El Black Friday It is the day of the year expected by many consumers to make their purchases, but also a great opportunity for businesses, especially online, and even more so considering the current situation that exists worldwide due to the coronavirus and that focuses on many people bet more than ever on electronic commerce.
"Black Friday" is the starting point for the time of year when the most purchases are made throughout the year. After Black Friday comes Cyber Monday, and then Christmas and Sales, a period that must be used by businesses to achieve the best possible results.
How to prepare an e-commerce for Black Friday
If you want to prepare your online store for this date, it is important that you take into account a series of considerations in this regard:
Study sales trends and plan
One of the first steps to take is to carry out a study prior to the campaign in which you make an exhaustive study of what in recent months has had a greater number of sales and analyze what their sales were due to, if a fashion punctual or if it is a very recurring product. Thanks to this, you will be able to offer your potential clients what they really want and are looking for.
Also, you must plan your stocks and keep them perfectly organized. If you want to increase your number of sales it is important that you have sufficient stock to be able to respond to the demands of your clients. It would be very negative for you to achieve a very successful product during Black Friday but if you only have a few stocks and you are losing the possibility of generating great profits.
On the other hand, you should not only think about the products themselves, but about all logistics, since it is important to meet the deadlines promised to customers. In addition, it is advisable that in your online store reports of the exact number of units you have in stock of each product offered.
Advertise before Black Friday
It is important to make it known that your business will join Black Friday, even more so since your competition will surely do so, so you have to focus on making one marketing strategy adequate, in which you can reach all the users who are your target audience.
Prepare customer service
Black Friday It is a designated date during the year and we must be aware that it involves a great effort for companies, being very necessary to pay great attention to everything that happens in order to try to achieve the best possible results.
It is necessary that you build processes that are truly effective so that everything goes on the correct path, being very necessary pay great customer service. You must constantly check that everything is working properly and that you are capable of providing the best service to your customers. You must make sure that you can respond to the needs and that you will not lose sales due to technical problems.
Automation
It is important that you have the different information and communication channels perfectly integrated, being very necessary that they be used in company in order to achieve the best results. In order to respond to the needs of all clients and offer the best possible service, it is essential automate processes, so that everything can be developed in an efficient way.
For this, it is important to respond as soon as possible to consumers, which will generate greater confidence in them. However, it is difficult to do it manually, so it is important to try to opt for the automation of all processes.
After-sale
The whole pre-sale process and the sale itself is very important, but so is the After-sale service. If you want a person who bought you a product attracted by your Black Friday offers to come back in the future, you can't let me forget your brand.
For this reason, you should try to work on user loyalty, and for this it is not enough that they feel satisfied with the product they have bought, but also that they have been able to enjoy a completely satisfactory shopping experience.
For this reason it is necessary that you also work after the sale, answering the customer's doubts, asking for their opinion and even rewarding their loyalty.
Tips to be more successful on the occasion of Black Friday
In summary, if you want to be more successful thanks to Black Friday, we recommend that you take into account the following considerations:
- You adapt your online store to the different devices, especially considering that half of the purchases are made through the smartphone.
- You have to detail your products in a clear and precise way, making there a complete description that offers greater confidence and information to the user.
- Don't cheat on your customers with fake offers. Try to run real campaigns with appropriate discounts and offers.
- Set your online store for Black Friday, for which it is recommended that you add banners and images that capture the attention of users.
- Pleasure promotion through social networks to attract the attention of users and that they are attracted to make purchases in your online store instead of in others. For this, it will be important that with enough time you plan all the content and you can attract new users to your online store.