Lapho umuntu efuna ukuthenga uhlobo oluthile lomkhiqizo ku-intanethi, imvamisa bafuna ukuqhathanisa kunetha bezama ukuthola imibono nezintengo ezingcono, kujwayelekile ukuthi abasebenzisi bathole lolu lwazi ku Ukuthenga kwe-Google, isinyathelo esingaba ukhiye ukuze umsebenzisi anqume ukuthi uyawuthenga noma cha.
Ukuthengwa kweGoogle, uma kwenzeka ungazi lutho ngepulatifomu, inenhloso yokunikeza ukubonakala okukhulu kubathengisi ngenjini yokusesha, ngaleyo ndlela kuqinisekiswe ukuthi abathengisi bangayikhangisa kuyo ngendlela ekhangayo nangokubonakala okukhulu. Ngalesi sizathu, kubalulekile ukuthi uma unenkampani yezentengiso, uyazi ungayakha kanjani imikhankaso yokukhangisa ku-Google Shopping, okuyinto esizokuchazela yona ngokulandelayo.
Okokuqala, kufanele wazi ukuthi i-Google Shopping isiza abasebenzisi abafuna umkhiqizo othile ukuthola intengo engcono kakhulu, ikhombisa ukuboniswa kwalowo mkhiqizo lapho umuntu ngamunye angaqhathanisa kalula ukunikezwa okuhlukile.
Kumthengisi, leli yithuba elihle lokuzuza ukubonakala okukhulu kwemikhiqizo yabo kunjini yokusesha eyaziwayo, ngaleyo ndlela kwandise amathuba okwandisa ukuthengisa, ikakhulukazi ngoba imikhiqizo izoboniswa izilaleli ezihlosiwe, ngoba bazoba ngabantu abanesifiso sokuthenga lowo mkhiqizo.
Uwakha kanjani umkhankaso we-Google Shopping
Khangisa ku- Ukuthenga kwe-Google Kungaba nezinzuzo ezinhle kakhulu kubhizinisi lakho kwi-intanethi, ikakhulukazi uma linenqwaba yokuseshwa endaweni yesikhulumi, futhi inqobo nje uma ikhasi lakho lomkhiqizo lilungiselelwe kahle ukufeza ukuthengisa. Ukhiye wokukwazi ukukhangisa kuwo ukuthi ukwazi ukunikela amanani wokuncintisana.
Uma uzimisele ukwakha umkhankaso, kufanele ulandele izinyathelo esizokunikeza zona ngezansi:
Dala i-akhawunti esikhungweni Somthengisi se-Google
Isinyathelo sokuqala ukusibhalisela Isikhungo se-Google Merchant, okuyithuluzi le-e-commerce le-Google Ads. Ngalokhu kuzofanele ufinyelele kusuka ku- LAPHA bese ugcwalisa ifomu mayelana nebhizinisi lakho enetheni. Futhi, uma ungenayo i-akhawunti yezikhangiso ze-Google, kuzofanele uyidale ngaphambili.
Ukugwema ukumiswa noma ukuvimba izinkinga ngepulatifomu, kufanele uqiniseke ukuthi izinqubo zokukhokha zisebenza kahle nokuthi unesitifiketi se-SSL sokuphepha kuwebhusayithi yakho.
Dala futhi ulayishe okuphakelayo komkhiqizo wakho esikhungweni Somthengisi
Ukuze ukwazi ukubeka imikhiqizo yakho oyithengisayo ku- Ukuthenga kwe-Google Kuzofanele dala okuphakelayo, okungukuthi, ifayela le-XML lapho yonke imikhiqizo onayo esitolo sakho esiku-inthanethi izovela khona.
Uma leli fayela selakhiwe kuzodingeka ulilayishe esikhungweni somthengisi, lokhu kungulwazi ipulatifomu elizolisebenzisa ukulikhombisa izivakashi. Imininingwane engaphezulu oyinikeza ngaleli fayela, ulwazi oluningi luzonikezwa umsebenzisi. Uma ufuna ukuqiniseka ukuthi isebenza kahle, ongaya kuyo Umthengisi we-Google bese uya emsebenzini Ukuxilongwa.
Ukwenza okuphakelayo komkhiqizo ungasebenzisa ispredishithi ngesandla noma inketho ethakazelisa ngokwengeziwe uma usebenzisa i-WooCommerce, okuwukusebenzisa i-plugin ukukwenzela yona.
Uma usuyidalile, vele ulandele lezi zinyathelo ukuze uzilayishe.
- Iya esigabeni Imikhiqizo bese uya ku Ukudla.
- Lapho kufanele ukhethe indawo futhi useshe okuphakelayo kwakho phakathi kwamafayela, unikeze igama kwifayela ozolilayisha.
- Uma usukhethiwe, kufanele uchofoze ku- Layisha futhi ungayilayisha endaweni yesikhulumi.
Xhuma i-akhawunti bese wenza umkhankaso
Ukwenze okungenhla kufanele xhuma i-akhawunti yakho yezikhangiso ze-Google ne-akhawunti yakho yomthengisi yakwa-Google, okuzo, kusuka kuleplatifomu yokugcina, kufanele uye esigabeni Ukuqinisekiswa, lapho kuzofanele ungeze khona i- I-ID yekhasimende lezikhangiso ze-Google.
Uma usukwenzile kuzofanele uye ku- Izikhangiso ze-Google, lapho ungakhetha khona esigabeni sohlobo lomkhankaso, inketho Shopping. Lapho kuzofanele ungeze eminye imininingwane efana negama lomkhankaso, izwe lokuthengisa (okufanele lifane nokuphakelwa komkhiqizo), i-CPC nokuthi ukhombisa isabelomali sansuku zonke ofuna ukusisebenzisa kukho.
Kufanele ukhumbule ukuthi uma ufisa, ungashintsha isabelomali kanye nomnikelo noma nini lapho uthanda, ukuze ukwazi ukukushintsha njengoba ukudinga futhi ufuna. Kufanele futhi ukhumbule ukuthi ukuma kwemikhiqizo yakho akubaluleki nje kuphela ibhidi, kodwa nezinye izici ezifana nesihloko, incazelo oyenzayo yemikhiqizo kanye nokuhlola amakhasimende akwenzile ngayo.
Futhi, kunezinketho ezahlukahlukene ze ukwenza ngokwezifiso komkhiqizo, engahlukaniswa ngezigaba noma ngezimpawu ezithile ezifana nomkhiqizo, ukuze ukwazi ukudala ukunikezwa okuhlukanisiwe ngokuya ngezinjongo. Iqembu ngalinye lesikhangiso lingaba namaqembu womkhiqizo angafika kuma-20.000, ngaphezu kokuba nenketho Isihlungi sempahla, lapho ungakhawulela khona imikhiqizo onentshisekelo yokuyishicilela emkhankasweni wakho ngokuya ngemfanelo oyikhethile. Ngaphezu kwalokho, unenketho yokukhetha imfanelo nenani lomkhiqizo onentshisekelo yokunezela emkhankasweni.
Ngale ndlela, uma ufisa, unethuba lokwenza imikhiqizo ofuna ukuyikhuthaza iqoqwe ngesizini, uhlobo lomkhiqizo, ukuthengiswa, umkhawulo wenzuzo ..., ngaleyo ndlela ukwazi ukubhida ngandlela thile. Ngale ndlela, uma unenzuzo ephezulu, ungakhuphula isabelomali sakho somkhankaso ukuzama ukuheha inani elikhulu labantu.
Ngakho uyazi ungayakha kanjani imikhankaso yokukhangisa ku-Google Shopping, okuthile okubalulekile kuwe ukuthi wazi ukuthi unalo yini uhlobo lwesitolo esiku-inthanethi. Ku-Crea Publicidad ONline siyaqhubeka sikulethela zonke izinhlobo zezifundo, imihlahlandlela namasu azokusiza ukuthi uzuze imiphumela emihle kuwo wonke amabhizinisi akho owathuthukisa ku-inthanethi, kokuxhumana nabantu nakwamanye amapulatifomu.