Uyenza njani intengiso yeBumper

Intengiso ayiyeki xa kufikwa ekuguqukeni, imeko yakutshanje ngale ndlela inguye Iintengiso zeBumper, Ezizividiyo ezimfutshane ezikhumbuza oko kufumaneka kwiVine okanye kwi-Snapchat, iziqwengana ezincinci ekunokwenzeka ukuba zisungule ezona ndlela zokuthengisa.

Le ndlela intsha yentengiso ingumceli mngeni omkhulu kubenzi, isenza ukuba sikwazi ukunikezela ngendlela enomdla yokuthengisa ukwanelisa iimfuno zabasebenzisi.

Los Iintengiso zeBumper Bathengisa iividiyo ze Imizuzwana eli-6 ubude Banomboniso ongenakukwazi ukuwuphepha. Ezi zidlalwa ngaphambili, ngexesha okanye emva kweevidiyo umsebenzisi afuna ukuzibona kuYouTube, kodwa zikwakhona kwamanye amaqonga oluntu kunye nezicelo.

Yenye yeefomati zentengiso eziphindaphindiweyo kumaqonga athile anje ngeYouTube, kunye neenkampani ezininzi ngakumbi kunye neempawu eziguqukela kuyo kuba luhlobo lwentengiso olwamkelwa ngcono ngabaphulaphuli kwaye alubangeli kuphazamiseka kangako kubaphulaphuli. abaphulaphuli.

Ngokunjalo, sisixhobo esinokukunceda ufezekise ngakumbi unxibelelwano nabathengi abanokubakho, ukwazi ukukhulisa ukubonakala kwegama lakho kwintengiso.

Uncedo olukhulu lwe Iintengiso zeBumper Okokuba abanakutsitywa ngabasebenzisi beYouTube, njengoko kungenzeki nezinye iintengiso eqongeni, ethi emva kwemizuzwana embalwa yokubukela ukubanakho ukubaphepha. Iqinisekisa ingqalelo encinci kubabukeli.

Ukongeza, ukuba mfutshane kakhulu, impendulo engxamisekileyo ngakumbi iyafezekiswa ngumsebenzisi, ukongeza kwinto yokuba izibonelelo ezinkulu okanye ixesha azifuneki ukuze zikwazi ukwenza isibhengezo sentengiso.

Izinto eziluncedo ezibonelelwa ziiBumpers Ads

Los Iintengiso zeBumper Banoluhlu lwezinto eziluncedo ekufuneka uzithathele ingqalelo kwaye ezinokukunceda xa kufikwa ekufezekiseni iziphumo ezilungileyo ngale fomathi yentengiso. Ezinye zezibonelelo zazo eziphambili zezi zilandelayo:

• Banikezela ngamathuba okufikelela abaphulaphuli abaninzi, Kuba iYouTube okwangoku inabasebenzisi abangaphezu kwezigidi ezingama-2.000 XNUMX kwihlabathi liphela, njengelona qonga lisetyenziswayo emva kwe-Facebook.
• Ayizizo iintengiso ezicaphukisayo, nezinye iintlobo zeefomathi. Kule meko, sijongana neentengiso ezibandakanya ukuphazamiseka okuncinci kwaye, ke, azinabungozi kakhulu kubasebenzisi, ezibenza bazive bengamkelwa kangako kunezinye iifomathi, zibacaphukisa ngakumbi.
• Utyalomali oluncinci. Basebenza ngeebidi ze-CPM, oko kuthetha ukuba uya kuhlawula ngalo lonke ixesha intengiso iboniswa ngaphezulu kwewaka lamaxesha.
• Kufezekisiwe ukuphucula ukubonakala kwegama lakho, ukukwazi ukufikelela kwinani elikhulu labantu abanotyalo-mali oluncinci kwezoqoqosho. Lithuba elihle lokwenza ifuthe kubasebenzisi kwaye ke ukuzama ukwandisa inani lokuthengisa okanye lokuguqula.
• Bayakwazi ukusebenzisa ithuba le Iintengiso zikaGoogle ezinokubakhonjengoko ezi ziintengiso ezinokuthi zenziwe ngokwezifiso ukuze ziboniswe kwiqela elithile labantu. Phakathi kweendlela zokwahlulahlula ngamathuba okukwazi ukukhetha ubudala, isini, umdla, indawo okanye umvuzo wezoqoqosho.
• Ukusebenza ngokugqwesileyoLe fomati yentengiso inikezela ngeziphumo ezilungileyo njengomthetho ngokubanzi. Kuyenzeka ukuba ubancede nezinye izinto ezikhoyo ezinjengeebhanile zokukhuthaza iinkonzo kunye namanqaku.

Uyenza njani intengiso yeBumper

Amanyathelo ekufuneka uwalandele Yenza iiNtengiso zeBumper Zizo zilandelayo:

1. Okokuqala kufuneka Sayina ungene kwiakhawunti yakho yeNtengiso zikaGoogle oyisebenzisa rhoqo kwimikhankaso yakho yentengiso.
2. Emva koko kuya kufuneka uye Campañas kwimenyu yephepha, ngokunqakraza kwiqhosha + emva koko ukhethe Iphulo elitsha.
3. Inyathelo elilandelayo kukukhetha ulwazi lophawu kunye nokufikelela ekujolise kuko kwaye ukhethe imo yomkhankaso wevidiyo.
4. Emva koko kufuneka ukhethe Bumper kwaye ukhethe igama ofuna ukulinika iphulo elitsha.
5. Isinyathelo esilandelayo kukuba setha uhlahlo-lwabiwo mali. Kuya kufuneka ukhethe uthungelwano apho ufuna ukuzibonisa khona, iindawo ofuna ukugxila kuzo kunye nolwimi lwabathengi abanokubakho, kunye nolona seto lubalaseleyo kunye noluphambili onokuluseka.
6. Emva koko unokuthiya igama leqela lentengiso kwaye ufake ibhidi ekujoliswe kuyo ye-CPM.
7. Emva kwexesha kuya kufuneka uye Yenza intengiso yevidiyo yakho, apho kuya kufuneka ufake i-URL yevidiyo yakho ye-YouTube kwaye kuya kufuneka ulandele amanyathelo aya kuvela ukwenza intengiso. Ubude bevidiyo bufanele ukuba ubuninzi bemizuzwana engama-6.
8. Emva kwexesha kuya kufuneka uye Ifomathi yentengiso yevidiyo, apho kuya kufuneka ukhethe ukhetho Zorhwebo kwaye ubeke idilesi yevidiyo, kunye ne-URL ebonakalayo kunye nezinye iindlela ezikhoyo malunga nedilesi yewebhu.
9. Kwinyathelo elilandelayo uza kuba nakho ukukhetha ukuba ufuna ukuvelisa ngokuzenzekelayo ibhanile yevidiyo okanye ukulayisha umfanekiso. Olona khetho lucetyisiweyo kukusebenzisa ukhetho lokuqala kwezo zibonisiweyo.
10. Okokugqibela kuya kufuneka ubeke igama lentengiso kwaye ugqibezele emva kokucofa Gcina uqhubeke.

Ngale ndlela, uya kuba nakho ukwenza umxholo wentengiso onomdla ngakumbi kubasebenzisi, uwenze ube nempembelelo ebonakalayo ebonakalayo kwaye kunokwenzeka ngakumbi ukuba ube nakho ukuvelisa ukuthengisa okanye ukuguqula imveliso okanye inkonzo.