AbakwaTwitter bazama ukusiza zonke lezo zinkampani, ama-brand kanye nabachwepheshe abafuna ukuthola nokuthola okungcono kunkundla yabo ngokwemikhankaso yabo yokukhangisa, ethathe isinqumo sayo ukwethula umhlahlandlela obizwa nge- "Agency Playbook", umqulu ofanele ukukhangisa ama-ejensi nabakhangisi ukwenza imikhankaso yabo ngemiphumela emihle kakhulu.
Lo mbhalo uqala ngesisekelo sokuthi amanethiwekhi omphakathi nezinkundla ezahlukahlukene azihlukile kakhulu komunye nomunye, nokuthi uma ufuna ukwazi ungawenza kanjani umkhankaso omuhle wokumaketha ku-Twitter Kuyadingeka ukubeka indlela ngecebo lakho futhi uchaze nendima okumele i-Twitter ikwazi ukufeza impumelelo kungxenyekazi yakho.
Amathiphu omkhankaso omuhle wokumaketha we-Twitter
Amanye amathiphu amakhulu okufanele uwagcine engqondweni lapho usebenzisa kakhulu imikhankaso yakho yokumaketha ku-Twitter, njengoba kushiwo kumhlahlandlela oshiwo ngenhla, yile elandelayo:
Hlanganisa okuqukethwe okuphilayo nokuqukethwe okukhokhelwayo
Isinyathelo sokuqala sokwazi ungawenza kanjani umkhankaso omuhle wokumaketha ku-Twitter ukuphendukela kokuqukethwe okukhokhelwayo, kuhlanganiswe ne-organic. Kusuka kwipulatifomu uqobo bayabona ukuthi kunabakhangisi abaningi abafeza impumelelo ngenxa yokuqukethwe okuphilayo, noma kunjalo ukufeza lokhu ngaphambi kokuthi batshale ingxenye enkulu yesabelomali sabo kuzikhangiso ku-Twitter, ngaleyo ndlela bakhe ukuxubana phakathi kwazo zombili izinhlobo zokuqukethwe kuholele empumelelweni.
Ukuqala ukuheha abantu kwi-akhawunti yakho ye-Twitter kusuka kungxenyekazi uqobo, bancoma ukuthi utshale imali. Ngale ndlela, kuzoba lula ukukhula ngesibalo sabalandeli nabalaleli.
Hlanganyela nezethameli
Enye yezeluleko ezinikezwa yipulatifomu ukuxhumana nabalandeli be-akhawunti, ngoba ngale ndlela kungenzeka ukuthi kukhiqizwe isixhumanisi nabalandeli esakha ukusondelana okukhulu, okungaba wusizo kakhulu ekubanjweni kwamakhasimende amasha nangokwethembeka kwalabo asebevele bekhona.
Khiqiza okuqukethwe okukhangayo
Vele, okunye ukukhombisa, okusobala kakhulu kepha okufanele ukukhunjulwe, ukuzama njalo ukudala ukushicilelwa nokuqukethwe okungathakazelisa kubalandeli. Okuthunyelwe kufanele kudalwe okuthakazelisa kubo futhi kubakhuthaze bobabili ukuthi basebenzisane nakho futhi babelane ngakho nabantu ababaziyo nabalandeli.
Ngaphezu kwalokho, ukudala okuqukethwe okungaba nentshisekelo enkulu futhi okunezela inani kumsebenzisi kubalulekile ukuze ukwazi ukuthola inani labalandeli, ngoba ngokuvamile abantu balandela ama-akhawunti we-Twitter ngoba okuqukethwe kuyabathakazelisa.
Nikeza imininingwane eyiyo
Ngakolunye uhlangothi, kufanele kubhekwe ukuthi labo abatshala imali kumkhiqizo bafuna ukuwuthemba, ngakho-ke bafuna ukwazi imininingwane eqondile ngawo, njengendawo yayo neminye imininingwane, imininingwane okumele ibe khona ku-biography ye iphrofayili yenethiwekhi yokuxhumana nomphakathi futhi ubheke wonke umuntu.
Yenza i-tweet enhle
Ukufeza lokho zonke izinyathelo ezedlule zisebenza, kubalulekile ukwenza i-tweet enhle, kube yizincwadi ezithandekayo futhi eziheha ukunakwa komsebenzisi. Ngalo mqondo, kufanele kubhekwe ukuthi amavidiyo anokuqukethwe okuheha ukunakwa okuningi, umkhuba owandayo.
Kuyanconywa futhi, maqondana namavidiyo, ukwengeza imibhalo engezansi yabasebenzisi ababuka ividiyo ngaphandle komsindo futhi nokubeka uphawu lwenkampani kumasekhondi amathathu okuqala ukuheha bonke ababukeli.
Endabeni yama-tweets wombhalo kuphela, kunconywa ukuthi njalo ufake i-GIF noma isithombe, okumele sibe sezingeni eliphakeme. Ngaphezu kwalokho, kuyalulekwa ukusebenzisa imishwana egcizelela umyalezo ukuheha abalandeli.
Khetha umkhankaso ofanele
Ukufeza umthelela omkhulu kubalulekile ukuthi utshalomali lomkhankaso lwenziwe ngendlela ehlakaniphile. Ngalokhu, kusuka kupulatifomu ye-Twitter uqobo, kunikezwa izinhlelo ezahlukahlukene ezisungulwe ukuze umkhiqizo noma inkampani ikwazi ukukhetha ukuthi inhloso yomkhankaso wayo wesikhangiso ukwandisa inani labalandeli, ukuthi iqembu lama-tweets lifinyelela inani elikhulu labantu, thola abasebenzisi ukuthi bachofoze i-URL yephrofayili, njalonjalo.
Ngale ndlela, ngokuya ngenhloso yakho ethile, uzokwazi ukuthola umkhankaso ofanele kakhulu wokuyisebenzisa futhi ngaleyo ndlela uqale ukujabulela imiphumela enganikezwa amasu la.
Thola umyalezo kuzethameli ezifanele
Ngakolunye uhlangothi, kufanele uhlale uzama ukufeza ukuthi izikhangiso zakho zifinyelela kuzithameli ezifanele, ngoba uma kwenzeka kungenjalo, ngeke zibe nomthelela ngakho-ke, ngeke zikunikeze imiphumela oyilindele . Ngalokhu, i-Twitter inikela ngamathuluzi ahlukanisiwe ahamba phambili futhi ahlukile ukuze kuqinisekiswe ukuthi okuqukethwe kuhloselwe izithameli ezithile.
Ngale ndlela, inkampani noma umsebenzisi angachaza izithameli eziqondiwe abafuna ukufinyelela kuzo, bakwazi ukukhetha phakathi kwezinqubo ezihlukile, phakathi kwazo okuyizintshisekelo zabasebenzisi, indlela abaziphatha ngayo kanye nezimpawu zabantu.
Hlaziya izibalo
Ekugcineni, uma usenze isimemezelo, kufanele uhlaziye izibalo, ngoba ipulatifomu uqobo inikeza imininingwane nolwazi oluhehayo ngempela ukwazi ukwazi ukuthi yini okusebenzayo nokuthi yini okungasebenzi, ukuze ufunde ukuthuthukisa imikhankaso yesikhangiso yesikhathi esizayo oyisebenzisayo ingasebenza ku-Twitter.
Ngalokhu ungaya ku- ads.twitter.com noma ku- analytics.twitter.com bese ukwazi ukuba nezibalo ozidingayo ukuze ukwazi ukukala imiphumela oyitholile ngomkhankaso ngamunye wokukhangisa. Ngale ndlela uzokwazi ukuthuthuka uze ufinyelele ezinhlosweni ozibekele zona.
Ngale ndlela, ngalezi zinyathelo eziyisisekelo, ungathuthukisa ukutholakala komkhiqizo noma inkampani yakho kwinethiwekhi yezenhlalo eyaziwayo.