Izinkampani zidinga ukuba phambili kwezobuchwepheshe ngaso sonke isikhathi, noma ngabe ezokukhiqiza, ukuthuthukiswa kwezinsizakalo noma ukuzithuthukisa, le nqubo emisha eqhubekayo yenza kube nesidingo sokujwayela amathrendi nsuku zonke futhi uwasebenzise ngokuvuna inkampani .
I-Marketing ingenye yalezo zindawo ezibalulekile kunoma iyiphi inkampani ukuthi isebenze, kuyinto ehamba phambili ke ukuthi le ndawo okufanele ihambisane nezindaba zamanje, ngoba kufanele iqaphe amathuba okuheha amakhasimende kanye nokuthembeka kwawo enkampanini, yingakho izinkampani eziningi bezithambekele ekwenzeni izitayela zibe yingxenye yesu labo lokumaketha, zigcizelela ukuphatha amanethiwekhi omphakathi ezinkampani.
Kuya ngomphakathi ofuna ukuwufinyelela, kufanele futhi ukhethe izinkundla zokuxhumana obamba iqhaza kuzo, kulokhu, ukuxhumana nomphakathi kwezinkampani Kungaba khona amaningana, kodwa amasu asetshenzisiwe kufanele ahambisane nenye ngayinye, okungukuthi, angaba khona abaningi ngesikhathi esisodwa, kodwa uphatha amanethiwekhi ngendlela yokuthi athinte izethameli ezihlosiwe futhi hhayi. vele ube lapho.
Amanethiwekhi omphakathi ezinkampani kunconyiwe
Phakathi kwamanethiwekhi athandwa kakhulu namuhla kukhona i-Facebook, okugxilwe kuyo umphakathi cishe emhlabeni wonke, le nethiwekhi inabasebenzisi bayo abantu abasha kanye nasebekhulile, njengenye yezinto ezisetshenziswa kakhulu emhlabeni wonke, kuyasiza kakhulu ukudala ukusondelana nekhasimende, qaphela. ukwamukelwa kwemikhiqizo noma imikhiqizo nokudala imiphakathi okungamakhasimende okufanele igcinwe.
I-Linkedin futhi ingenye enabasebenzisi abaningi, njengoba igxile ezingeni lochwepheshe, ingaba usizo kakhulu ekuheheni ithalente, umthelela womkhiqizo kanye nokuqapha isithunzi senkampani. I-YouTube iyinethiwekhi yokuqukethwe okulalelwayo nokubonwayo eyintandokazi, inabasebenzisi abavela kuwo wonke umhlaba, enezigaba ezinhle kakhulu zezimakethe kanye nezinsiza eziningi zokukhangisa imikhiqizo nemikhiqizo.
I-Twitter, ekubeni iyona esheshayo, inenani elikhulu labasebenzisi futhi ivumela ukusungula ukuthi yiziphi izihloko ezibeka izitayela nokuthi yini okukhulunywa ngayo emhlabeni, ukuhlukaniswa kwayo nakho kuhle futhi kungasetshenziswa ukuxhumana ngokushesha neklayenti ( service customer) noma ukuhlaziya umthelela wemikhankaso ethile yokumaketha.
kungani usebenzise ukuxhumana nomphakathi kwezinkampani
I-Las ukuxhumana nomphakathi kwezinkampani kusenomhlaba wonke ongahlolwa, nsuku zonke amathuluzi amaningi ayavela asiza ukuphatha lawa manethiwekhi futhi awavumele ukuthi asebenzise ngokugcwele. Njengoba kuvela izizukulwane ezintsha, kuyaphawulwa ukuthi ukukhula kwamanethiwekhi kubalulekile nokuthi, okwamanje, kuyindlela ephumelela kakhulu yokuxhumana nomphakathi phakathi kweminyaka eyi-15 nengama-60.
Ukuphatha kahle lezi ukuxhumana nomphakathi kwezinkampani Okubalulekile, ukuthi inkampani ibonakala kumanethiwekhi yinhle kodwa ngaphandle kokuphatha ngendlela ingaletha imiphumela engemihle enkampanini, uma isanda kuqala kungcono ukuthola izeluleko noma ukuqasha ochwepheshe ngale ndaba ukuze le nhlangano ibe yimpumelelo. .