When a company or business is creating the corporate identity of a brand, one of the most important elements in terms of design is in the
typography, which must be able to show and transmit the personality of the company. The style of the business website will depend in part on it. Typography is very important and your choice will have to be made after you have selected your chosen theme and color palette. However, it should not be taken without paying close attention, since users who access the website must find coherence on a visual level between what the company wants to convey and the values it promulgates. In this sense, it must be taken into account that there are many types of sources, each one with a different message to convey, so depending on the type of business, the target audience and the image that you want to convey to visitors, there will be to opt for one type of typography or another. In case you use
WordPress As a CMS, choosing a font can be much simpler, since you can add a custom font according to your brand just by searching for it on one of the many platforms on the web that allow you to download fonts for WordPress. One of the most popular is
Google Fonts, highly recommended since it has almost a thousand font families and is constantly growing, so that you can download the text font that you like the most and that is more in line with the values and image that you want to convey of your company. In addition, you have the advantage that they are totally free and that you will have permission to use them freely. Among the most popular for web designs, and that you can find in Google Fonts are the following:
Roboto, Raleway, Ubuntu, Open Sans, Lato, Bree Serif, Oswald, Oxygen, and Advent Pro, although you will have thousands of them to choose from. As soon as you access
Google Fonts you will find the following window:
It is an interface, which as you can see is very simple and that will allow you to quickly search for the fonts that you like the most. Once you find the desired one you will only have to click on it, so that you will access its file, click on
Select this style and later on
Download Family. In addition, you can select several of them and then download them by going to the button that you will find in the upper right part of the screen. As simple as that.
How to change the font in a WordPress theme
Once we have explained where you can find fonts to change the typography of your website, we will explain
how to change the font of your WordPress theme, something that, contrary to what you may think, is very easy to do. There are several ways to change the typography of a WordPress theme, starting with the possibility of using a plugin that takes care of it. This is the easiest option, since it will be enough for you to install a plugin and have it take care of the process. As alternative methods is being able to manually enter the code in your WordPress theme and a last way that can be done from the Google Fonts service itself.
Plugins to change WordPress typography
Since using plugins is the easiest way to change the typography of a WordPress theme, mainly because it will be done automatically and you do not need programming knowledge, we are going to talk about some of the most recommended plugins to carry out this process :
WPGoogle Fonts
After installing the plugin, which you can easily find by just going to the corresponding section in your WordPress panel, you will have to access
Google Font Control Panel, from where you can select the font you need and that you like the most to include on your web page, having to make the corresponding size settings and also select the different elements of the web to which you want to add this text font.
Easy Google Fonts
This plugin works in a similar way to the previous one, helping you to find the font you need in Google Fonts and carry out its installation automatically. With it you can also
try different configuration options, relative to both size and color, before publishing so that it is active for all users.
Fontpress
In this case we are dealing with a plugin that shows us the typography on different devices, in addition to being able to see a preview of it, so that you can know how it will look on your website. It is a paid plugin but it is really interesting and even offers you the possibility of adding Google fonts to WordPress and fonts from Adobe Edge, Cufoms or Adobe Typekit, among others.
Google FontManager
Once you have installed this plugin you can choose and add all the fonts that interest you to your WordPress theme, from where you can also make the modifications that you consider appropriate among the proposals to be able to get from the visual editor that everything looks just like you you want.
Google typography
Once the plugin installation is finished you must go to the tab
Appearance to find in it the option
typography, from where you will have the possibility to add the fonts and their customization, without having to add any type of code so that they are displayed as you wish. These are just some of the many plugins that you can find on the net to be able to carry out this task in the WordPress CMS, the most used today for all types of web pages due to the great ease of use and versatility that it offers to its users. However, you can also add it manually if you wish, although for this you will have to have greater knowledge in web editing.
