Instagram has decided to launch the possibility of being able create banner ads on its platform without having to have a Facebook account, which was a requirement that was previously requested and which for some users was something that pushed them back. In any case, this function is starting to be implemented for all users, as usual gradually.
However, for the moment its use is limited to some Instagram company accounts, although little by little it will be extended to other users, as is usual when carrying out this type of improvements and new features, which platforms decide to gradually implement them to users.
The function for create and manage advertising from Instagram It is only available to those who decide to promote their publications for the first time from the platform, so those who have previously used advertising, Instagram and Facebook accounts will continue to be linked to each other.
Those who already have this option will be able to create and publish their ads without having to connect to a Facebook advertising account or a social network page, and they will also be able to carry out the monitoring of the advertising campaign, with the convenience that they will not have to leave Instagram to do so, with the convenience that this implies, not having to leave the platform to be able to carry out the management and administration of the advertisements.
All this makes it possible to create a Facebook advertising account but without having to be linked to the Instagram one, so that if you wish, from now on you can manage the advertising of both platforms independently.
To be able to promote a publication directly from Instagram you must go to the profile and touch on the publication, finding the button below the image of the publication Promote, which will be the one to click on.
In doing so, the different parameters of the destination must be established, as well as audience, duration and budget. Once all this is set, it will be the moment in which the promotion will go through a review process that usually takes around an hour. In the event that it is approved, this will be the moment when the advertising promotion will go into circulation.
The great advantage of Facebook and associated platforms such as Instagram, come from advertising, making it possible to see on Instagram how advertising has increased in a more than remarkable way, something not surprising considering that it is the social application preferred by millions of people around the world, who come to it every day to share all kinds of content about their day to day and life, as well as other matters.
Advertising on Instagram continues to grow
Facebook He is very happy with the data that is reflected on the occasion of the advertising in Instagram Over the last few years, taking into account that the more than 500 million users who use Instagram stories could find ads more frequently when browsing the application.
Although the results are already very positive, for Mark Zuckerberg's company this data is not enough and he thinks that there will be a greater presence of advertising, a change that could affect the user experience, but that they will nevertheless try to do so as less invasive way.
Currently, when viewing Instagram stories, we find advertising stories every certain number of publications from our followers, but in the future they could be found more frequently.
Waiting to see how the platform acts in this regard and how it affects users in the future, what is a reality is that Instagram doubled the number of in-app ads during 2019 Compared to the previous year, an increase in promotional publications that, however, did not harm the social network in terms of its use or taking into account the benefits obtained. In fact, last year, Instagram was able to generate close to $ 16.000 billion, which is a quarter of Facebook's total revenue.
Despite the increase in advertising, from Instagram they assure that for them the user experience, and therefore before making new implementations of advertising formats and supports, they advocate carrying out small tests showing different advertising proposals to users, so that they can check how they act with respect to this before implementing them definitively. In this way, you can determine how your decisions influence the user experience.
For Facebook, it seeks to offer a fluid experience to users at the same time that it manages to monetize their social networks as much as possible, being aware that currently Instagram is the preferred place for millions of people from all over the world to keep in touch with friends and acquaintances in the network, as well as to meet other people.
In addition, it becomes a perfect support for any brand or company, since it is inconceivable that currently it is thought that a business does not have a presence on this platform, at least if its intention is to place itself on the internet scene in order to reach to a greater number of people and thus grow your number of customers, which must be a priority to try to achieve the highest possible benefits.