Music is, without a doubt, one of the most important elements in the lives of many people, making it part of their daily lives at all kinds of moments. Human beings are used to going to listen to songs to put a soundtrack to our lives, both in moments of fun and sadness, to relax or to activate for a sporting activity.
For all kinds of moments there is a perfect melody and this is used by Spotify to become one of the platforms preferred by users around the world, the leading streaming music platform that maintains its hegemony despite the attempts of others to face it, although at the moment there are none that have succeeded.
Spotify, a free service that allows you to listen to practically any song you can imagine thanks to its extensive database, it has more than 180 million active users per month, who enjoy more than 40 million songs of all genres and artists. In addition, it must be borne in mind that each user listens on average, some two and a half hours a day of music, and currently more than 50% is done from the mobile.
Taking into account these data, Spotify It is a perfect place to advertise, as long as it can fit into your marketing strategy. However, you should bear in mind that the segmentation offered by the platform makes it possible to achieve great success, as long as you choose an appropriate target audience based on age, language, interests, gender, device, Location….
How to advertise on Spotify
Next we are going to explain what you need to know to be able to activate your Spotify campaign and make sure that the best results can be obtained. You just have to follow the instructions that we are going to give you below and you will be much closer to achieving your goals, with the advantage that this will bring for your business.
Set a goal
First of all you must be clear your goal for the ad campaign on Spotify. You should not launch the campaign to be launched, so in the first place it is advisable that you define what objectives you want to achieve in the short term and based on that to be able to determine the type of campaign that you really want to carry out and that will be more convenient for your business.
Rate your target
Next, you must know your target, that is, your target audience, that is, your potential customers. To do this, you must try to know what interests they have and the moments in which they can consume a greater amount of music through the platform, in addition to knowing the location, their behavior, their sex, age ..., all this information that you can be of great use in the targeting of ads.
Segmentation is key to ensuring that each euro invested in advertising can obtain a higher return. It is really not interesting or profitable to launch a campaign without segmentation, since in addition to investing money that in many cases may generate many losses or at least few or no gains, it will not help you to get to know your audience better and see So who may be more interested in your products or services.
Ad definition
That said, it is time for you to be able to design your ad, from the point of view that you are clear about the message you want to convey through it. In this sense it is important that you only have 30 seconds to try to capture the attention of the user who is listening to you from its free version of Spotify, so you have to make the most of them.
In half a minute you must be able to generate interest in the user so that they decide to click on the advertisement and go to your website. To do this, you must convey why that product, service or your brand is good for him. In addition, it is important that you accompany the ad with creativity to achieve the best results.
landing page
Once you have defined the ad you are going to create, you must be clear about the landing page you want to take those people to once they click on your ad. It is important that they arrive at a page that is consistent with the advertisement and that, in addition, the type of action they must carry out must always be clear, be it a purchase, a reservation, a phone call, that they fill out a form or any other type. Of conversation.
Requirements and considerations for creating campaigns on Spotify
When you have all this clear you will be able to start creating your ads on Spotify, not without first being clear about the requirements to create campaigns on Spotify, according to what is indicated by the platform itself:
- It is necessary to make a minimum investment in a maximum period of 3 months. It is not possible to invest less than a fixed amount, nor in a period greater than 3 months. Even if you do a campaign of a month, the minimum investment will be present
- Ads have a maximum duration of 30 seconds. In this sense, it is important that you keep in mind that a Spotify user barely hears 2 minutes of advertising for every hour using the platform.
- Each campaign is associated with a voice tag and a banner or advertisement. At most it is possible to create 3 banners and 3 wedges different to be displayed on the social network.
- To each unique user Your ad will only be shown 2-4 times a day. The impact is modifiable by the creator of the campaign. It is also possible to modify the prints so that you can adapt it to your preferences.
In this way, you already know the basics to be able to start creating advertising campaigns on Spotify with which you can obtain the best results. Without a doubt, it is a perfect platform to promote a large number of businesses, products and services, so you can make the most of it in the professional field.