Da alama akwai yiwuwar cewa idan kuna farawa a duniyar talla da talla akan intanet kun sani Google Adwords, wanda dole ne ya kasance mai mahimmanci a cikin dabarun ku yayin aiwatar da kamfen na kan layi mai tasiri. Koyaya, wannan ba shine kawai kayan aikin wannan nau'in da ke wanzu ba kuma kodayake mutane da yawa sun taƙaita kansu da amfani da Tallan Google, gaskiyar ita ce za ku iya bincika wasu tashoshi kuma don haka haɓaka tallan tallan ku.
Da wannan a zuciya, a ƙasa zamuyi magana game da wasu hanyoyin daban daban waɗanda zaku iya samu a ciki Google Ads a halin yanzu kuma cewa zaku iya amfani da shi a cikin tallan tallan ku.
Muhimmancin saka hannun jari a tallan intanet
Yawancin kasuwancin da kamfanonin da ke da damar yin amfani da Intanet kamfen talla na kan layi, tuni ta hanyar hanyoyin sadarwar jama'a, Google ko wasu dandamali.
Lokacin magana game da matsayi na gidan yanar gizon, mutum koyaushe yana tunani SEO, amma gaskiyar ita ce kodayake wannan yanayin shine mabuɗi, yana da mahimmanci kuma zuwa tallan da aka biya. Wannan ya faru ne saboda gaskiyar cewa akwai irin wannan gasa a yanar gizo wanda, kodayake wata alama tana inganta abubuwan da take ciki da kuma gidan yanar sadarwarta, kuma tana da dabaru mai kyau a dukkan fannoni, yana da matukar wahalar ficewa da kuma samun babban ganuwa.
Saboda wannan, yawancin kamfanoni suna neman kyakkyawan sakamako ta hanyar yin fare akan tallafin talla. Yawancin su suna yin fare akan nuni da bidiyo, saka hannun jari wanda ke ci gaba da haɓaka kowace shekara. Bugu da kari, ya kamata a lura da cewa bidiyo shine tsarin da ya sami babban ci gaba a cikin 'yan shekarun nan. Wannan saboda, musamman a cikin hanyoyin sadarwar zamantakewa, sune abubuwan da yawancin masu amfani suka cinye kuma, sabili da haka, wanda ke samar da mafi yawan abun ciki.
Babban madadin zuwa Tallan Google
Gidan shakatawa zuwa talla kan layi Yana da mahimmanci don samun damar yin gasa da samun kyakkyawar gani a kan intanet, kasancewar sanin cewa kyakkyawan tsarin talla zai iya zama mabuɗin don cin nasarar gasar.
Yanzu zamuyi magana game da wasu hanyoyin daban da zaku iya amfani dasu Google Ads:
Sauran injunan bincike banda Google
Google Babu shakka, shine injin binciken da aka fi amfani dashi a duk duniya, amma kamar yadda kuka sani sarai, akwai wasu, kamar su Bing ko Yahoo. Dalili na farko da yasa ake neman su don tallan da aka biya shine cewa su keywords zai sami ƙasa da gasa, ban da wannan wannan zai sa farashin kuɗin talla ya ragu.
Kamar yadda ƙananan masu talla suke, akwai ƙananan ƙididdiga don waɗancan sharuɗɗan binciken da suka fi dacewa, wanda shine maɓalli, sama da duka, ga ƙananan kamfanoni masu neman jan hankalin sababbin abokan ciniki.
Saboda haka, zaku iya tallatawa, misali, a cikin Bing, wanda baya ga nuna sakamakon a injin binciken sa, shima yayi daga Yahoo kasancewar duka biyun suna cikin Gidan yanar gizon Yahoo Bing.
Amazon Advertising
Idan kuna neman tallan dijital don samun sabbin tallace-tallace, yana da mahimmanci ku tuna Amazon, kasuwar talla wacce ta sami damar sanya kanta tsakanin manyan za optionsu options whenukan yayin da ake magana game da dandamali na talla a duk duniya.
Yana ba da zaɓuɓɓuka da yawa a cikin hanyar albarkatu don shagunan kasuwancin e-commerce, ban da taimaka muku don sa samfuranku su kasance mafi tsayi idan ya zo nunawa a cikin sakamakon bincike.
Ka tuna cewa fiye da kashi 60% na mutane suna zuwa Amazon don kwatanta samfuran, koda lokacin da basu saya daga katuwar e-commerce ba kuma suna yin hakan a wani wuri. Gidan shakatawa zuwa Amazon Advertising Yana da wani zaɓi wanda yakamata kuyi la'akari dashi idan kuna son haɓaka hangen nesa na kasuwancin ku da mafi yawan zirga-zirga, ban da samun dama ga ayyukan talla da talla daban-daban daga Amazon.
Tallace-tallacen kafofin watsa labarun
Ofaya daga cikin manyan hanyoyin da za a tallata a cikin Tallan Google shine babu shakka tallata kafofin watsa labarun. Kamfanoni suna amfani da waɗannan a halin yanzu, tunda suna ba da damar isa ga masu sauraron mutane da yawa, a farashi mai rahusa da kuma babban damar cimma nasara.
Kodayake mafi yawan nasarorin da aka samu a dabarun talla sun fito ne daga abun ciki, godiya ga ci gaba a cikin dandamali, waɗannan cibiyoyin sadarwar zamantakewar sun ba da damar yin tallan da aka biya babban zaɓi.
Talla da aka biya a kan kafofin watsa labarun yana da iyakancewa, amma gaskiyar ita ce tasiri sosai kuma bai kamata ku sanya manyan hannun jari a kansa ba.
A wannan ma'anar, idan har yanzu ba ku yi ƙoƙarin yin talla a kan wannan nau'in dandamali ba, wasu daga cikin mafi yawan shawarar ana yin su Facebook Ads, Instagram Ads da Twitter Ads, wanda ya dace da manyan hanyoyin sadarwar zamantakewa a cikin kasuwa. Koyaya, shi ma zaɓi ne mai kyau don tuntuɓar wasu dandamali kamar TikTok, inda kuma zai yiwu a yi tallan kuma yana da adadin masu amfani da yawa.
Waɗannan zaɓuɓɓukan guda uku sune manyan hanyoyin da zaku iya samu a kasuwa idan aka kwatanta dasu Google Ads, saboda haka yana da kyau ka yi la'akari da su. Ta wannan hanyar, zaku kasance cikin matsayi don jin daɗin zaɓuɓɓuka daban-daban wanda zaku faɗaɗa damarku ta nasara.
Pointaya daga cikin abin da ya kamata a tuna shi ne cewa ana ba da shawarar kada ku mai da hankali ga ɗayansu kawai, amma ya fi dacewa da ku yi ƙoƙari ku yi amfani da kyawawan halaye da yawa daga cikinsu don ku yi amfani da duk fa'idodin su kuma gwada don isa ga mafi yawan mutanen da zai yiwu kuma wannan, ƙari, yana da abokan ciniki mai yiwuwa hakan na iya haifar da sayayya ko juyawa, wanda shine burin da dole ne ku bi.
Ta wannan hanyar, muna fatan cewa irin wannan dandalin zai taimaka muku kuma ku san inda zaku iya neman sabbin zaɓuɓɓuka don samun kyakkyawan sakamako a cikin kamfen ɗin talla, kuma sama da duka, ku sani cewa ba lallai ne ku iyakance ga Tallace-tallacen Google.