A few years ago few people imagined that having an account on a social network like Instagram could become a profession. However, today it is a perfect channel for many people to earn their living. Influencers are dedicated to monetizing the knowledge they have about a topic or in other ways, just by sharing their day-to-day lives.
Although at first it may seem like something very complicated to achieve, really if you know the steps to follow you will be closer to achieving your goal, although as with any other professional sector, what you should keep in mind is that you will need a great effort and, in addition, with the luck that it must always be present in this type of case. If you want to know how to earn money being a professional influencer then we are going to explain what you should know about it.
What requirements do you need to be an influencer?
Un an influencer is a person who becomes famous through the internet to the point that his opinions and comments are influential among his followers, that is, among his audience. Although it is usually thought that anyone who has more than 10.000 followers can be considered to be, the reality is that the main value of an influencer lies in their ability to influence, a person who must also have charisma and generate debate according to the topics you are working on and touching on.
In addition, it must be taken into account that it must have weight in the opinions of others, so that this is used by brands to publicize their products and services, being a means through which they can reach a greater number of people . In this way, an influencer does not have to be a famous person, they do not even have to be an actor, a footballer, a musician or have another talent, but it is really within the reach of anyone who decides to enter this world, although it is necessary to have two fundamental and essential points.
On the one hand you must have a niche in which you are an expert, that is, a topic that you can master and for which you can generate valuable content; and one audience that is not only large in number, but must be faithful and also offer high engagement. This is what companies value since what they seek through collaborations with influencers, who pay for this advertising, is that the followers of that account feel attracted to buy a product, achieving a return on the investment and improving their brand image at the same time that they manage to increase their number of sales, which is the purpose of any business.
Types of influencers on the internet
Although influencers are usually included in a generic way, since there is no standard classification for it. Despite this, it is possible to rely on the number of followers to determine the different types of influencers that we can find today.
To begin with we find the micro influencers, which are those influencers who have an audience of between 1000 and 10.000 followers in all their social networks; What middle influencers we have those who are between 10.000 and 100.000 social networks; macro influencer, which are users who have an audience between 100.000 and 500.000 followers; and ahead of all of them are the Celebrity, which are those that exceed figures of one million followers onwards.
However, it must be borne in mind that there is no single way to classify influencers, since they can be classified according to the type of content they usually share, such as opinion influencers, which as their name indicates are those who give their point of view on any subject, or those who focus on giving information, sharing all kinds of content.
In the same way, it must also be taken into account that influencers can be classified according to their niche, which means that there is a wide range of possibilities in this regard.
Tips to be an influencer
If you want to know how to earn money being a professional influencer, you must take into account a series of recommendations in this regard that you must take into account if you want to achieve success in this sector.
Be realistic
One of the keys to achieving your goal of becoming influencers is be realistic, a process that takes many months and even years. Therefore, it is about finding a suitable niche and working hard for a long time, since it will not be a process that will come true overnight, but you will have to have a lot of effort and hours of work behind. .
In reality, you have to set goals that are realistic and that can be achieved and establish new ones as they are achieved, but do not expect to be professional influencer in a matter of days or weeks.
Choose the niche and / or type of influencer
The first thing you should do when it comes to achieving your goal of earn money being a professional influencer es choose a niche or type of influencer, a choice that is not so simple, since you must look for a topic or sector that is really interesting to you but that is also demanded by users, so that success can be achieved.
If you focus on the economic field, you will find niches that generate more money than others, such as investments, tourism, health, marketing, gaming or entertainment. In others, you may generate less income for each action, but it may benefit you more if you have a larger audience. In any case, it is recommended that choose a niche that you are passionate about, for which you do not mind dedicating many hours and in which you can truly contribute valuable content.