Create content for social networks that are original and quality It is something key if you want to get your brand or business to connect properly with your audience and you can experience significant growth on the platform, thus achieving greater visibility.
However, the big problem that many people face, especially those who manage small business accounts, is that they do not have enough time to create all the content they would like to promote their products or services. In creating posts on Instagram, preparing videos for YouTube, writing texts for all social networks…. added to the business itself means that there is not enough time for everything.
However, following good planning it is possible create more social media content in less time, for which you have to take into account a series of tips that we are going to give you below and that can help you improve your experience in the world of social networks to the maximum.
How to create a content plan
The creation of a content plan is essential to be able to save a lot of time when making publications on social networks. In fact, you can allocate a day to create publications for several weeks, thus making the most of the time and looking for the optimization, which is key to be able to make content in the shortest possible time.
In any case, below we are going to talk about a series of tips that you should keep in mind so that you can do it yourself and achieve success on these platforms while saving as much time as possible.
Choose your favorite social networks
A big mistake, if you don't have enough time, is that you try to pay the same attention to each and every one of the social networks in which you are present, especially if you use platforms where you barely have followers and that you really don't are used by users.
It is important that choose your favorite social networks. They can be one or more, but you have to prioritize those for which you are interested in publishing. If it is only one, it will be easier for you to create content for it, since you can focus on creating the best possible content, in addition to spending more time, which will be rewarded with better results.
If you decide on Instagram, you will spend much more time taking pictures and editing the publications, in addition to working on the rest of the possibilities that the platform offers you, leaving aside the time you used to upload the content to other networks. .
Knowing the results of your publications, you will be able to analyze the contents that work best with your audience and you will be able to focus your publications on them. As you grow on Instagram, this is when you will be able to refer to the next platform or network that you are interested in promoting. In this way you will achieve linear growth in different social networks, but without addressing all of them at the same time, for which you may not have time.
Content reuse
Each social network is different, so it is advisable that create specific content for each social network. However, this does not mean that everything has to be done from scratch, since different content can be created from identical photos or videos. For this you must firmly bet on the reuse.
You avoid connecting all social networks and posting the same thing at the same time on all of them, since although it is a common practice, it is a mistake. One reason for this is that if a person follows you on one social network, they will not be interested in following you on another if you offer them exactly the same. In addition, the format is different between them, which makes the publications not look the same in all of them.
To avoid this problem, you must upload the contents manually to each of them. In addition, for reuse content It is possible that you bet on changing the context of the photos and videos, so that it helps you to make different publications for the different social networks and that you can use them at different times.
In this way, for example, the photo of a sunrise, you can use it for different purposes in one social network than in another and can be published at different times in each social network, with different context and with different text content. It is important to make the most of the content that better have worked with your audience.
Create your own social media templates
The use of social media templates It is always important, since in this way you can differentiate yourself from your competence. These templates can consist of all kinds of content, such as Instagram phrases, scripts or texts for social networks.
The key is to create structures that are focused on all those content that you repeat regularly, so that you turn it into a template that you go to every time you are going to create a text or design an image, thus saving a lot of time in its preparation.
Create content in blocks
It is advisable that instead of spending part of your time every day making and publishing each content for social networks, what you do is to spend a few hours on one day of the week and even the whole day if possible to create and schedule all the content you want to publish in a week, two weeks, a month ...
In this way, even if you sometimes have to make specific and specific publications in a day because it is the case, you can have a base of publications already programmed and that you can not worry about.
However, in this case you will have to make sure that they are not content that may vary from the moment of its creation to the date scheduled for publication or at least be aware that there is very little possibility that this case could reach be given, since in that case you will stop being productive and it will take longer than you should.