Uyenza njani ilogo egqibeleleyo yebhrendi yakho
Ukuba usungula uhlobo lwakho olutsha kwaye ufuna entsha logo usenokungazi nokuba uqale ngaphi. A logo Kukumelwa komzobo apho imveliso okanye inkampani ichongiwe, kunye nalo naluphi na olunye uhlobo lweziko, nokuba luluntu okanye lwabucala. Akunjalo nje umfanekiso onobumba okanye iisimboli ezibonisa umbhali wemveliso okanye inkonzo, i isazisi seprojekthi okanye inkampani, ngoko ke kufuneka uthathele ingqalelo iingqwalasela ezahlukeneyo ukuze ibe yi logo eyimpumelelo ngokwenene. Nangona unokucinga ukuba ayisiyonto ibaluleke kakhulu kwi-brand, inyani yeyokuba uphawu oluhle lunokwenza umahluko phakathi kokuphumelela okanye ukuwela ekuphumeleleni, ngakumbi kuba yenye yamacandelo abonakalayo enkampani kwaye apho abathengi baya kukuchonga. Enyanisweni, kunye negama lokurhweba, zizinto ezimbini apho umxhasi uya kuhlala ephethe intloko yakhe. Kubaluleke kakhulu ukunikela ingqalelo xa udala ilogo, kuba kunokwenzeka ukuba iya kuhamba nawe kubo bonke ubomi benkampani, nangona unokuhlala uyiguqula. Nangona kunjalo, kwimeko apho uthatha isigqibo sokuyihlaziya, into eqhelekileyo kukugcina isiseko esifanayo ukuze ungaphulukani neyakho. isazisi. Ngaphambi kokuchaza uyenza njani ilogo efanelekileyo yeshishini lakhoKubalulekile ukuba uyazi ukuba ilogo yenkampani kufuneka ifundeke, inokwenzakala, iphinde iveliswe kwakhona, yahlukaniswe, ikhunjulwe, ebangela ifuthe kwaye inokuthi iguqulelwe kwiinkxaso ezahlukeneyo nakwimithombo yeendaba.
Uyenza njani i-logo efanelekileyo yenyani yakho yenyathelo ngenyathelo
Ukuba ufuna ukwazi uyenza njani ilogo efanelekileyo yenyathelo lakho lophawu ngenyathelo Kubalulekile ukuba uthathele ingqalelo uthotho lwamanyathelo kunye nokuqwalaselwa esiza kukunika apha ngezantsi, ekufuneka uyilandele ukuba unomdla wokwenene wokudala i-logo ephumeleleyo.
Ukusetyenziswa kwelogo
Okokuqala, kufuneka ucace malunga necandelo apho uphawu lwakho lukhona kwaye wazi ukuba ngubani, usenza uluhlu lwazo zonke ezixhasayo ofuna ukuba ilogo ibonakale kuzo, nokuba zingamakhasi ewebhu, iinethiwekhi zentlalo, iintengiso, inkxaso kwi ilaphu okanye iphepha, amakhadi oshishino… Ngale ndlela uya kuba nakho ukwazi ubungakanani bokunatyiswa kwelogo yakho.
Ukuqokelelwa kwezimvo kunye nesimboli
Okulandelayo kuya kufuneka ujonge ukuqokelela izimvo, apho ungaya khona kwiinkampani ezikhuphisanayo, zombini ngokuthe ngqo kunye nokungathanga ngqo. Ayikokuzikopa okanye ukuba uzithintele ekutshintsheni imibala okanye i-typography, kodwa unokuthatha imibono ukwenza ilogo yakho. Sikucebisa ukuba ufikelele kumaqonga anje Twilley, iiplatifti zoyilo lwasimahla, iiwebhusayithi ezivelisa iilogo, njl. Nje ukuba oku kwenziwe, lixesha lokuba kufuneka khetha isimboli ngokwegama lakho. Ukwenza oku, kufuneka usoloko ubheja ngokuhambelana nokulula, ukuqala kwisiseko sokuba kuyilo "kuncinci kuninzi". Ngale ndlela, uphawu lunokuba nonobumba omnye okanye i icon enye, kodwa nokuba yintoni na, kufuneka ikwazi ukuhambisa amaxabiso enkampani yakho. Kulo mba, i umbala.
Imizobo kwiphepha nakwidijithali
Okokuqala, ngaphambi kokuqala ngoyilo lokugqibela lwe logo yakho, kuyacetyiswa ukuba uhlale phantsi kwikhompyuter kwaye, ngelixa ujonge imizekelo kunye nenkuthazo, yenza iziketshi ephepheni ukuba ilogo yakho yokugqibela inokuba yintoni. Ukwenza oku, sebenzisa amanqaku okanye iipensile ezinemibala ukubona ukuba zikhangeleka njani kunye nentsingiselo enokuthi yenziwe ilogo nganye. Qaphela oko umbala ngamnye uhambisa intsingiselo eyahlukileyo. Yenza uphando lwakho ngaphambi kokuba ukhethe enye ukuze ubone ukuba ifanelekile kwishishini lakho. Xa udale imizobo yakho ephepheni, ukuba unolwazi olusisiseko kuyilo lwegraphic, kusenokwenzeka ukuba awuzukuba neengxaki xa uhambisa isiketshi kwilizwe ledijithali ngeenkqubo ezinjengeAdoble Illustrator, Photoshop, Corel Draw…. Ukuba awunalo ulwazi lwayo, unokuhlala uphendukela kumntu omaziyo okanye oqeqeshiweyo. Ungafumana kwakhona simahla iijenreyitha zelogo ezikwi-intanethi kunye nezinye zokuhlawula, kodwa ngokusengqiqweni iinketho zokwenza ngokwezifiso ziya kuba sezantsi kunezo onokuzifumana ngeenkonzo zobungcali, oza kuba nakho ukwenza umfanekiso olungiselelwe wena.
Ubuchwephesha kunye nombala
Xa usenza i-logo kubalulekile ukuba ujonge ifonti ngokwe logo, ukuqala kwisiseko sokuba kufuneka kube lula ukufunda kwaye uqaphele xa ukhetha imihlobiso kunye neenkcukacha zeeleta, kunye nesithuba phakathi kwabo kunye nayiphi na enye into enokuchaphazela ukufaneleka kwabo. Xa ukhethe ifonti oyifunayo, kufuneka uzame ukusebenzisa iigridi ukuqinisekisa ukuba uyilo lulungelelaniswe kakuhle. Kwelinye icala, kuya kufuneka khetha owona mbala ufanelekileyo. Ukwenza oku, jonga, njengoko besesitshilo ngaphambili, kwifayile ye- umbala weengqondo. Yenza uphando lwakho ukubona ukuba umbala ngamnye uhambisa ntoni kwaye uyifaka njani kwi logo yakho enokukunceda.
Izimvo kunye noyilo lokugqibela
Ukuqukumbela, kucetyiswa ukuba ngaphambi kokuba ugqibezele uyilo lwelogo yakho uthathe uxanduva lokuyibonisa abahlobo okanye usapho lwakho ukuze bakunike uluvo lwabo, kukhethwa ukuba bayenze kwiinkxaso oceba ukuyifaka kuzo. Ngale ndlela uya kuba nakho ukwazi imiba onokuthi uyiphucule. Ekugqibeleni kuya kufuneka uphonononge uyilo lwakho kwaye ulunike uchuku lokugqibela. Ngale ndlela uya kukwazi ukwenza uphawu oluyimpumelelo kwishishini lakho, ngokulandela amanqaku athile aphambili kuyo nayiphi na into enxulumene nesazisi kunye nomfanekiso weshishini. Kubalulekile ukuthathela ingqalelo nganye kwezi ngqwalasela ekuzameni ukuzuza impumelelo.