tinder is, for many, especially the youngest, the application of bedside flirting, an application that during the confinement of the coronavirus, despite the fact that it was not possible to meet other people, has considerably increased its use, as reflected by different studies.
In fact, among the best 35-year-olds, Tinder grew by 94% In use, which reflects the great importance and how well it has been for the platform. However, those over 35 years of age use these types of applications less and less.
The online dating application is focused on making it easier for people to meet each other, regardless of where they are. «think of us as your trusted companion, wherever you go, we will be there. If you are here to meet new people, expand your network, get closer to the locals when you are traveling or simply because you like to live life, you have come to the right place.«, Collects the platform itself on its official website.
The operation is very simple and anyone can follow the process comfortably through the application. It is enough to search tinder in the Apple (App Store) or Android (Google Play) application store and run it; and then register, upload at least one photo and enter some basic information and start using it.
As the "candidates" go by based on the established criteria of proximity and age, you will only have to swipe to one side or the other depending on whether you would like to meet that person or not. If you both coincide, the match, which will allow you to send messages through the platform itself.
The Tinder algorithm
The Tinder algorithm, like in any other application or service, has its peculiarities, which are hidden from the eyes of the vast majority of people. However, you should know that it is based on what is called desirability level (ELO).
In this app everyone has their ELO, which is a number that scores as desired. This does not mean that it is an indicator of beauty or a specific aspect, but that it is a system that evaluates the desirability of the profile based on different factors that make up its algorithm.
tinder he knows the users very well, having data that is very useful and that allows him to know how to create his algorithm. For this, different factors that are relevant for the app are analyzed, such as the number of times you connect, what kind of people are interested in you, the words you use, the time people spend looking at our photo before moving on to the next candidate, etc..
This does not mean that the platform is looking for the most ideal people for you, but since it is a business, it wants you to spend as much time as possible on the platform and that happens because you are happy with the application. In this way, it is a way in which both parties can win.
What level of desirability do you have?
This level is awarded to each person based on their history, a ELO ranking that subtracts points from people when a popular user of the social network rejects you or if a person who has a profile that is poorly positioned decides to match.
That is, if a person who gives you a "match" is very popular on the platform and, therefore, has a high level, you will score more points. However, if he is an unpopular person, who has a low level and who also decides to reject you, you lose points.
In addition to this, the gender of the person and their age also influence. The algorithm is thinking to promote the encounter between older men and young women, thus following the traditional gender role, thus measuring attractiveness based on gender and the existing difference in age with respect to the opposite.
For the latter, it resorts to Amazon's artificial intelligence system, Rekognition, a system that is responsible for recognizing and categories the photos. In this way, it manages to identify and analyze the data collected and can directly affect the algorithm. What's more, Tinder is able to estimate aspects such as IQ and your emotional state.
To measure all this, take into account some aspects that at first might seem unimportant, such as the average number of words you use per sentences or the number of words with more than three syllables that you write. People who have the same level of desirability are more likely to understand each other.
Somehow, having seen all the above related to its algorithm, it can be determined that Tinder chooses for you in some way, since based on all the knowledge it will offer you one or other possibilities.
All this can lead us to think about the way in which Tinder works, but also what other platforms do, since all these companies use this type of algorithms to control in one way or another what they can offer to users, thus conditioning each person within social networks.
In any case, this cannot always be considered as something negative, since the algorithm, in this case, seeks to offer options of people who can better fit each other and thus offer better services that bring greater benefits, which will be given by that users will stay longer on your platform and that also means seeing a greater number of advertisements.
This way you understand how tinder works and the criteria that it takes into account when showing users, so that everything is less random than one might imagine, by taking into account different factors that, a priori, any conventional user who decides to use the network The social community might not know but that they are relevant and play a key role in finding possible people with whom to "flirt".