Instagram is the most popular platform among social networks at the moment, managing to cut by leaps and bounds other platforms such as Facebook or Twitter, although there are some aspects that still need to be polished and improved to completely improve the user experience.
After having updated its API and having carried out different changes, Instagram has included the option to schedule videos from external applications, something that until now was only possible in the case of individual images. In this way, until now, both video content and publications with more than one image could not be programmed with the different social network management applications available on the web.
As with the programming of images, it is not available to all users or directly from the application, but it will only be available for programming through the API that will be active for members of Instagram Marketing Partners through of the Content Publishing API beta.
In this way, using services such as Buffer, Hootsuite or Social Report, among others, you can schedule the videos in your accounts to be published on the date and time you prefer. The option to schedule videos, as with photos, through social media management apps will only be available for profiles that are Instagram Business, although you can always convert your profile into a business account to benefit. of this possibility if you are interested.
In this way, to know how to schedule videos on Instagram, what you must do is register in an application specialized in the management of social networks that already has the ability to program audiovisual content and follow the steps indicated by each of them to select the videos and establish a date and time for their publication.
Requirements for video scheduling
However, you must bear in mind that not all videos can be published, but rather that they must meet a series of requirements that we detail below:
- The video must be in MP4 or MOV format.
- The video codec must be H264 or HEVC.
- The audio codec must be AAC at 48khz, in stereo and mono
- Must be between 23 and 60 fps
- The maximum weight of the video is 100 MB and its duration must be between 3 seconds and a minute.
If the video meets these requirements, you can schedule it to be uploaded and published on the platform without any problem. In principle, any video recorded from your mobile terminal will be, as long as the duration does not exceed the maximum allowed, suitable for publication on the social network.
The possibility of being able to start programming videos expands the possibilities of all those people who like to plan all their content on social networks, and who previously could program their publications of images but not videos, who had no other way to upload it to upload them manually at the time they want to publish.
This new improvement in the Instagram API benefits all users but above all Community Managers, who will now have greater comfort when publishing content on different Instagram profiles without having to be behind the screen on the date and exact time when you want to post a video.
Thus, Instagram now allows greater automation that will be well received by a large number of users, especially professionals, who can thus better organize the publications in both video and image formats of the social network accounts they manage.
La video scheduling It has great potential and offers great advantages for those who are used to carrying out this type of task to manage their account, something that is highly recommended to make the accounts grow and the publications have a greater popularity, since you can study the hours in which it is better to publish some content and leave them scheduled without worrying about being at that moment publishing the content in question.
Currently there are different services that are responsible for facilitating the work of all Community Managers or people who want to manage their Instagram account more effectively by scheduling their content in advance so that they can not worry for hours or days of carrying carry out those publications that you already plan to make in your account on the well-known social network
The choice of a social network management service or others depends on each user, who must assess the characteristics of each of them and opt for the option that best suits their interests and needs, taking into account that in the vast majority Of the cases, these services offer a free trial period or a free account with limited functions so that users can test the service before hiring it for their projects, which is an advantage and is important to help decision-making and opt for one or the other option.
Keep in mind that although most of the publications that are made on Instagram are stories with images or photos, video content usually has a greater impact on users, so it is important to work on these types of publications if you want to grow in the platform, being a good way to do it by alternating between video or animated publications with static images, especially in the case of a commercial profile, where you should always seek to have the greatest possible impact on the user.
This will cause there to be a greater interest on the part of those who are visiting a profile, which can later end up leading to the purchase of a product or the sale of a service, or that a brand sees its image reinforced, which is also important for the growth of any business, totally independent of the specific sector in question.