Yize zikhona izinkampani ezisenokungabaza kwazo mayelana nokusebenza kwezikhangiso ze-Facebook nokusebenza kwazo, iqiniso ukuthi zisebenzisa ukusetshenziswa kwe Izikhangiso ze-Facebook Kungaba inzuzo enkulu kunoma yiluphi uhlobo lwebhizinisi, yize ukuze uthokozele imiphumela emihle kuzodingeka ukuthi wakhe isu lokukhangisa elilungiselelwe kahle, elihlukanisiwe futhi elenzelwe lona.
Njengoba kunikezwe inani elikhulu labantu abasasebenzisa i-Facebook noma izinkundla zokuxhumana ezihlobene ne-Instagram, kubaluleke kakhulu ukuthi ukucabangele lokhu ukuze wazi ukuthi unethuba elihle lokwazisa ngezinsizakalo zakho, imikhiqizo noma inkampani ngaphambi kwakho. Kuyinketho ephelele yokukhomba abangaba amakhasimende futhi ukhuthaze ibhizinisi lakho.
Ngalo mqondo, kufanele kucatshangwe ukuthi ngenkathi izikhangiso zeGoogle zisetshenziselwa ukufinyelela ezimakethe ezihlosiwe ukuthola ibhizinisi lakho, imikhankaso yezokuxhumana ivumela abathengi abangaba khona ukuthi bafinyelele kuwe. Ngenxa yezikhangiso ze-Facebook ungafinyelela kubasebenzisi abathile abangaba nentshisekelo kuzinsizakalo zakho nebhizinisi.
I-Facebook inenani elikhulu lemininingwane eliqoqe kwimisebenzi yabasebenzisi bayo ngamunye, i-database enkulu engenakho ukuncintisana kunoma iyiphi enye ipulatifomu, ngakho-ke kuyisici sokuhlola ukuze uthole okuningi kukho.
Amathiphu wokwenza umkhankaso wakho wezikhangiso ze-Facebook
Uma ukhuthaze ukukhangisa kwinethiwekhi yokuxhumana nabantu futhi ufuna ukwazi ukuthi ungakhangisa kanjani ku-Facebook Izikhangiso zebhizinisi lakho, kubalulekile ukuthi ube nezeluleko ezilandelayo zokwenza imikhankaso yakho:
Izikhangiso ezibhekiswe kuzithameli ezincane
Amaphuzu okuqala ukuwahlola lapho kwakhiwa umkhankaso wezikhangiso ze-Facebook ukubheka ukuthi, esikhundleni sokuzama ukugxila kuzikhangiso zababukeli abaningi, kungcono ukugxila iphrofayili ekhonkolo, okungukuthi, iphrofayili yomuntu onezici ezithile nezimfanelo ezithile, zombili ngenxa yezinkinga zabantu kanye nemikhuba nokuziphatha kwabo.
Lapho ucacisa kakhulu iphrofayili yomsebenzisi wakho wezikhangiso, kuzoba ngcono.
Ukugxila kokuqukethwe kwesikhangiso
Kubalulekile ukuthi izimemezelo ezizokwenziwa zizobhekiswa kuzithameli ezithile, kodwa futhi kubalulekile ukuthi zinokuqukethwe okuthile.
Lapho kugxilwa isikhangiso uqobo, kufanele sibhekiswe eqenjini elithile labantu, ngaleyo ndlela sikwenze kube lula kakhulu ukuthi isikhangiso sikwazi ukufinyelela kulolo hlobo lwabantu obafuna ngempela, izithameli zakho eziqondiwe.
Izikhangiso Zevidiyo
Kungcono ukuthi udale izikhangiso zakho ngefomethi yevidiyo, ngoba lezi zinomthelela omkhulu kubasebenzisi bebonke, nakwimikhakha ethile ikakhulukazi, njengezemidlalo. Zisebenza kahle kakhulu yingakho abantu abaningi ngokwengeziwe bephendukela kuzikhangiso zamavidiyo ukuzama ukufinyelela izithameli eziqondiswe kubo.
Inzuzo enkulu yokusebenzisa lolu hlobo lwefomethi ku-Facebook ne-Instagram yukuthi akudingekile ukutshala isabelomali esikhulu ekudalweni kwayo, kodwa ingaba ngaphezu kokwanele ngamavidiyo lapho imvelo enkulu iboniswa khona.
Ngale ndlela, kuyalulekwa ukukhetha ukwakheka kwamavidiyo amafushane angaqondakala ngomsindo ongasebenzi, okubalulekile ukusebenzela kokuqukethwe. Uma abantu bevela bekhuluma, kungakuhle ukuthi konke abakushoyo kube nesihloko.
I-pixel ye-Facebook kuwebhu
Iphikseli ye-Facebook iyikhodi okufanele ingezwe ekhasini lewebhu ukuze kukhuliswe isenzo sokumaketha ku-Facebook naku-Instagram, ikhodi yokulandelela enesibopho sokulinganisa kokubili ukuziphatha kwabavakashi bewebhu namakhasi ewebhu abawabukayo noma izenzo bangathatha.
Ngale ndlela uzokwazi ukwazi ukusebenza kwezikhangiso zakho, ukuze ukwazi ukuthola imininingwane engabaluleka kakhulu ukwazi ukuthi kufanele uqhubeke kanjani usebenzisa izikhangiso zakho ukuzama ukufinyelela kubasebenzisi obafunayo nokufeza ukuguqulwa okuphezulu.
Ukuhlolwa kwe-A / B
Khumbula ukuthi akubona bonke abantu abazosabela ngendlela efanayo kuzikhangiso zakho, ngoba uzothola abantu abazosiziba isikhangiso ngenkathi abanye bezoxhumana naso "ngokuthandwa" kwabo noma ngokwabelana nabo oxhumana nabo.
Ukubheka ukuthi umuntu ngamunye usabela ngendlela ehlukile, kubalulekile ukuthi wenze izivivinyo ze-A / B ukubona ukuthi yini ephendula kahle phambi kwezithameli zakho. Lezi zivivinyo ziqukethe ukuhlola izihloko zezikhangiso ezahlukahlukene, imibhalo, ifomethi yesikhangiso, indawo, noma ngabe usebenzisa isithombe noma ividiyo, izingcingo ezenzelwa lokho okufakayo, njalonjalo.
Ngenxa yalezi zivivinyo uzokwazi ukukhomba ukuthi hlobo luni lwesikhangiso olusebenza ngendlela engcono kakhulu engxenyeni oyikhethile njengezethameli.
Ubufakazi
Ezikhangisweni zakho, kuzohlala kukuhle ukuthi uphendukele kulabo bantu asebevele bengamakhasimende akho, okuthi ngobufakazi babo babe nethonya elikhulu kuzithameli zakho eziqondiwe. Eqinisweni, kubantu abaningi, ukubona ukuthi umkhiqizo noma insizakalo inconywa abanye abantu kubenza babe nokuzethemba okukhulu kuyo futhi kungenzeka ukuthi ukuthenga kuyenzeka.
Ukuze uphumelele ngemikhankaso yakho ye-Facebook, kuzofanele ucabange kahle ngamasu akho bese uhlukanisa izethameli zakho, ngokungeziwe ekulungiseleleni kahle okuqukethwe kwezikhangiso zakho nokwenza izivivinyo ukuthola uhlobo lwesikhangiso olulungele inhloso yakho izilaleli.
Ukubheka zonke izici esizikhombisile kule ndatshana kuzokusiza ukuthi ufeze izinhloso zakho futhi ngaleyo ndlela wenze imikhankaso yakho ibe nokusebenza okukuvumela ukuthi uthole izinzuzo ezinkulu zebhizinisi lakho noma lenkampani, uzuze ukuthengisa okuningi noma izinkontileka zensizakalo, noma kahle ukwazi ukwandisa idumela kanye nokwenza ngcono isithombe somkhiqizo ngokufanayo. Gcina konke engqondweni futhi uzoyifeza injongo yakho.