Kunyangwe paine makambani achine kusahadzika pamusoro pekushanda kweye Facebook kushambadza uye kushanda kwavo, chokwadi ndechekuti vanoshandisa kushandiswa kwe Facebook Ads Inogona kuve mukana wakakura kune chero mhando yebhizinesi, kunyangwe kuti ugone kunakidzwa nezvakanakisa mhedzisiro iwe uchafanirwa kugadzira nzira yekushambadzira yakanyatsogadziriswa, yakakamurwa uye yakagadziridzwa pairi.
Tichifunga huwandu hukuru hwevanhu vachiri kushandisa Facebook kana ane hukama masocial network akadai se Instagram, zvakakosha kuti iwe utore izvi kuti uzive kuti iwe une pamberi pako mukana wakanaka wekuzivisa masevhisi ako, zvigadzirwa kana kambani. Iyo isarudzo yakakwana yekunongedza vangangove vatengi uye kusimudzira bhizinesi rako.
Mupfungwa iyi, inofanirwa kutariswa kuti nepo Google Ads ichishandiswa kusvika pamusika wekutsvaga kuti uwane bhizinesi rako, nhepfenyuro yemagariro enhau inobvumira vangangove vatengi kuti vasvike kwauri. Kutenda kuFacebook Ads unogona kusvika kune vamwe vashandisi vangave vanofarira masevhisi ako uye bhizinesi.
Facebook ine huwandu hwakawanda hwe data iyo yavakaunganidza pane zvinoitwa neumwe neumwe wevashandisi vayo, hombe dhatabhesi iyo isina makwikwi pane chero imwe chikuva, saka chikamu chekutarisa kuti ubudirire pazviri.
Matipi ekugadzira yako Facebook Ads mushandirapamwe
Kana iwe wakakurudzira kushambadza pasocial network uye uchida kuziva maitiro ekushambadza paFacebook Ads kune rako bhizinesi, zvakakosha kuti uve nemazano anotevera ekugadzira mishandirapamwe yako:
Ads inotungamirwa kune vashoma vateereri
Yekutanga mapoinzi kuti uongorore paunenge uchigadzira Facebook Ads mushandirapamwe ndeyekutarisa kuti, pane kuyedza kutarisa kushambadza kune vateereri vazhinji, zvakanakisa kutarisa pane kongiri mbiri, ndiko kuti, chimiro chemunhu ane humwe hunhu uye hunhu, zvese nekuda kwenyaya dzevanhu uye maitiro avo ekushandisa uye maitiro.
Paunowedzera kudoma yako yekushandisa mushandisi yeako kushambadzira, zvirinani.
Ad zvemukati zvinotarisa
Izvo zvakakosha kuti izvo zviziviso zvichaitwa zviendeswe kune chaiko vateereri, asi zvakare zvakakosha kuti ivo vane zvakasarudzika zvemukati.
Kana uchitarisa kushambadza pachayo, inofanirwa kunangidzirwa kune rakanangana neboka revanhu, nokudaro zvichiita kuti zvive zvinonyanya kuitika kuti kushambadza kunogona kusvika kune avo rudzi rwevanhu iwe vaunonyatsoda, chako chinangwa vateereri.
Vhidhiyo Ads
Zvirinani kuti iwe ugadzire kushambadzira kwako mumavhidhiyo fomati, nekuti izvi zvine simba rakakura kune vashandisi muhuwandu, uye mune mamwe mativi kunyanya, semitambo. Ivo vanoshanda zvakanyanya uye ndosaka vanhu vazhinji uye vazhinji vari kutendeukira kumavhidhiyo kushambadzira kuyedza kusvika kune vavanonangana navo.
Kubatsira kukuru kwekushandisa rudzi urwu rwefomati paFacebook ne Instagram nderekuti hazvifanirwe kuisa bhajeti rakakura pakusikwa kwayo, asi inogona kunge yakawandisa nemavhidhiyo umo hukuru hukuru hunoratidzwa.
Mupfungwa iyi, zvinokurudzirwa kusarudza kugadzirwa kwemavhidhiyo mafupi anogona kunzwisiswa kunyangwe nezwi rakaremara, iro iro rakakosha kushanda pane izvo zvirimo. Kana vanhu vakaita sevanotaura, zvinokurudzirwa kuti zvese zvavanotaura zvine musoro wenyaya.
Facebook pixel pawebhu
Iyo Facebook pixel kodhi iyo inofanirwa kuwedzerwa kune iyo peji rewebhu kuitira kuti igadzirise zviito zvekushambadzira paFacebook ne Instagram, kodhi yekutevera inoitisa kuyera zvese hunhu hwevashanyi kuwebhu uye mapeji ewebhu avanotarisa kana zviito vanogona kutora.
Nenzira iyi iwe unozogona kuziva kushanda kweshambadziro kwako, kuitira kuti iwe ugone kuwana ruzivo rwunogona kuve rwakakosha kwazvo kuti uzive maitiro aunofanira kuramba uchishanda shambadziro dzako kuyedza kusvika kune vashandisi vaunoda uye kuzadzikisa shanduko dzakakwira.
A / B bvunzo
Ramba uchifunga kuti havazi vese vanhu vanozoita nenzira imwechete kushambadziro dzako, sezvo iwe uchizowana vanhu vanozozeya kushambadza uku vamwe vachizotombopindirana nazvo kuburikidza ne "zvavanofarira" kana nekuzvigovana nevavanosangana navo.
Uchifunga kuti munhu wega wega anoita neimwe nzira, zvakakosha kuti iwe uite bvunzo dzeA / B kuti uone zvinopindura zvakanyanya pamberi pevateereri vako. Iyi bvunzo inosanganisira kuyedza akasiyana ad mazita, zvinyorwa, shambadziro fomati, nzvimbo, kunyangwe kushandisa pikicha kana vhidhiyo, mafoni ekuti chiite iwe waunosanganisira, zvichingodaro.
Kutenda bvunzo idzi iwe unozogona kuziva kuti ndeapi mhando yeshambadziro inoshanda nenzira yakanakisa mukati mechikamu icho chawakasarudza sevateereri.
Uchapupu
Mumashambadziro ako zvichagara zvakanaka kuti iwe utendeukire kune vanhu vatove vatengi vako, avo vane zvipupuriro zvavo vanogona kuve nesimba rakakura pane vako vateereri. Muchokwadi, kune vanhu vazhinji, kuona kuti chigadzirwa kana sevhisi zvinokurudzirwa nevamwe vanhu zvinoita kuti vave nekuvimba kwakanyanya mazviri uye zvingangoita kuti kutenga kuitike.
Kuti ubudirire nemishandirapamwe yako yeFacebook, iwe uchafanirwa kufunga nezvenzira yako uye chikamu chevateereri vako, mukuwedzera kugadzirira zvirimo zvezviziviso zvako nenzira kwayo uye nekuita bvunzo kuti uwane mhando yekushambadzira inonyanya kukodzera vateereri vako.
Tichifunga nezve zvese zvinhu zvatakataridza muchinyorwa chino, zvinokubatsira kuzadzisa zvinangwa zvako uye nekudaro unoita kuti mishandirapamwe yako ive nebasa rinokutendera kuti uwane mabhenefiti akakura kune rako bhizinesi kana kambani, kuzadzisa zvimwe zvekutengesa kana zvibvumirano zvebasa, kana zvakanaka kuti ukwanise kuwedzera mukurumbira wayo uye nekuvandudza yavo mhando chiratidzo. Chengeta zvese mupfungwa uye iwe unozadzisa chinangwa chako.