Kungenzeka kakhulu ukuthi uma uqala emhlabeni wezokumaketha nokukhangisa kwi-intanethi uyazi I-Google Adwords, okumele kubaluleke kakhulu ngaphakathi kwecebo lakho lapho wenza imikhankaso eku-inthanethi ngendlela ephumelelayo. Kodwa-ke, leli akulona kuphela ithuluzi lolu hlobo olukhona futhi yize abantu abaningi bezikhawulela ekusebenziseni izikhangiso ze-Google, iqiniso ukuthi ungakwazi hlola ezinye iziteshi futhi ngaleyo ndlela uhlukanise imikhankaso yakho yokumaketha.
Unalokhu engqondweni, ngezansi sizokhuluma ngezinye izindlela ezahlukahlukene ongazithola Izikhangiso ze-Google njengamanje nokuthi ungayisebenzisa emikhankasweni yakho yokumaketha.
Ukubaluleka kokutshala imali ekukhangisweni kwe-inthanethi
Iningi lamabhizinisi nezinkampani ezinokubonakala kwi-Intanethi ziyafeza imikhankaso yokukhangisa ekhokhelwa online, kakade ngokusebenzisa amanethiwekhi omphakathi, i-Google noma amanye amapulatifomu.
Uma ukhuluma ngokumiswa kwewebhusayithi, umuntu ucabanga njalo SEO, kodwa iqiniso ukuthi yize lesi sici sibalulekile, kubalulekile futhi ukubhenela ekukhangiseni okukhokhelwayo. Lokhu kungenxa yokuthi kunomncintiswano onjalo kwi-Intanethi okuthi, noma ngabe umkhiqizo wandisa okuqukethwe kwawo newebhusayithi yawo, futhi unesu elihle kuzo zonke izici, kunzima kakhulu ukugqama futhi uthole ukubonakala okukhulu.
Ngalesi sizathu, izinkampani eziningi ngokwengeziwe zifuna imiphumela engcono ngokubheja ku- ukutshala izimali. Iningi labo libheja ngokuboniswa namavidiyo, utshalomali oluqhubeka lukhula unyaka nonyaka. Ngaphezu kwalokho, kufanele kuqashelwe ukuthi ividiyo yifomethi eye yabona ukukhula okukhulu kakhulu eminyakeni yakamuva. Lokhu kungenxa yokuthi, ikakhulukazi kumanethiwekhi omphakathi, okuqukethwe okuqukethwe okusetshenziswa kakhulu ngabasebenzisi, ngakho-ke, yilowo odala okuqukethwe okuningi.
Izindlela eziyinhloko zezikhangiso zeGoogle
Indawo yokuhlala ku ukukhangisa ku-inthanethi Kubalulekile ukukwazi ukuncintisana futhi ubonakale kahle kwi-intanethi, wazi ukuthi isu lesikhangiso elihle lingaba ukhiye ukuze ukwazi ukunqoba umncintiswano.
Manje sizokhuluma ngezinye izindlela ezahlukahlukene ongazisebenzisa Izikhangiso ze-Google:
Ezinye izinjini ngaphandle kweGoogle
-Google Ngaphandle kokungabaza, iyinjini yokusesha esetshenziswa kakhulu emhlabeni wonke, kepha njengoba wazi kahle, kukhona abanye, njenge I-Bing noma i-Yahoo. Isizathu sokuqala sokubheka kubo ngezikhangiso ezikhokhelwayo ukuthi bona amagama angukhiye azoba nomncintiswano omncane, ngaphezu kwalokho lokhu kuzokwenza izindleko zokukhangisa ziphansi.
Njengoba kunabakhangisi abambalwa, kunamabhidi ambalwa alawo magama okusesha afaneleka kakhulu, okusemqoka, ngaphezu kwakho konke, ezinkampanini ezinesizotha ezifuna ukuheha amakhasimende amasha.
Ngakho-ke, ungakhangisa, ngokwesibonelo, ku- Bing, okuyinto ngaphezu kokukhombisa imiphumela kunjini yayo yokusesha, futhi iyenza ivela kuYahoo njengoba bobabili bengabakwaYahoo Bing Network.
Ukukhangiswa kwe-Amazon
Uma ufuna ukukhangisa kwedijithali ukuthola ukuthengisa okusha, kubalulekile ukuthi uhlale ukukhumbula Amazon, i-marketplate ekwazi ukuzibeka phakathi kwezinketho eziyinhloko uma kukhulunywa ngokukhuluma ngamapulatifomu wokukhangisa emhlabeni wonke.
Inikeza izinketho eziningi ngendlela yezinsizakusebenza zezitolo ze-e-commerce, ngaphezu kokukusiza ekutholeni ukuthi imikhiqizo yakho ikleliswe phezulu uma kukhulunywa ngokuvela kwimiphumela yosesho.
Khumbula ukuthi abantu abangaphezu kwama-60% baya e-Amazon ukuyoqhathanisa imikhiqizo, noma bengathengi kusuka ku-e-commerce giant futhi bakwenza kwenye indawo. Indawo yokuhlala ku Ukukhangiswa kwe-Amazon Kuyindlela okufanele uyicabangele uma ufuna ukuthuthukisa ukubonakala kwebhizinisi lakho kanye nomgwaqo omkhulu, ngaphezu kokuthola izinsizakalo ezahlukahlukene zokumaketha nezokukhangisa ezivela e-Amazon.
Ukukhangisa kwezokuxhumana
Enye yezindlela eziyinhloko zokukhangisa kuzikhangiso zeGoogle ngokungangabazeki i- izikhangiso zokuxhumana nabantu. Lezi okwamanje zisetshenziswa kabanzi yizinkampani, ngoba zinikeza ithuba lokufinyelela izethameli zabantu ezibanzi futhi ezihlukanisiwe, ngezindleko eziphansi nangamathuba amakhulu okuphumelela.
Yize iningi lempumelelo kumasu wokumaketha livela kokuqukethwe, ngenxa yentuthuko ezisekelweni, lawa manethiwekhi omphakathi enze ukuthi kube lula ukwenza izikhangiso ezikhokhelwayo zibe inketho enhle.
Ukukhangisa okukhokhelwe ezinkundleni zokuxhumana kunemikhawulo ethile, kepha iqiniso ukuthi kunjalo kusebenza kakhulu futhi akufanele uyitshalele imali enkulu.
Ngalo mqondo, uma ungakazami ukukhangisa kulolu hlobo lweplatifomu, okunye kokunconywa kakhulu Izikhangiso ze-Facebook, izikhangiso ze-Instagram nezikhangiso ze-Twitter, ezihambisana nokuxhumana okuyinhloko emakethe. Kodwa-ke, futhi kuyindlela enhle ukubonisana namanye amapulatifomu afana neTikTok, lapho kungenzeka khona ukukhangisa futhi inenani elikhulu labasebenzisi abasebenzayo.
Lezi zinketho ezintathu yizindlela ezizezinye ongazithola emakethe ngokuqhathaniswa nazo Izikhangiso ze-Google, ngakho-ke kunconywa ukuthi ubacabangele. Ngale ndlela, uzokwazi ukujabulela izinketho ezahlukahlukene onganweba ngazo amathuba okuphumelela.
Iphuzu elilodwa okufanele ulikhumbule ukuthi kunconywa ukuthi ungagxili kokukodwa kukho, kepha kungcono ukuthi uzame ukusebenzisa okuhle kwabanye babo ukuze usebenzise zonke izinzuzo zabo bese uzama ukufinyelela inani elikhulu labantu okungenzeka nokuthi, ngaphezu kwalokho, kunjalo amakhasimende anakho lokho kungagcina kuholele ekuthengeni noma ekuguqulweni, okuyinjongo okumele uyilandele.
Ngale ndlela, sinethemba lokuthi lezi zinhlobo zamapulatifomu zizokusiza futhi wazi lapho ungabheka khona izinketho ezintsha ukuthola imiphumela emihle kakhulu kumikhankaso yakho yokukhangisa, futhi ngaphezu kwakho konke, ukuthi uyazi ukuthi akudingeki uzikhawulele wena kuphela Izikhangiso ze-Google.