Impumelelo enkulu yeTikTok, inethiwekhi yentlalontle yeevidiyo ezincinci, ifumene ukuthandwa kakhulu kule minyaka imbalwa idlulileyo, ngakumbi ngenxa yokuvalelwa kwe-coronavirus, xa iyeyona nto isetyenziswa kakhulu ngabantu abaninzi ukuzonwabisa kunye nokuchitha ixesha elimnandi. xa kwakungekho nto ininzi yokwenza ngaphandle kokushiya ikhaya.
Ukukhula okukhulu kweqonga ixesha elide lenze i-Facebook yagqiba ekubeni ijongane nayo kwaye ngenxa yoko ithathe isigqibo sokujika kwi-Instagram, apho umsebenzi omtsha ubizwa ngokuba yi-Instagram. IiReels ze-Instagram.
IiReels ze-Instagram sisixhobo esiza kongeza kuluhlu lwezinto ezinokwenzeka esele zisinikwa liqonga lezentlalo, into ebonisa ukufana okuninzi neTikTok, ethemba kuyo ukwenza ukhuphiswano olukhulu lusebenzise ithuba lokutsala i-Instagram kunye nokwenza ezinye iindlela ezikhoyo zifumaneke iqonga lokucinga.
Ukhuphiswano olukhulu lweTikTok
Okwangoku akunakwenzeka ukuba uyazi ukuba iya kuba nakho na ukumisa ukukhula kweTikTok, nangona kufuneka ithathelwe ingqalelo ukuba IiReels ze-Instagram Inazo zonke izithako zokuba yimbangi enkulu kuyo, kuba inethiwekhi yayo yentlalontle njengenkxaso endaweni yokuzimela kuthetha ukuba inesiseko somsebenzisi sezigidi zabantu abazimiseleyo ukwenza iividiyo zabo ezimfutshane.
Nangona kuya kufuneka silinde ukuba iphehlelelwe ngokuqinisekileyo, ukuvuza kubonisile oko IiReels ze-Instagram Iya kudityaniswa kwicandelo lamaBali e-Instagram. Ngesi sixhobo sitsha kuya kwenzeka ukurekhoda iividiyo zemizuzwana eyi-15, enokongezwa kunye ukufumana iividiyo ezinde, into esele inokwenzeka kumabali abo, kodwa ngaphandle kokuba kunokwenzeka ukuba kwimeko yeReels khangela akukho kunqunyulwa phakathi kwabo.
Ukongeza, i-Instagram Reels iya kuba nezinye iindlela zokuhlela ezisisiseko, ezibandakanya ukubanakho ukongeza umculo kwindalo okanye ukukhawulezisa ividiyo, phakathi kwabanye. Isiseko esikhulu semixholo yorhwebo i-Instagram enombulelo ngokudityaniswa kwayo neSpotify yenza ukuba sikwazi ukonwabela inani elikhulu lokukhetha.
Kwelinye icala, amathuba anokuboniswa xa usabelana ngeevidiyo awatyhilekanga, nto leyo eya kuba sisitshixo ekuphumeleleni kwesixhobo, kuba uninzi lokukhula okwenziwe yiTikTok kungenxa yokuba kungenzeka ukwazi ukwabelana ngeevidiyo ezenziwe ngamaqonga ahlukeneyo. Ngapha koko, ibisisiseko njengesicwangciso sokukwazi ukwenza iividiyo eziye zaba yintsholongwane, ngaloo ndlela zizazisa kwaye zifezekisa ukukhula okubonakalayo kule minyaka idlulileyo.
IiReels ze-Instagram Sele iqalile ukuvavanywa kwabanye abasebenzisi eJamani, eFrance naseBrazil, ngeenjongo zokukhangela naziphi na izinto ezibuthathaka nokuziphucula ngaphambi kokuba isixhobo sifumaneke kwizigidi zabasebenzisi be-Instagram kwihlabathi liphela.
Ngale ndlela, i-Instagram izakuzama ukujongana nomnye wabakhuphiswano bayo abaphambili kwinqanaba lehlabathi, kubo bonke abaphulaphuli kwaye, ngakumbi, phakathi kwabaphulaphuli abancinci, apho abantu abaninzi bebhejela olu hlobo lomxholo ukuze bazonwabise kwaye babe ixesha elihle wedwa okanye nabahlobo.
I-Snapchat kunye noMdiliya, okunye "ukukhuthazwa" kwe-Instagram
Instagram iya kuxelisa ezinye izicelo ngale ndlela kwakhona. Kwezinye izinto uyenzile kwaye iziphumo ziye zaphumelela. Kwindawo yokuqala, wayenza ngokukopisha umdiliya olahlekileyo, xa wagqiba ekubeni aphumeze iividiyo ezimfutshane njengopapasho lwabasebenzisi, kuba ekuqaleni kwayo, i-Instagram ivumeleke kuphela ukupapasha iifoto.
Nangona kunjalo, elona tyala lidumileyo yayilelo khuphela kwi-snapchat. Isicelo sokuthumela imiyalezo siphumelele ngokukhula okukhulu ngenxa yomsebenzi owawuvumela ukwabiwa kweevidiyo ezimfutshane zethutyana, ezenza i-Instagram, ngenxa yempumelelo yayo, yathatha isigqibo sokumilisela i-Instagram Stories, Ebangele ukuba izigidi zabasebenzisi bakaSnapchat bayishiye le sicelo ukufikelela kwi-Instagram.
Kuzo zombini iimeko, i-Instagram iqinisekisile ukuba inesiseko esikhulu somsebenzisi ukuzama ukubetha ukhuphiswano lwayo. Amabali e-Instagram ke ayenabaphulaphuli abaninzi kakhulu kune-Snapchat.
Ngapha koko, amabali yeyona nto isetyenziswa kakhulu namhlanje ngabasebenzisi be-Instagram, apho bathatha ithuba lokupapasha zonke iintlobo zomxholo ngokukhawuleza nangokufanelekileyo kwaye ngaphandle kokuhlala kwinethiwekhi yoluntu ngaphezulu kweeyure ezingama-24, okanye ubuncinci bavele kwiphepha langaphambili kuba zinokulungiswa kodwa ziya kufumaneka kuphela ukuba undwendwela iprofayile yaloo mntu uthathe isigqibo sokuzilungisa.
Kuya kuba yimfuneko ukubona ukuba kule meko iyakwazi ukuphinda impumelelo, kodwa ikopa iTikTok. Nangona kunjalo, kufuneka ukuba ithathelwe ingqalelo ukuba ezinye iiprojekthi azenzekanga njengoko bekulindelwe kuFacebook, njengokumiliselwa kwe-Instagram TV (IGTV), isixhobo sevidiyo esenzelwe ukukhawulelana neYouTube.
Nangona kunjalo, isiphumo besingeyiyo into ebelindelekile kwaye nangona isekhona, ababaninzi abasebenzisi abasebenzisa le nkonzo, ekusafuneka isetyenziswe kwaye iseyinto elungileyo yokwenza umxholo. Nangona kunjalo, ukusetyenziswa kwayo kungaphantsi kakhulu kokulindelwe yinkampani yaseMelika, esebenzayo ukuyinika ukubaluleka kokuzama ukukhuthaza abasebenzisi ukuba bayisebenzise.
Okwangoku asinakukhetha ngaphandle kokulinda IiReels ze-Instagram iyafumaneka kubo bonke abasebenzisi be-Instagram kwihlabathi liphela, into ethi, njengalo lonke useto, inokuthi ifikelele ngokuthe chu kubasebenzisi. Inokuba ngumbandela weeveki ezimbalwa ngaphambi kokuba imbangi yeTikTok ifumaneke kule nethiwekhi.
I-priori, inikwe inani elikhulu labasebenzisi abasebenzisa i-Instagram yonke imihla, ngekhe kumangalise ukuba iphumelela kakhulu kubaphulaphuli.