Since it was introduced many years ago, the Google PageRank It has always been one of the most analyzed aspects in the world of SEO positioning of the web, currently being an indicator that is not shown in Google or elsewhere, but continues to work internally in the search engine. For this reason we are going to explain how it works and what alternatives exist to it.
All SEO factors are very important when it comes to positioning a URL in Google's SERPs, including PageRank itself, so the higher a website appears in search results, there will be more chances that a person who is Searching on a particular topic, enter your website and not the others. That is why it is so important to "fight" to be in the first positions of the search results and if it can be the first position, the better.
How to calculate PageRank and what it is for
To calculate the PageRank of a web page you must bear in mind that each of the links is like a vote of confidence towards the page, so that the more links there are towards your webs, the better the PageRank will be. However, it is not enough with this, since if it were not it would be simply to accumulate millions of links.
Therefore, Google has other points that it values, such as:
- Authority of the domain from which this link comes.
- The relevance of the theme of that link and whether the link's source website has to do with your website or not.
- El anchor text, which is the exact text from which to link.
- The place of the link on the page.
Know the PageRank or authority of a page mainly helps to create a good off-page SEO strategy, as well as for the design of a structure of internal links that serves for a better distribution of the authority that is received through external links.
It is also important to take into account the following aspects about the PageRank:
- The PageRank depends on the number of incoming links.
- All links are important and valued, whether internal or external.
- Sometimes an internal page can have a higher PageRank than the main domain.
- The more PageRank a page that links to you has, the better.
- Internal pages usually have a link to the main one, which causes part of the PageRank received to be returned to the domain.
- The quality of the links is taken into account, being more advisable to have two with a high PageRank than four with a low one.
- All the URLs that are indexed have their own PageRank.
- Page Rank works in such a way that it is increasingly difficult to increase it.
- Links from non-indexed or penalized pages do not count.
- Having a high PageRank does not mean that you have a good positioning but it does help it.
Alternatives to Google PageRank
In the market there are different metrics that can be used instead of PageRank to know this aspect of SEO, two of the best known being Moz y Majestic. Both companies are specialized in the web positioning sector and they have a large number of their own robots, which analyze a large number of factors of millions of pages to establish an assessment and a ranking, thanks to which to know the authority that has a web page.
In any case, you should know that these metrics are not 100% reliable, although they will give you a good idea of how to work your web positioning, although they will give an idea of the positioning when buying it with the competition.
It is very important to take into account all these aspects when carrying out a positioning strategy for a web page, in which different factors must be taken into account that must be valued in order to improve the authority of the web page, achieving thus establish themselves in better positions so that new visitors can reach the web and therefore improve the results.
Although many people have been saying for a long time that the PageRank has died, the reality is that it is still a factor to assess in SEO, so it continues to influence positioning, despite the fact that Google has decided not to provide this information for different reasons.
In any case, in order to grow a website, it is important to know that it is not enough to achieve links, but that these must be of good quality so that they can really bring benefits to the authority of your website. Therefore it is recommended avoid link farms nor those links that come from web pages in which the content is inappropriate and is not very beneficial for your web page.