Ukusukela oko yaziswa kwiminyaka emininzi eyadlulayo, i Iphepha likaGoogle Ibisoloko iyeyona miba ihlalutyiweyo kakhulu kwihlabathi le-SEO yokumiswa kwewebhu, okwangoku isalathiso esingaboniswa kuGoogle okanye kwenye indawo, kodwa. iyaqhubeka nokusebenza ngaphakathi kwinjini yokukhangela. Ngesi sizathu siza kuchaza ukuba isebenza njani kwaye zeziphi ezinye iindlela ezikhoyo kuyo.
Zonke izinto ze-SEO zibaluleke kakhulu xa kuziwa ekubekeni i-URL kwii-SERPs zikaGoogle, kubandakanya nePageRank uqobo, ngenxa yoko indawo ephezulu yewebhu ibonakala kwiziphumo zokukhangela, kuya kubakho amathuba okuba umntu okhangela umxholo othile, ngenisa iwebhusayithi yakho hayi ezinye. Kungenxa yoko le nto kubaluleke kakhulu ukuba "silwe" ukuze sibe kwizikhundla zokuqala zeziphumo zophando kwaye ukuba inokuba yindawo yokuqala, ngcono.
Ukubala iPageRank kwaye yenzelwe ntoni
Ukubala Iphepha lephepha wephepha lewebhu ekufuneka ulikhumbule ukuba ikhonkco ngalinye linjengevoti yokuzithemba kwiphepha, ukuze amakhonkco angakumbi abekhona kwiwebhu yakho, kokukhona kuya kuba ngcono kwiPageRank. Nangona kunjalo, ayonelanga yile, kuba kungenjalo iya kuba kukuqokelela nje izigidi zamakhonkco.
Ke ngoko, uGoogle unamanye amanqaku awaxabisileyo, anje ngala:
- Igunya ledomain apho olu nxibelelwano luvela khona.
- Ukuhambelana komxholo welo khonkco kunye nokuba indawo yekhonkco yewebhusayithi inento yokwenza newebhusayithi yakho okanye hayi.
- El iteksi yombhalo, Owona mbhalo ngqo ekunxibelelaniswa kuwo.
- Indawo yekhonkco kwiphepha.
Yazi i Iphepha lephepha okanye igunya lephepha ikakhulu linceda ukwenza ifayile ye- Isicwangciso esihle se-SEO esikwiphephakunye noyilo lobume beekhonkco zangaphakathi ezisebenza kunikezelo olungcono lwegunya elifunyenwe kunxibelelwano lwangaphandle.
Kubalulekile ukuba uthathele ingqalelo le miba ilandelayo malunga Iphepha lephepha:
- I-PageRank ixhomekeke kwinani lamakhonkco angenayo.
- Zonke izixhumanisi zibalulekile kwaye zixabisiwe, nokuba zangaphakathi okanye zangaphandle.
- Ngamanye amaxesha iphepha langaphakathi linokuba nePageRank ephezulu kunedomain ephambili.
- Okukhona iPageRank iphepha elinxibelelana nawe liye labangcono.
- Amaphepha angaphakathi ahlala enekhonkco kweyona iphambili, ebangela ukuba inxenye yePageRank efunyenweyo ibuyiselwe kwisizinda.
- Umgangatho wamakhonkco uthathelwa ingqalelo, kucetyiswa ngakumbi ukuba ube ne-PageRank ephezulu kune ezine ezinezantsi.
- Zonke ii-URLs ezinesalathiso zinePageRank yazo.
- Inqanaba lephepha lisebenza ngendlela yokuba kuya kusiba nzima ukuyonyusa.
- Amakhonkco aphuma kumaphepha angakhange afakwe kwisalathiso okanye kuwohlwaywa awabalisi.
- Ukuba nePageRank ephezulu akuthethi ukuba unendawo entle kodwa iyanceda.
Enye indlela eya kwiGoogle PageRank
Kwimarike kukho iimetrikhi ezahlukeneyo ezinokusetyenziswa endaweni yePageRank ukwazi eli candelo le-SEO, ezimbini zezona zaziwayo moz y Mkhulu. Zombini ezi nkampani zikhethekileyo kwicandelo lokuma kwiwebhu kwaye zinenani elikhulu leeerobhothi zazo, ezihlalutya inani elikhulu lezinto ezizigidi zamaphepha ukumisela uvavanyo kunye nenqanaba, enkosi apho ukwazi igunya elinewebhu iphepha.
Ngayiphi na imeko, kuya kufuneka uyazi ukuba ezi metric azithembeki nge-100%, nangona ziya kukunika umbono olungileyo wokuba ungasebenza njani ekubekweni kwewebhu, nangona baya kukunika umbono wokuma apho uyithenga kunye ukhuphiswano.
Kubaluleke kakhulu ukuba kuthathelwe ingqalelo yonke le micimbi xa usenza isicwangciso sokubeka indawo kwiphepha lewebhu, apho kufuneka kuthathelwe ingqalelo izinto ezahlukeneyo ekufuneka zixatyisiwe ukuze kuphuculwe igunya lephepha lewebhu, ukufezekisa oko kwizikhundla ezingcono ukuze iindwendwe ezintsha zikwazi ukufikelela kwiwebhu kwaye ke ziphucule iziphumo.
Nangona abantu abaninzi kudala bethetha ukuba I-PageRank ifile, inyani kukuba iseyinto yokuvavanya kwi-SEO, ke iyaqhubeka nefuthe ekubekeni indawo, ngaphandle kwento yokuba uGoogle uthathe isigqibo sokungaluniki olu lwazi ngezizathu ezahlukeneyo.
Ngayiphi na imeko, ukuze ukhulise iwebhusayithi, kubalulekile ukuba wazi ukuba ayonelanga ukufezekisa amakhonkco, kodwa kufuneka oku kube kumgangatho olungileyo ukuze bazise izibonelelo kwigunya lewebhusayithi yakho. Ke ngoko kuyacetyiswa thintela iifama zonxibelelwano okanye ezo zonxibelelwano zivela kumaphepha ewebhu apho umxholo ungalunganga kwaye awuloncedo kakhulu kwiphepha lakho lewebhu.