With the arrival of smartphones and increasingly creative and functional advertising campaigns, the QR codes their use has increased in a more than remarkable way. In fact, in the post-Covid-19 era they are being given even greater importance, since they have become a way of being able to communicate between clients and companies.
If you have recently gone to a restaurant, it is very likely that you have encountered cases in which the classic menu card has disappeared to give way to small square images with black and white dots, the QR codes.
The QR codes corresponds to the acronym in English Quick Response (quick response), since they refer to the fact that after reading it with an electronic device, it instantly gives information. It is very likely that you have already become familiar with them, since they are found on web pages, billboards, shops, in products of all kinds, and so on. In this way, with creativity and imagination, they are increasingly present in our society.
This means that whether you are a user or if you have a business, you must know what they are and how to make QR codesas they can be really useful. These codes have encoded information that can be of any type, from a discount promotion to website URLs, audiovisual content, and so on. In some mobiles it is necessary to download an application to be able to read these codes, although in recent years models, in general, the code can be read with the terminal's own camera.
Why use QR Codes?
Any company, no matter how small or large, may need this tool because of the benefits that it can really bring, and that is that it can be used to convey a large amount of information to customers and potential customers.
One proof is that even a popular platform like Instagram has incorporated into its users' account a qr code generator so that they can share their profile directly with acquaintances, even having the possibility of personalizing it with the desired color and emojis to create a card with a QR code to share with whoever they want.
How to generate a QR code
Years ago it was somewhat more complex to be able to make this type of code, but with the popularity that they have acquired over the years, it is now very simple; and is that can be done for free on many platforms and pages, which greatly facilitate a process that was somewhat misleading at the time.
Websites like QR Code Generator o QR stuff They allow you to generate the code very quickly and easily. However, there are some others that offer greater customization capacity and that make them more recommended, such as Unitag QR y QR Code Monkey, which stand out mainly for being without subscription, being able to customize the code in different ways, and even being able to add the logo of your brand or business.
Tips to keep in mind when making QR codes
Know how to make QR codes, therefore it is very simple, since it will be enough for you to access one of the mentioned pages and follow its steps. Beyond this, it is advisable that you take into account a series of recommendations, to which we will refer below:
- The customizations that QR codes offer, such as changing the color, can have a very flattering impact on users, making them very attractive. You must bear in mind that in this sense it is usually the simple thing that has the most efficiency. If you choose a color to give a touch of originality, we recommend that it match the image and corporate colors of your company.
- You should not limit yourself to choosing the first QR code you make. It is highly recommended that you do several tests to see which one you decide on, trying different color, size and style…, finally choosing the one that best suits your needs.
- You place the QR code so that it is easy for the user to see and use it. You must take into account the support, from the distance to be read, etc., so that you find that it is very comfortable for the user to be able to use this code that will provide information.
- Before you start using the QR Code, you must remember that you must check that it works correctly. Although you may think that it is obvious, in many cases these codes give an error because no type of verification is carried out. For this reason, it is advisable that you review the code so that you check that aspects such as the URL to which you redirect to use through it is correct. You should check it very easily just by using your smartphone and even asking other people to make sure that it works correctly. In this way, before you start using it, you can be sure that it fulfills its mission.
- It is also advisable that you place a Call To Action (CTA), a text that serves to attract the user. In this way, you will make them feel more attracted to clicking on the QR code in order to reach the destination page that you have set on it.
- Take advantage of the QR code to be able to introduce it in your different advertising campaigns, whether online or even on physical media, so that you can give it a lot of promotion so that users can know it and make use of it to get to access those contents that you can offer them.
In this way, you already know how to make QR codes and the way in which this can be beneficial for your company and business, since it is one more way through which to get in touch with users who can become on your clients.