ka nā maʻi he mea nui lākou i nā hoʻolālā kūʻai o kēia manawa. Pono nā hoʻolaha e kū nei kēia poʻe no nā ʻoihana he nui, kūlike i ka ʻikepili o ke kanaka i loaʻa ka nui o nā mea ukali ma nā pūnaewele kaiaulu a hiki iā lākou ke hoʻoulu mau i ka hoihoi i waena o lākou i mea e lilo ai i mea pāʻani nui i kāu. nā kūʻai.
ʻO nā paepae maikaʻi loa e ʻimi ai i nā influencers
Ma kēia ʻatikala e hōʻike mākou iā ʻoe i nā koho ʻokoʻa i hiki iā ʻoe ke nānā i nā influencers no kāu mau hoʻolaha hoʻolaha, i hiki ke lilo i mea kōkua nui e hoʻonui i ka nui o nā kūʻai aku.
ʻOiai i kēia lā aia he nui loa o nā hiki a me nā koho, ma lalo e kamaʻilio mākou e pili ana i ka mea i paipai ʻia a hoʻohana ʻia.
Mea hoʻopāpā
ʻO ka mea hoʻoheheʻe he polokalamu i kuleana no ka hōʻiliʻili ʻana i nā lawelawe āpau e pono ai e hiki ke hoʻomohala i nā hoʻolaha hoʻolaha ma o ke kālepa influencer.
He paepae ia i hiki ke ʻae i ka ʻike ʻana o nā influencers a puni ka honua, a no laila hiki ke loaʻa nā mea e kūpono loa i kāu mau pono kālepa. Aia ma mua o 7 miliona mau ʻikepili ma kahi paepae e hāʻawi i nā hiki āpau. Hoʻohui, ʻae iā ʻoe e hoʻonohonoho i nā helu e like me ka pae o ka mana i loaʻa i ke kanaka āu i koho ai.
Ma waena o nā ana i ana ʻia ai nā hāmeʻa ka hiki o ka calibrating ʻana i ka maikaʻi o nā mea ukali, i hiki ai iā ʻoe ke ʻike i nā influencers no LinkedIn, YouTube, Instagram, TikTok a i ʻole TGwitter, a me nā mea ʻē aʻe ʻē aʻe.
heepsy
ʻO ka mea hana mua hiki iā ʻoe ke hoʻohana heepsy, kahi pono hana pono e ʻae iā ʻoe e ʻike i nā mea hana kūpono no kāu mau hoʻokūkū ma waena o 7 miliona mau influencers i ʻoi aku ma mua o 5.000 mau ukali.
Ma kēia ala, he mea ʻole ka mea influencer āu e ʻimi nei, no ka mea hiki iā ʻoe ke ʻike i nā influencers no nā pule āpau, me kahi waihona nui e ʻike ai ʻoe i nā influencers mai nā pūnaewele like ʻole e like me YouTube a Instagram. Ma kēia ala hiki iā ʻoe ke loaʻa nā mea hoʻohana kūpono no nā hoʻolaha hoʻolaha maikaʻi.
I Heepsy hiki iā ʻoe ke leʻaleʻa i kahi papa o nā pono hana kānana hulina e nā huaʻōlelo kikoʻī, a me kekahi mau pūnaewele kaiaulu, ka nui o kou kaiāulu, ka ʻōlelo, a me nā ʻikepili ʻē aʻe i hiki ke pili kūpono no nā māka a me nā ʻoihana a hiki ke hana i ʻokoʻa i kāu kūleʻa ma ka anuu.
Hiki ke ʻoluʻolu i kahi moʻokāki manuahi e hiki ai ke ʻike mua i nā hana i hāʻawi ʻia e ka pae.
Buzzsumo
Buzzsumo He kahua ia i hana ʻia e hoʻomaikaʻi i ke kūlana o kahi ʻoihana ma ka Pūnaewele, he mea hana hoihoi loa ia e hiki ai ke kūleʻa ma ka Pūnaewele. Eia nō naʻe, ʻoi aku kāna mau hana ma mua o ka mea āu e manaʻo ai a i waena o lākou ka hiki e ʻimi i nā influencers ma Tqitter, e hōʻike nei i ka poʻe a me kā lākou hana pū me kāu ʻike.
Ma waena o nā hana e hiki ai iā ʻoe ke hana ma o ka mea hana e kālailai, hāhai a ʻike i ka mea a kēia mau influencers e kaʻana like ai, a me ka hiki ke hoʻokuʻu aku i ka ʻikepili e kau i ke koʻikoʻi kūikawā i nā anamanaʻo e koi ana i nā kikoʻī.
Audiense
Audiense Ua hiki ke lilo i mau manawa i kekahi o nā paepae i ʻike nui ʻia ma ka honua a pau e ʻimi i ka mana o nā ʻano like ʻole. Ma waho o ka ʻae ʻana i kēia mau ʻimi, hāʻawi ia i ka hōʻuluʻulu piha o kēlā me kēia pūnaewele kaiaulu, no laila hiki ke ʻike mua i nā manawa maikaʻi loa e paʻi, nā ʻike i kū i ke kaiāulu, a pēlā aku. ʻO ka pahuhopu hiki iā ʻoe ke kiʻi i kahi pepeiao kūpono no ʻoe iho.
Ma waena o kāna mau ʻano nui, pono e hoʻomaopopo he nui ka nui o nā mea e pili ana i nā micro-influencers no kahi hoʻolohe kikoʻī, me ka ʻae ʻana i ka hōʻoia maoli o nā influencers e hiki ke mālama i kahi pilina pili loa me nā mea ʻike.
Hāʻawi pū ia iā ʻoe e ʻike i nā influencers ma nā kahawai like ʻole, e like me Instagram, Twtitter a i ʻole YouTube, i hiki iā ʻoe ke ʻike i kēia mau mea kuhikuhi kūpono i kahi e makemake nui ai iā ʻoe a i ʻole i kekahi o lākou.
ʻO Coobis
E hoʻopau i kā mākou mau manaʻo e kamaʻilio mākou iā ʻoe ʻO Coobis, kekahi o nā papa kuhikuhi marketing influencer kuhikuhi i ka mākeke Sepania. I loko o laila aia ma mua o 25.000 media a me nā influencers kahi e hiki ai iā ʻoe ke hana i nā hana like ʻole e kōkua e hāʻawi i ka ʻike nui aʻe i nā māka.
Hoʻonohonoho ʻia kēia paepae me kahi kuʻina e hāʻawi i nā ʻaoʻao like ʻole e like me ka mana SEO, nā kaʻa, nā mea ukali ma nā pūnaewele kaiaulu, ka ʻāina, ke kumuhana ... a hōʻano hou ʻia nā ana. Hana ia ma ke ʻano he kahua kūʻai ʻike ʻike pūnaewele e hui ai nā mea hoʻolaha a me nā mea paʻi.
Ma o Coobis, hiki i nā hoʻolaha ke loaʻa nā mea a me nā influencers e hōʻike ai i kā lākou mau lepa i ka lehulehu i kahi mea paʻakikī loa. Ma o nā hana e like me ka paʻi ʻana i nā ʻatikala i kākoʻo ʻia, e ʻike ʻia ana ma nā wikiō YouTube a i ʻole ke kuhi ʻana ma nā pūnaewele kaiaulu. Mahalo i kēia mau kākoʻo hiki ke loaʻa ka ʻike nui aʻe e monetize i nā pūnaewele kaiaulu, nā blog a me nā pūnaewele me ka wikiwiki a maʻalahi hoʻi.