Izikhangiso ezihola phambili zeFacebook sezibe ngenye yezinjongo ezisetshenziswa kakhulu zokumaketha kumikhankaso yezikhangiso ze-Facebook. Lolu hlobo lomsebenzi lukuvumela ukuthi ukhiqize imikhondo ngqo ku-Facebook, ikuvumela ukuthi wakhe amafomu omdabu bese ugcine idatha yokuhola endaweni efanayo yomphakathi ongayilanda ngokuhamba kwesikhathi. Sizochaza ukwakheka kwayo ngqo nokuthi singakusebenzisa kanjani ekukhiqizeni okuholayo.
Izikhangiso Ezihola Phambili zeFacebook zingenye yezinhlobo ezisetshenziswa kakhulu zezinjongo zokukhangisa namuhla.
Kuze kube yiminyaka embalwa eyedlule, izinkampani ezazifuna ukuheha abathengi abangaba khona nge-Facebook zakwenza lokho ngesixhumanisi esiqondisa kabusha ekhasini lokungena, lapho abasebenzisi bangakhetha khona ukuthi bagcwalise ifomu lokuxhumana futhi banikeze imininingwane yabo ebhizinisini. Ngokufika kwezikhangiso ze-Facebook Lead, le nqubo yenziwe yaba lula ngoba idatha itholakala ku-Facebook uqobo. Ngamanye amagama, kuyithuluzi elivumela ukushintshaniswa kolwazi phakathi kwamakhasimende nemikhiqizo ngaphandle kokuya ekhasini lokungena ngemvume.
Ukusetshenziswa kwaleli thuluzi kungenza lula ukwenziwa kwamathuba okuthengisa ku-Facebook, ngoba izikhangiso ezikuFacebook Lead Ads zikhonjiswa ngefomu lokuxhumana lendabuko le-Facebook, ngakho-ke abasebenzisi akudingeki bashiye i-Facebook ukuthola imininingwane yenkampani noma yomkhiqizo. Futhi, hlela lezi zinhlobo zamafomu ukuze abasebenzisi bakwazi ukuthayipha okuncane ngangokunokwenzeka. Futhi okuqonde ngqo nokulula kubasebenzisi, kuzoba lula ukuguqula.
Izinzuzo Zezikhangiso Ezihola ku-Facebook
Uma ibhizinisi kufanele liqale ukufaka izikhangiso ezihola phambili ze-Facebook kumasu alo wokumaketha, ngokuyinhloko kungenxa yokuthi ingathola kalula imikhondo esezingeni eliphakeme. Noma kunjalo, sifuna ukugqamisa ezinye izinzuzo:
Thola idatha kusuka kuzithameli ezihlosiwe
I-Facebook imvamisa ikwazi ukukhomba idatha yomsebenzisi, ngakho-ke umsebenzisi udinga kuphela ukuhambisa ifomu. Kwezinye izimo, kungadingeka ukuthi ufake imininingwane ngesandla, kodwa hhayi kakhulu. Inqubo esheshayo futhi elula, lapho umsebenzisi eyamukela khona.
Ukubanjwa kokuhola
Ukukhangisa kwendabuko kuholela emakhasini okufika, yingakho abasebenzisi abaningi bengagcwalisi ifomu lokuxhumana. Ngokuqeda lesi sinyathelo, imikhondo ingabanjwa kalula. Lapho isikhathi nezinqubo kunqunywa, amathuba okuthola ukuhola ayanda.
Gcina izindleko
Inhloso yomcimbi ingafinyelelwa ngezinyathelo ezimbalwa ngaphandle kokushiya ku-Facebook. Izinyathelo ezimbalwa, umkhankaso uzosebenza kahle futhi unenzuzo.
Thola eminye imininingwane
Isizukulwane sokuhola silula, ngakho-ke imininingwane eku-database ingakhula ngokushesha. Ngaphezu kwakho konke, idatha yomsebenzisi etholakele ivela kumaphrofayli angahle abe nentshisekelo kumkhiqizo noma kusevisi, ngakho-ke sizokhuluma ngakho konke nobungako bekhwalithi.
Thuthukisa ulwazi lomsebenzisi
Njengoba kungadingeki ukugcwalisa ifomu ngesandla, kuyasebenza kakhulu futhi kulula kubasebenzisi.
Thuthukisa ukuzethemba komsebenzisi
Yize imininingwane iqoqwa ku-Facebook, abasebenzisi bangayishintsha noma bayisuse noma kunini. Lamandla okwenza izinqumo akha ukwethembana nokuvikeleka phakathi kwabasebenzisi ngoba bangahlala belawula lolo lwazi lomuntu siqu.
Ngokusobala, ukusebenzisa i-Facebook Leads Ads kunezinzuzo eziningi enkampanini, ngoba into ebaluleke kakhulu ukuthi inikezela ngemininingwane evela kubasebenzisi abanentshisekelo kunoma imiphi imikhiqizo noma izinsizakalo zakho. Kumele sikhumbule ukuthi izikhangiso eziboniswa kubasebenzisi zihlala zihlobene nezinto abazithandayo kanye nezinto abazithandayo, ngakho-ke amathuba okuthi bachofoze futhi bavume ukugcwalisa bese bethumela ifomu lokubhalisa maningi kakhulu.
Thola ukuhola ku-Facebook
Ukuze uthole ukuhola ku-Facebook, udinga ukudala isikhangiso esiheha ukunakwa kwabasebenzisi. Noma ungahle ube nentshisekelo kumkhiqizo noma kusevisi, uma isikhangiso sakho singafanelekile, singesona esangempela, noma sigqame, abasebenzisi ngeke bachofoze kuso ngakho-ke ngeke bathole imininingwane yakho yokuxhumana.
Into yokuqala okudingeka uyenze ukuya kusihleli samandla ku-Facebook Lead Ads, bese uqhafaza ku-Dala Umkhankaso, bese ukhetha i-Lead Generation njengenhloso.
Into yesibili ukulungisa isethi yesikhangiso. Lesi sinyathelo sibaluleke kakhulu ngoba empeleni ulapha ukunquma yonke into: ikhasi labalandeli, isabelomali sansuku zonke, izinsuku zokuqala nezokuphela, nezethameli umkhankaso obhekiswe kuzo. Ukukhetha ababukeli, kufanele ukhethe ukubalwa kwabantu, izintshisekelo, indlela oziphatha ngayo ...
Isinyathelo sesithathu ukusetha isikhangiso. Ngokufanelekile, beka isikhangiso phakathi kwezikhangiso eziningi, ngasinye sinezithombe nombhalo ukuze wandise ukumbozwa. Lesi sinyathelo sifaka nokwakha ifomu, okumele libe negama, ulimi olukhethiwe, nezinkambu zedatha okufanele zinikezwe ngumsebenzisi. Ekugcineni, isikhangiso kufanele sixhumane nenqubomgomo yobumfihlo yenkampani kanye nekhasi lewebhu eliqukethe imiyalo ebhekwa njengefanelekile. Uma usuqedile, mane ulungiselele isikhangiso njengezinye izikhangiso: sebenzisa umbhalo, izithombe, i-CTA
Ukulanda ukuhola okukhiqizwe imikhankaso yezikhangiso ezihola ku-Facebook, mane uye ekhasini le-fan, ukhethe "Amathuluzi Wokuthumela" bese uya esigabeni esithi "Ifomu Lesikhangiso Esiholayo". Ungalanda uhlu lwemikhombandlela kusuka lapha. Lolu hlu lungangeniswa ku-CRM noma kumathuluzi wokumaketha nge-imeyili, kungaba ngesandla noma ngokuxhumeka kokuhlanganiswa kwe-Facebook nohlelo lokusebenza.
Ngaphezu kokwethula umkhankaso omuhle wokukhangisa kuFacebook, kunezinye izinto ezingathinta isikhathi sokuthola abathengi abangaba khona, njengokushicilela okukhangayo okukhomba okunikezwayo nokuzama ukuthola okuthandayo okufunayo, ngisho nokwabelana nokuphawula. Kungumqondo omuhle futhi ukuthumela amavidiyo noma ukusebenzisa i-Facebook Live, ukuhlela imincintiswano noma ukupha, ukwengeza izingcingo ezenzweni, njll.