Get positive reviews on Google It is something of the utmost importance for any business, bearing in mind that today most people look for references on the internet before making purchases or hiring any type of service. In fact, studies show that close to 90% of consumers trust both the reviews they find on the web and the recommendations that other people give them.
This reflects that the opinions of third parties are key to consumer purchasing decisions. This leads to the vast majority of people looking for reviews on the net before making a purchase, so it can be considered that mushrooms are a key factor in the purchase decision potential customers. As if that weren't enough, too directly influence the Google search algorithm.
Obtaining positive reviews on Google can mean that for many companies they can have greater credibility in the eyes of other users without having to make a large financial investment, such as creating an advertising campaign.
Reviews are key to achieving good Local SEO positioning, in addition to helping improve online reputation of a brand. In this way, get more reviews and positives allows you to appear in better positions on the results pages. This will mean reaching a greater number of potential customers and, therefore, higher income.
How to get positive reviews on Google
That said, we are going to start talking about a series of tips or tricks that can help you get positive comments on google.
Allow users to leave their comments
The first thing you should do to get positive reviews from users is to make sure you have a Google My Business page. Although it may seem obvious, many companies do not have it, and this is a clear problem for their positioning.
To have it you will have to register the page and complete a series of requested information, so that the company is created, developed and verified, thus being able to collect the opinions of your customers.
Ask your clients
In most cases, the easiest way to get reviews from your customers is to ask for them directly. Your satisfied customers after buying a product or hiring a service will have a good experience, but rarely will they think of returning to your website to leave a comment.
In the case of hospitality, it is much easier for a person to leave their review, but in the case of other types of businesses (and even in bars, restaurants, hotels ...) it is advisable that ask your clients, either directly or by offering them an incentive, which can be given in the form of a discount, for leaving their opinion.
Make it easy to leave comments
In order to get as many reviews as possible, it's best to link buyers as close to the reviews page as possible. Instead of linking them and taking them to your Google My Business home page or your own website, it is recommended that you direct them to your reviews page.
The key in this regard is that the user have to click as few times as possible, which will save you spending less time giving your opinion. If they have to search the web to leave their review, it is very likely that they will end up leaving the page without giving it. Simplify the process.
Look for reviews in places other than Google
Getting positive comments through Google My Business is very effective, but this does not mean that you should focus solely and exclusively on this platform, but rather that you should try to get positive opinions in other places, whether on specific pages, or on social networks themselves .
The more positive opinions you find on the web, the better for your company, so you should try to reach as many users as possible through all possible methods for this.
Deal with negative reviews quickly and personally
No matter how well you do things in your business, at some point you will have to deal with Critical bad, something that is completely normal since not all people will be satisfied with your work and will let you know. If you receive negative feedback, you will need to address them as they deserve.
First of all it is important that you know that you shouldn't delete bad reviews. Users will know that you are doing it and they will even be able to insist and transmit it to other people, which will make the effect even more detrimental to you. Instead, what you should do is monitor the reviews and address each one in the comments, trying to give your version of what happened and not hesitate to apologize.
In addition, in the comment you must ask the disgruntled user to contact your customer service department, so that they will work on the case to improve the customer's opinion and that they are finally satisfied.
Use QR codes to review pages
Currently, given the importance of mobile devices, take advantage of the QR codes So that users can scan it and access your reviews page is a great option.
For this, the code can be printed on your receipts, invoices, promotional material, product packaging, etc., allowing them to access it and give their opinion quickly, which will help you receive positive comments. As we have mentioned before, it is also important that incentives to leave the comment, either with some type of discount, promotion, etc.
This is important, since users will be motivated to leave their comment, while in the event that they do not receive anything in return, they will be much less likely to be encouraged to visit your website and to invest their time, even if it is little, in leaving your valuation.