Create Reels effects on Instagram, understanding as such all those who manage to have a good reach, is not an easy task, even less so if we take into account that there is great competition today. However, it is not impossible, and if you take into account the following tips, you will be able to achieve your goal and the effort you put into that content will truly be rewarded.
Add a cover to your Reels and upload them to your profile
When you post a reel on Instagram, it is automatically saved in the reels section of your profile. However, you have the option to also share it to your feed so that it appears in both places.
Some users prefer to keep their reels exclusively in the relevant section and use their feed for other types of content, such as photos or carousels. However, Instagram suggests including reels in the feed to increase their visibility and attract more visits. In addition, the platform recommends customizing the cover of each reel instead of leaving the default one, which makes them more attractive and generates greater interest among users.
Following these two tips can help ensure that your reel has long-lasting reach and is not relegated to oblivion, as well as capturing the attention of those who visit your profile.
Reels must occupy the entire vertical screen
Instagram conducted an analysis that revealed that reels, especially advertising ones, recorded in vertical format and that occupied the entire screen, performed better compared to those that did not.
These data show the importance of adjusting to the reel format and using the appropriate dimensions to maximize its effectiveness.
Take into account the sections of the screen occupied by platform elements
When uploading a reel, the platform automatically adds elements in different areas that are essential. We refer to the vertical section where the comment, like or share options, among others, are located. In addition, the lower section that shows the photo and profile name of the creator, as well as the text that accompanies the reel, is also included.
It is common for many creators and brands to make the mistake of adding text or other elements in these areas, making it difficult for users to view them correctly and fully enjoy the content. It is important to keep this in mind to avoid falling into this situation.
The 5 second rule
Users of social networks, including Instagram, have frenetic behavior and seek immediacy. If a video or content does not catch their attention within a few seconds, they quickly move on to the next one. Therefore, it is crucial to capture their interest as soon as possible, preferably in the first 5 seconds of a reel, since after this time, the possibility of retaining their attention decreases.
In addition, it is essential to keep your interest until the end with quality content, adequate narrative pacing, and attractive visuals.
Make videos that look natural and feature other people
Teaching people to participate in the reel and speak directly to the camera significantly increases the chances that it will work. Instagram has confirmed this after testing millions of ads in reel format that incorporated these features.
Reels should be part of your marketing strategy
Instagram reveals that 78% of consumers discover new brands through content creators and influencers. Collaborating with these professionals can be an effective strategy. Proposing them to upload shared reels on both accounts, both the brand and the influencer, can significantly expand the reach and reach new audiences. Below, we present an example of a shared reel that is displayed on both the influencer's and the brand's profiles.
Take advantage of Instagram's audio library
Music plays a fundamental role in creating a reel, increasing its appeal and keeping the audience's attention. When selecting a song, it is advisable to opt for those from the Instagram library marked with an up arrow, as they indicate a trend and the platform will give them greater visibility.
Even in situations where you don't want to include music, such as when there is dialogue in the video, it is suggested to add it with the volume at minimum. Instagram does not differentiate between songs at maximum volume and songs on silence, so you can still benefit from positioning even if the music is not playing on the reel.
Key formulas
We suggest you create content using attractive formulas such as "The secret of...", "5 tips for..." or "The best way to...". It is important to include them both in the text that accompanies the reel and in the video itself, and even on its cover, to effectively capture the audience's attention.
Reasons to create Reels on Instagram
Creating Reels on Instagram offers a variety of benefits for both individual users and brands and content creators. First, Reels make it quick and easy to express creativity, offering intuitive editing tools including music, visual effects, and speed options. This platform offers an excellent opportunity to reach a wider audience, as Reels are displayed in the Explore tab of Instagram, increasing visibility and the possibility of gaining followers.
In addition, Reels are an effective way to generate engagement with the audience, since they encourage interaction through likes, comments and shares. For brands, this means greater exposure and a stronger connection with their target audience. They can also be used to display products in a dynamic and attractive way, which can boost sales and brand recognition.
In terms of marketing strategy, Reels are a valuable tool to stay relevant on a constantly evolving platform, as Instagram continues to prioritize this type of content in its algorithm. In summary, the Reasons to create Reels on Instagram include the opportunity to express creativity, reach a broader audience, increase engagement, boost brand visibility and keep up with digital trends on social media.