitwa.
- Kukosha kwe zvinongedzo. Mabhureki akaputsika haabatsire mucherechedzo, saka unofanirwa kuve nechokwadi chekuti chinongedzo chaunoisa pamapini ako chinoshanda zvakakwana, uye kuti kana mushandisi akabaya padziri, vanosvika panzvimbo chaipo.
Mafomati akasiyana
Pinterest chikuva chinotibvumidza kugovana mifananidzo, asi kwete mifananidzo chete, asi unogona kuseta mavhidhiyo anokurudzira vashandisi kutenga muchitoro chako kana kuwedzera mapikicha akati wandei kuPini kuti ugadzire gumbo. Neiyi nzira iwe unogona kushandisa zvese izvi graphic zviwanikwa kuti ugone kuve nekukanganisa kune vateereri.
Saizvozvowo, iwe unofanirwa kuziva kuti vanhu vazhinji vanoenda kunesocial network kunotsvaga kurudziro, saka zvakakosha kuti iwe uzive kuti iyo tumira kuti-mapini kana mabhodhi ekufemera, kuitira kuti iwe ubatanidze vashandisi neako brand.
Kuronga kwedashboard
Ruzhinji rwePintesest tsvagurudzo hadzina kuburitswa, izvo zvinoreva kuti mabhodhi ako ane mabhenefiti anogona kubatsira kusvika kune vashandisi vatsva veiyo social network vanofarira imwe nhaurwa kana kudzidza chimwe chinhu chakatarwa.
Nekuchenjera kuronga ako Pinterest mabhodhi akakosha kune yako yemagariro midhiya kubudirira. Kuronga saka chichava chinhu chakakosha kuti iwe uwane budiriro pasocial network iyo inogona kukuunzira mabhenefiti makuru ekushambadzira.
Kugadziridza kweSEO
Pinterest injini yekutsvaga, saka iwe unofanirwa kuyedza kushanda kuti bhizinesi rako kana hin'i mapini zvive nyore kune vashandisi kuti vawane pavanotsvaga. Kune izvi zvinodikanwa kuti sanganisira mazwi akakosha mune tsananguro dzePini, asiwo pamabhodhi uye kana uchishandisa ma hashtag.
ari Rich Pini Izvo zvakagadzirirwa kupinha zvemukati zvitsva kubva kuwebsite yekambani yako uye nekudaro zvinodzivirira zvakapetwa zvemukati, izvo zvinowedzerawo rako rechiratidzo SEO pane yemagariro chikuva.
Pinterest Ads
Imwe yedzakanakisa nzira yekusimudzira bhizinesi pasocial network ndeye kuburikidza Pinterest Ads, nekutenda kwazvinokwanisika kunanga kushambadza zvinoenderana nezvakasiyana zvido, mazwi akakosha, nzvimbo, zera uye mamwe metric uye zvikamu.
Nekutsanangurwa kwakadzama kwevateereri, vashambadziri vanokwanisa kusvika kune chaiwo evashandisi mapoka paPinterest, kusanganisira vanhu vakashanyira webhusaiti yako, vanhu vakabatana nemapini ako, vanhu vakadyidzana nezvinhu zvakafanana papuratifomu uye runyorwa rwemunhu, senge. vanyori vetsamba.
Nenzira iyi, iwe unogona kusimudzira ese maviri mapini uye vhidhiyo kushambadzira uye kuunganidzwa, nemhando dzakasiyana siyana dzemashambadziro aripo, ayo anogona kukupa yakanakisa mhedzisiro pane yemagariro emifananidzo network.
Tevedza metric
A inobudirira Pinterest kushambadzira zano yakavakirwa pane yakanaka data, saka zvinoita sekukosha track, chiyero uye ongorora Pinterest metric, kuti iwe ugone kuziva hunhu hwevateereri.
Kutenda neruzivo urwu, iwe unozogona kuziva izvo zvemukati zvinoshanda zvakanyanya uye ndezvipi zvirimo zvisinganakidze kune vashandisi, nenzira iyo ichakubatsira iwe paunofungisisa nezve ako marongero marongero, nekudaro uchitsvaga zvemukati izvo zvinonakidza zvechokwadi kune vashandisi.
Kukurudzira kwako Pinterest chimiro
Chekupedzisira, iwe unofanirwa kuve nechokwadi kusimudzira yako Pinterest nhoroondo, izvo zvinokurudzirwa kuti:
- Uno kusimudzira muchinjikwa yeakaundi yako yePinterest nemamwe mageru uye netiweki dzekudyidzana pachikuva.
- Batanidza kune yako Pinterest mbiri kubva kune webhusaiti yekambani.
- Sanganisira zvinongedzo kune iyo ficha kuburikidza neyako email siginecha
- Goverana Pinterest nhoroondo inogadziridza kuburikidza nekambani tsamba.
Neiyi nzira, nekutevera zvese izvi zvinoratidza iwe unozogona kusvika pakuziva mashandisiro ekushandisa Pinterest yebhizinesi nenzira inoshanda, nekudaro kuve nekukwanisa kuwana zvakanakisa mhedzisiro mukati mesocial network yemifananidzo iyo yakave svikiro rakaringana kusvika kune vanhu vazhinji vanofarira kutsvaga kurudziro uye varaidzo pamambure.