Ipulatifomu yakwaShopify iyi-CMS noma umphathi wokuqukethwe wewebhu ogxile emhlabeni wezohwebo lwe-elekthronikhi, ekubeni yingxenyekazi esebenza ukungena ezweni lokuthengisa online. Kuyisiteji esivumela noma ngubani dala futhi wenze ngokwezifiso isitolo sakho esiku-inthanethi ngendlela elula kakhulu futhi esheshayo ngenxa yamakhulu ezifanekiso ezitholakalayo ezivumelana nohlobo ngalunye lwebhizinisi.
I-Shopify iyindlela enhle kubantu abaningi, ikakhulukazi ukuthatha izinyathelo zokuqala zebhizinisi emhlabeni wokuthengiswa kwe-inthanethi, ngoba inikeza ukusetshenziswa okulula okuningi okwenza kube inketho ebaluleke kakhulu okufanele uyicabangele. Kodwa-ke, naphezu kwakho konke ukusetshenziswa kwayo okulula nazo zonke izici ezengeziwe abazinikezayo ezenza kube inketho enhle kakhulu kumabhizinisi amaningi, kufanele ugcine engqondweni ukuthi udinga ukusebenza ku-SEO yakho. Ngakho-ke, sizokunikeza uchungechunge lokhiye ukuze wazi ungathuthukisa kanjani ukuma kwe-SEO ku-Shopify.
Okhiye bokuthuthukisa ukubekwa kwesitolo sakho esiku-inthanethi ku-Shopify
Zimbalwa kakhulu izitolo eziku-inthanethi ezinethrafikhi ephezulu kusukela ngomzuzu wokuqala, ngoba ukufeza lokhu kudinga isikhathi, umsebenzi necebo elihle le-SEO. Uma ufuna ukwazi ungakuthuthukisa kanjani ukubeka kwe-SEO ku-ShopifyOkulandelayo, sizokunikeza uchungechunge lwamathiphu nokhiye ukuze uzuze ukuma okungcono kwesitolo sakho esiku-inthanethi:
Isethaphu
Uma ufuna ukwazi ungakuthuthukisa kanjani ukubeka kwe-SEO ku-Shopify, kufanele uqale ngeyodwa ukumiswa okufanele, Ukuba ukhiye wesitolo sakho esiku-inthanethi ukuheha abasebenzisi abaningi. Ngalokhu, iwebhusayithi yakho kufanele ihlelwe kahle, ukuze kube lula ukuthi izivakashi zikuqonde, kepha ne-Google.
Izinjini zokusesha kumele zihumushe iwebhusayithi ngendlela efanele, ukuze ziyazise kangcono futhi zibe nokuma okungcono kwe-SEO.
Ukusetshenziswa
Ukulandelana okuhle kanye nomqondo omuhle ngesikhathi kwenziwa ukuhlelwa nokusatshalaliswa kwezigaba nezigaba ezihambisanayo kuyisihluthulelo sokumiswa okufanele kwewebhusayithi, kukhunjulwa ukuthi isitolo kufanele ngaso sonke isikhathi sibe enembile, esheshayo futhi esisebenziseka kalula. umsebenzisi, ngoba uma kungenjalo umsebenzisi ngeke akwazi ukujabulela isipiliyoni esihle.
Kubalulekile ukuthi wonke umsebenzisi anethezeke ngokuphelele ekuzungezeni isitolo sakho, futhi lokhu kuzokhulisa isikhathi sokuvakasha esichithwa ngumsebenzisi kuso, kanye nokwehliswa kwamaphesenti okubuyisa futhi kuzokhulisa ukwaneliseka kwabo, ngakho-ke ukuthembeka kwabo.
Ukutholakala
Bonke abasebenzisi, ngaphandle kwezinga labo lamasiko noma lolwazi, noma uma bekhubazekile, kumele bakwazi ukufinyelela nokuqonda iwebhusayithi yethu yakwaShopify. Bonke abasebenzisi bangamakhasimende angaba khona, ngakho-ke isitolo sethu kufanele silungele zonke izethameli. Kufanele usebenzise ulimi olulula noluthandwayo: ubukhulu bezinhlamvu, ubukhulu bemibala, ukubonwa kwezithombe ... konke lokhu kuyizikhiye zokwenza ngcono ukuma kwe-SEO.
Ukutadisha igama elingukhiye
Njenganoma iyiphi ipulatifomu, leli iphuzu elibaluleke kakhulu lokuthuthukisa i-SEO ku-Shopify. Udinga ukuthi ucwaninge lawa magama abalulekile bese uwabeka ngokusezingeni esitolo sethu se-inthanethi. Isihloko, incazelo, isigaba, amathegi ... the amagama angukhiye kufanele zivele kuwo wonke amaphuzu abalulekile ekhasi lethu. Hlanganisa njalo ngokucophelela, ngokunengqondo nangaphandle kokuhlukunyezwa. Uma kungenjalo, kuzokulwa nawe. Ungacwaninga ngendlela yendabuko ngokwengeziwe ngokubheka ukusesha okuphezulu, amagama asemqoka asetshenziswa izimbangi eziphezulu, njll.
Kopisha ukubhala
Okuqukethwe okubalulekile kubaluleke kakhulu ukuthuthukisa i-SEO ku-Shopify. Incazelo ephelele futhi ebhalwe kahle (kufaka phakathi umsila omude) izosiza izinjini zokusesha ukuthi ziqonde imininingwane esiyinikeza abasebenzisi, ziklelise kangcono, futhi zenze ngcono ikhwalithi yethu kanye nensizakalo yamakhasimende.
Ukuvuselelwa kwebhulogi lewebhu
Ukuvuselelwa okuqhubekayo kwamakhasi ethu kubalulekile ukunikeza amakhasimende okuqukethwe okusha nokubalulekile, ukulungisa amaphutha nokwenza ngcono isikhundla se-SEO ku-Shopify. Kuyadingeka ukwengeza nokuvuselela okuqukethwe njalo, futhi kungcono ukulandela ikhalenda enikeza incazelo ezenzweni zethu. Iwebhusayithi ephelelwe yisikhathi yiwebhusayithi ekhohliwe. Lokhu akugcini nje ngokuthuthukisa i-SEO ku-Shopify, kodwa futhi kuthuthukisa ukuvezwa komkhiqizo ngamakhasimende.
Izincazelo zesithombe
Incazelo enhle ehambisana nesithombe ibalulekile ukwenza ngcono i-SEO ku-Shopify. Kholwa noma ungakukholwa, le mibhalo iphinde ikhashelwe yizinjini zokusesha, ukuze uthole ithrafikhi engxenyeni ethi "Izithombe ze-Google". Ungavali umnyango, iziteshi eziningi nokuvakashelwa okuningi. Ngokufanayo, izincazelo ezingalungile nazo zingakuthinta kabi.
Idizayini yewebhu esabelayo
Kubalulekile ukuvumelanisa iwebhusayithi yethu namadivayisi eselula. Okokuqala, ngoba iShopify izosijezisa uma ingaphethwe kahle. Futhi, ngakolunye uhlangothi, abasebenzisi kumele bakwazi ukufinyelela esitolo sethu kusuka kunoma iyiphi idivayisi (i-smartphone, ithebhulethi, ikhompyutha yomuntu siqu) ngaphandle kwezinkinga zokufinyelela noma zokusetshenziswa. Ngaphandle kwalokho, uzoshiya iwebhusayithi yethu futhi ube ngumthengi olahlekile.
Ukubheka konke lokhu okungenhla kubalulekile ukuze ukwazi ukufeza imiphumela emihle uma kukhulunywa ngokufeza i- ukuma okungcono kwe-SEO ku-Shopify, ipulatifomu ekhule kakhulu eminyakeni yamuva ukuzama ukudala izixazululo ze-e-commerce.
Enye yezinzuzo zayo ezinkulu ukusebenzisa kalula nokuqala kwanoma yiliphi ibhizinisi, elenza sikwazi ukwakha noma isiphi isitolo esiku-inthanethi ngendlela esheshayo nephumelelayo, ngenzuzo yokuthi lokhu kucabanga ngaphezu kwenye isoftware engatholakala okwamanje emakethe. Kunoma ikuphi, uma ubheja ukuyisebenzisa, kufanele ucabangele zonke izeluleko nezinkomba esizibonisile kulo mbhalo wonke, ukuze uzuze kakhulu kuwo.