La ukukhangisa kwethelevishini isishintshe imodeli yayo ezikhathini zamuva, yaba yizinkundla ezifana ne Netflix eziba yindawo encanyelwayo yabakhangisi, ikakhulukazi ngoba abantu abaningi ngokwengeziwe baphendukela kulezi zinsizakalo zokusakaza ukuze bakwazi ukujabulela okuqukethwe kwabo okuthandayo noma nini nanoma kuphi lapho befuna khona.
Ukuqonda kangcono ukuthi ukukhangisa ku-Netflix Kubalulekile ukuthi ubheke ukuthi ipulatifomu isebenza kanjani, uma ungazi. INetflix iyisiteji sokukhokhwa kokuqukethwe okusakazwayo esinekhathalogi ebanzi yemikhiqizo yokubukwayo engenakho ukukhangisa, engaholela ekucabangeni ukuthi akunakwenzeka ukukhangisa, kepha isebenzisa uhlobo lokukhangisa oluyi ukubekwa komkhiqizo.
Ngiyabonga ukubekwa komkhiqizo, lezi ziba yingxenye eyodwa yokwelashwa, zivumela umbukeli ukuthi aphendule ngendlela enhle noma ehluke kakhulu uma eqinisekisa ukuthi lokhu kukhangisa akuthinti kanjani ulwazi lwabo, ukugwema ukucasulwa okuvame ukuhlobene nezikhangiso zakudala zethelevishini noma i-cinema ejwayelekile .
Kodwa-ke, yize kungukukhangisa okungaqondakali futhi okungaqondakali, ukubekwa kwemikhiqizo kuNetflix kuyimakethe edinga ukutshalwa kwemali ngokukhululekile, ngoba iyimakethe ehambisa izindodla zemali. Cishe kulo lonke uchungechunge lweNetflix, imikhiqizo evela esibukweni njengengxenye yesakhiwo nabalingiswa abahlangana nabo, iyenzeka inkokhelo edlule yomkhiqizo onentshisekelo.
Ngale ndlela, uma ubona ukuthi i-smartphone evela kumkhiqizo ivela kolunye uchungechunge lwayo lokukhiqiza, qiniseka ukuthi lowo mkhiqizo awuzange uze nanoma yini eshibhile ukuvela lapho. Eqinisweni, izifundo ezahlukahlukene ziqinisekisa ukuthi izibalo ngokubukeka ngakunye zingahamba phakathi kwama-dollar ayizi-50.000 500.000 kanye nama-XNUMX.
Ngokunjalo, kufanele kukhunjulwe ukuthi kunesimo esenza ukuthi isikhangiso sibize kakhulu nokuthi lokho kunochungechunge oluthile lapho ukubekwa komkhiqizo kungelula kangako ukukusebenzisa, njengalapho kusethwe khona amashumi eminyaka noma amakhulu eminyaka ngemuva, lapho intengo inyuka kakhulu.
Izinhlobo ezine zokubekwa komkhiqizo kuNetflix
Ngokuphathelene nochungechunge lweNetflix, kungenzeka ukuhlukanisa phakathi izinhlobo ezine zokubekwa komkhiqizo, okulandelayo:
- Ukubekwa ngamazwi: Kulezi zimo, abadlali abakhohlisi noma bahlanganyele nento abayinyusayo, kepha bamane babhekise kumkhiqizo okukhulunywa ngawo.
- Ukubekwa kokungenzi lutho: Lokhu kuvame kakhulu futhi uyabona ukuthi umkhiqizo uyingxenye yesethi futhi uvela kanjani ngemuva ochungechungeni, kepha abadlali abawubhekisi kuwo ngokuwuqamba, futhi abawusebenzisi.
- Isayithi elisebenzayo: Kulezi zimo, isikhangiso somkhiqizo sinendima enkulu ochungechungeni, izinhlamvu zisisebenzisa ngqo, okunikeza ukubonakala okukhulu.
- Isayithi elingasebenzi kahle: Kulokhu, izinhlamvu zikhohlisa umkhiqizo, njengasendabeni yokubekwa okusebenzayo, kodwa futhi zenza ireferensi ecacile kuwo.
I-Netflix yayingeke ibe nokukhangisa
Kusuka kusevisi yeNetflix ngokwayo, kwaqinisekiswa ukuthi akusoze kwaziwa. Inyanga nenyanga le nkundla yokusakaza ifika ilayishwe okuqukethwe okusha, iningi lalo ngomkhiqizo wokuqala, lapho i- ukubekwa komkhiqizo ubeke amazwana, wehluka okuqukethwe phakathi kochungechunge, amafilimu namadokhumentari.
Kodwa-ke, umbuzo ovame kakhulu kubasebenzisi abaningi ukuthi ngabe iNetflix izokwazi ukugcina isigqi sayo samanje ngaphandle kokusebenzisa izikhangiso. Mayelana nalokhu, umsunguli kanye ne-CEO yenkampani, uReed Hastings, ukusho lokho INetflix ayisoze yaba nokukhangisa.
Engxoxweni, uHastings uqinisekise ukuthi impumelelo yenkampani yakhe ingenxa yefilosofi evame ukuzimela futhi efuna ukulawula okuncane kubasebenzi, ngasikhathi sinye abheka ukuthi ukwethula ukukhangisa kuNetflix kuzoba kubi:
“Akuwona neze umthetho. Kuyindaba yokwahlulela. Kuyinkolelo yokuthi singakwazi ukwakha ibhizinisi elingcono, ibhizinisi elibaluleke kakhulu ngaphandle kokukhangisa. Uyazi, ukukhangisa kubonakala kulula uze ungene kukho. Bese uyabona ukuthi kufanele uthathe leyo mali evela kwezinye izindawo ngoba ingqikithi yemakethe yokukhangisa ayikhuli… ”.
Ngale ndlela, I-Netflix inqume ukugxila ekuqaleni kwayo ekubhaliseni njengemodeli yebhizinisi, sishiya eceleni izinyathelo ezithathwe ngamanye amapulatifomu omncintiswano wawo. Eqinisweni, enkampanini impumelelo enkulu ilele kokunye ngoba okuqukethwe kuyo akunandawo yokukhangisa nokuthi labo abeza kuyo bangakujabulela okuqukethwe abakufunayo ngaphandle kokubhekana nezikhangiso ezicasulayo futhi bangalindi.
“Saphumela obala eminyakeni engama-20 edlule cishe ngedola elilodwa, kanti manje sesibiza [ngaphezu] kuka- $ 500. Ngakho-ke ngingasho isu lethu eligxile kokubhaliselwe lisebenze kahle impela. Kodwa empeleni yilokho esicabanga ukuthi yi-capitalism ehamba phambili, ngokungafani nefilosofi. "UHastings uthe ngakho.
INetflix imi kahle kakhulu emakethe yokusakaza futhi kufanele kukhunjulwe ukuthi ngaphambi kokusebenzisa ukukhangisa, uma kunesidingo, kuzoba lula kakhulu khuphula imali yokubhalisa labasebenzisi bayo. Eqinisweni, kubantu abaningi kungaba lusizo olukhulu ukukhokha imali ethe xaxa ngenyanga ngokubhaliselwe kwabo kunokuba ubhekane nezikhangiso ezithile eziphazamisa lapho bejabulela okuqukethwe abakuthandayo.
Ngale ndlela, okwamanje kubonakala sengathi ikusasa leNetflix liqinisekiswe kahle nokuthi, ukuze kuzuze abasebenzisi abasebenzisa ipulatifomu, ngeke kudingeke babekezelele izikhangiso.