Kwiminyaka embalwa edlulileyo, bambalwa abantu ababecinga ukuba ukuba neakhawunti kwinethiwekhi yoluntu njenge-Instagram kunokuba ngumsebenzi. Nangona kunjalo, namhlanje lijelo elifanelekileyo lokuba abantu abaninzi bafumane ubomi babo. Abaphembeleli bazinikele ekwenzeni imali ngolwazi abanalo malunga nesihloko okanye ngezinye iindlela, nje ngokwabelana nangemihla ngemihla.
Nangona ekuqaleni kunokubonakala ngathi yinto enzima kakhulu ukuyifezekisa, ngokwenene ukuba uyawazi amanyathelo oza kukulandela uya kusondela ekufezekiseni injongo yakho, nangona kunjalo nakweliphi na elinye icandelo lezobugcisa, into ekufuneka uyigcinile engqondweni kukuba uya kuyidinga Umzamo omkhulu kwaye, ukongeza, ngethamsanqa ekufuneka ihlale ikhona kolu hlobo lwetyala. Ukuba ufuna ukwazi Uyenza njani imali njengempembelelo yobungcali emva koko siza kuchaza into ekufuneka uyazi ngayo.
Zeziphi iimfuno ozifunayo ukuze ube nefuthe?
Un nefuthe ngumntu odumileyo nge-intanethi ukuya kuthi ga kwinqanaba lokuba izimvo zakhe kunye nezimvo zakhe zinempembelelo phakathi kwabalandeli bakhe, Oko kukuthi, kubaphulaphuli bakhe. Nangona kuhlala kucingwa ukuba nabani na onabalandeli abangaphezu kwe-10.000 angaqwalaselwa, inyani kukuba elona xabiso liphembelelayo lilele kumandla abo okuba nefuthe, umntu ekufuneka naye abe ne-charisma kwaye avelise ingxoxo ngokwezihloko usebenza kwaye uchukumisa.
Ukongeza, kufuneka kuthathelwe ingqalelo ukuba kufuneka ibenobunzima kwizimvo zabanye, ukuze oku kusetyenziswe ziimpawu ukupapasha iimveliso kunye neenkonzo zabo, yindlela abanokuthi bafikelele ngayo kwinani elikhulu labantu. Ngale ndlela, impembelelo akufuneki ibengumntu odumileyo, akufuneki nokuba abe ngumdlali weqonga, umdlali webhola, imvumi okanye abe nesinye italente, kodwa inakho ukufikelela kuye nabani na ogqiba ukungena kweli hlabathi. , nangona kubalulekile ukuba neendawo ezimbini ezibalulekileyo nezisisiseko.
Kwelinye icala kufuneka ube nefayile ye- niche apho uyingcali khonaOko kukuthi, isihloko onokuthi usilawule kwaye onokuthi uvelise umxholo obalulekileyo; kunye nenye abaphulaphuli ayisiyonto enkulu leyo kuphela, kodwa kufuneka ithembeke kwaye ikwabonelela ngokuzibandakanya okuphezulu. Yile nto iinkampani zixabisa ngayo kuba oko zikufunayo ngokusebenzisana nabashukumisayo, abahlawula le ntengiso, kukuba abalandeli belo akhawunti bazive benomdla wokuthenga imveliso, ukufikelela imbuyekezo kutyalo-mali kunye nokuphucula uhlobo lomfanekiso wabo ngexesha elinye Bayakwazi ukonyusa inani labo lokuthengisa, eyinjongo yalo naliphi na ishishini.
Iindidi zabaphembeleli kwi-intanethi
Nangona i-influencers zihlala zibandakanyiwe ngendlela enesiqhelo, kuba akukho luhlu lusemgangathweni lwayo. Ngaphandle koku, kunokwenzeka ukuthembela kwinani labalandeli ukumisela iintlobo ezahlukeneyo zabashukumisayo esinokuthi sifumane namhlanje.
Ukuqala ngoku sifumana iimpembelelo ezincinci, Ngoobani abo baneempembelelo abanabaphulaphuli abaphakathi kwe-1000 kunye ne-10.000 labalandeli kuzo zonke iinethiwekhi zabo zentlalo; Intoni abachaphazeli abaphakathi sinabo baphakathi kwe-10.000 kunye ne-100.000 yenethiwekhi yoluntu; Iimpembelelo ezinkulu, Abasebenzisi ngabaphulaphuli phakathi kwabalandeli abayi-100.000 kunye nama-500.000; kwaye phambi kwazo zonke kukho ii Uboniso, ezizo ezo zingaphezulu kwamanani abalandeli abasisigidi ukuya phambili.
Nangona kunjalo, kufanele ukuba kukhunjulwe ukuba ayikho le ndlela yodwa yokuhlela abantu abanempembelelo, kuba banokwahlulwa ngokoluhlobo lomxholo abahlala babelana ngawo, njengabaphembeleli bezimvo, njengoko igama labo libonisa ngabo banikezela ingongoma yabo Umbono kuwo nawuphi na umxholo, okanye abo bajolise ekunikezeleni ulwazi, babelana ngazo zonke iintlobo zomxholo.
Kwangokunjalo, kufuneka ukuba kukhunjulwe ukuba abachaphazeli banokuhlelwa ngokwe-niche yabo, Oko kuthetha ukuba kukho uluhlu olubanzi lwezinto ezinokwenzeka malunga noku.
Iingcebiso zokuba nefuthe
Ukuba ufuna ukwazi Uyenza njani imali njengempembelelo yobungcali, kufuneka uthathele ingqalelo uthotho lweengcebiso malunga noku ekufuneka uzithathele ingqalelo ukuba ufuna ukuphumelela kweli candelo.
Yiba sengqiqweni
Elinye lamaqhosha okufezekisa injongo yakho yokuba nefuthe kukuba yiba sengqiqweni, inkqubo ethatha iinyanga ezininzi kwaneminyaka. Ke ngoko, umalunga nokufumana indawo elungileyo kwaye usebenze nzima ixesha elide, kuba ayizukuba yinkqubo eza kuzaliseka ngobusuku, kodwa kuya kufuneka ube nomgudu omkhulu kunye neeyure zomsebenzi ngasemva.
Ngokwenyani, kufuneka uzibekele iinjongo ezinokufikelelwa kwaye ezinokufikelelwa kwaye umisele ezintsha njengoko zifezekisiwe, kodwa ungalindeli ukuba ziya kuba Umphembeleli oqeqeshiweyo kwisithuba seentsuku okanye iiveki.
Khetha i-niche kunye / okanye uhlobo lwempembelelo
Into yokuqala ekufuneka uyenzile xa kufikwa ekufezekiseni injongo yakho fumana imali njengempembelelo yobungcali es khetha i-niche okanye uhlobo lwempembelelo, ukhetho olungelula kangako, kuba kuya kufuneka ujonge isihloko okanye icandelo elinomdla kuwe kodwa elifunwa nangabasebenzisi, ukuze impumelelo ifezekiswe.
Ukuba ujolisa kwicandelo lezoqoqosho, uyakufumana iiches ezivelisa imali engaphezulu kwezinye, ezinje ngotyalo-mali, ukhenketho, ezempilo, ezentengiso, ezemidlalo okanye ezolonwabo. Kwabanye, unokuvelisa umvuzo omncinci kwinto nganye, kodwa kuya kukunceda ngakumbi xa unabaphulaphuli abaninzi. Kwimeko nayiphi na into, kucetyiswa ukuba khetha i-niche oyithandayo, ongakhathaliyo ukunikezela iiyure ezininzi kwaye apho unokuthi ngokwenene unikele ngesiqulatho esibalulekileyo.