El engagement in social networks it is measured through different values, although they all have the same purpose, which is to try to achieve greater interaction in the publications and achieve a greater reach of them. The engagement refers to the degree of emotional involvement that the followers of an account have with respect to it. This is essential to be able to achieve success, and that is why more and more people and brands turn to specialists in the sector to try to improve this value.
Engagement is measured by adding the total interactions, such as likes, comments ..., and dividing it by the scope of the publication. Achieving the best levels of dissemination and optimization makes it necessary to follow a series of indications with which to reach the final objective.
In order to achieve the best results it is very important the moment in which the publication is made. Each user and account has a particular audience that attends to a type of behavior. Therefore, it is impossible for all followers to follow the same behavior, both when interacting and when connecting to the social network in question.
There are accounts that have thousands of followers and it is impossible for all of them to connect at the same times, but it is important to make use of different tools to know the best times and days of the week to post, which are those in which there is a greater activity of the followers. In this way, better dissemination data can be obtained.
For all these reasons, it is a good strategy to take into account a strategy for publishing schedules, to try to achieve, depending on the behavior of the users, maximum reach and interactions.
Creative content
El content Publishing both on Instagram and on other social networks is key to achieving good engagement. Users reward both the creativity and the quality of the content of your images and videos. In social networks there is a large amount of content, so it is very important to try to be original and creative, looking for differentiation from other accounts. In this way, it will be more likely that you will be able to collect a large number of likes and comments, which translates into a high reach, than if you limit yourself to repeating the contents of other users and that are already highly viewed on the platform.
A very common mistake is to leave all the importance of each publication to the audiovisual material, since the followers also take into account the rest of the content of each publication, such as the texts that are capable of providing interest to the users. In either case, the goal should be to try to humanize the brand through valuable content.
For all this, you must be aware that communication with followers is key, so there is no doubt when responding to their comments, either through response comments or through likes. Interacting with them and involving them by asking questions is key to getting to connect with them and, at the same time, knowing first-hand what interests them most in order to generate content according to their interests, which in this way It will allow you to continue growing in the social network.
When you are going to publish the text next to the corresponding video or image, remember the importance of choosing the hashtags appropriate. It is something that should not be done lightly, since it is through which new people can discover you, so you must select those that are most appropriate to the topic you are going to discuss, but at the same time not use the ones that are too crowded, since in that case your publication will be masked among hundreds of them.
On the other hand, it is important to attend to the geolocation of your publications, a key detail to be able to achieve higher reach searches. On the one hand, this type of publication with a place tag allows users to know where each publication has been made, which generates interest and additional information, as well as being a good way to reach all those people who are looking for publications or people. in a specific place.
The importance of Instagram Stories
A key point to improve the engagement on Instagram is to have an active account, being the key to this to make use of Instagram Stories, the most popular feature of the platform today. More and more users decide to bet on this type of temporary content to publish. It must be remembered that the stories last 24 hours at the top of the timeline, in addition to the possibility of being able to archive them so that they are kept indefinitely in the user profile, in addition to being able to organize them into categories to be able to leave in them the topics of greatest interest to followers.
Since through stickers you can ask questions and other interactions, it is key to invite followers to feel part of an Instagram account, making it possible for them to enjoy greater and better attention, which also favors when it comes to helping engagement.
On the other hand, it is worth highlighting the Sorteos that they are an action that is used more and more since it is a way of rewarding followers, and that also generates that many other people can get to know your Instagram account, with the advantage that this implies to be able to grow. The public greatly appreciates the possibility of being rewarded for their participation with the possibility of winning prizes. Therefore, it is an option that you should value, being aware that it does not have to be very expensive objects or services.