Social media has long been a great place to advertise and therefore it is important to know that
TikTok for Business it's a good possibility. This short video platform has had a notable growth over the last few months, which makes it a perfect place to promote services or products, mainly focused on a young audience, which is the one that makes use of this social network. It does not matter if you have a small company or brand or this is a large one, since it is a tool that can be adapted to all needs. The idea is that you can boost your creativity to make content that arouses the interest of your audience. Although these are short-term ads, it really is very interesting, since it allows you to transmit specific advertising messages. In this sense,
TikTok For Business It is a great opportunity for any advertiser who wants to advertise on social networks. A great advantage in its favor is that it is one of the social platforms that has a lower saturation in terms of ads, since it is still in full growth.
How to stand out in TikTok advertising
If you have a brand and want to start
advertise on TikTok for Business It is important that you take into account some key points to be able to stand out on the platform. Next we are going to talk about the points in which you have to put special emphasis:
Creativity
One of the main points to deal with is creativity, since it is a social network that is based on training. That is why you have to convey a message and you must make your ad known in a creative way.
Video, image and sound
You may use these elements to help you design your content. You must bear in mind that you can add music, sound, etc., being always necessary that you adapt to what you want to convey with your brand.
Create quality content
Above all you must have to create quality content, whether you have a personal account or a brand account. In fact, it will be essential for your ads to be successful and you can reap great success.
How to create ads on TikTok for Business
If you want to know
how to advertise on TikTok for Business In an effective way, it is important that you take into account the process that you must follow in order to achieve the best results in this advertising tool. To do this, you must follow the following steps:
Define your goals in your campaigns
The first thing you should do is
clearly define your goals, for which you have to be clear about your target audience. Keep in mind that most of the users on TikTok are under 30 years old and that approximately half are between the ages of 1 and 6. Based on these data, you can create appropriate content for them. This is very important that you take it into account since you will be able to know if your content can really be directed to this particular target or if it is better to look for your ads to be advertised on other social networks. At all times you must bet on a
creative and attention-grabbing content. The main objective should be to reach the largest possible audience that is truly interested in your products or services. In addition, you will have to take into account the
budget available for your campaigns.
Create your account and create a campaign
Once you have defined your objectives, it is time for you to enter
TikTok for Business and sign up. You will fill in the data on the form and you will be able to be duly registered to start using this tool to advertise on the social network. The registration process is very simple to carry out and will only take a few seconds. Then, once duly registered, you can
create your campaign. For this you will have to go to the option
Campaign and then on the button
Create. Later, it will ask you to select an objective for your ad, being able to choose between
Reach, Traffic, Viewing Videos, Conversions, or App Installation. The next step is to determine the
budget for the campaign, having two different alternatives in TikTok for Business:
- daily budget: This is the maximum daily budget that you are willing to invest in your advertising campaigns.
- total budget: This refers to the total budget of the campaign.
In both cases you must bear in mind that you will be asked
a minimum investment depending on the days that your campaign will last, so it is important that you always analyze the option that best suits your preferences and needs.
Configuration of locations, keywords and segmentation
To achieve success in your publications, it is essential that
set the keywordsTaking into account that you can choose up to 20 different terms to discover your website or application, some keywords that will be used to show the products or services to your audience. It is very important that you choose the right ones since the success of your advertising campaign will largely depend on it. You can also select the
locations to determine the platforms on which you want them to be seen, although TikTok can give you recommendations in this regard if you wish. Finally, in the segmentation area you can
define your target audience, being essential since you can determine details such as location, age, gender, languages or access devices.
Choose the format of your ads
Next you must select the
ad format, having to take advantage of all its possibilities:
- TopView: Ads up to 60 seconds long.
- In-Feed Ads: This is perfect to tell the story of your company. The content is integrated into the "For you" section.
- Brand Takeover: These are the ads that appear when the user enters the application.
- Hashtag Challenge: If you start advertising on the platform, it allows you to create a challenge for users to do so and upload the video with the tag in question.
- Branded Lenses: You can create custom filters for augmented reality. Users can add it to their content, giving a different and distinguished touch to your brand.
