When it comes to carrying out advertising on social networks The first options that usually come to mind are to opt for popular platforms such as Instagram, Facebook or Twitter. However, there are options that go far beyond the most popular ones and that can really lead you to achieve very good results in the form of conversions and sales.
This time we are going to talk to you about how to advertise on snapchat, which in recent months is increasingly used since it has great benefits when it comes to publicizing any brand or business. In this article we are going to explain everything you need to know about it.
Snapchat ad types
Before explaining how to advertise on Snapchat It is important that you know the different options that exist when it comes to types of ads within the platform, where there are the following options:
Snap ads
The Snap ads It is one of the most interesting mobile formats, being a type of ad that begins with a video of up to 10 seconds, vertically and in full screen, which appears in context with other Snapchats in the application.
The user has the ability to scroll up to view more information. This way you can access additional content such as a longer video, an article, a download link, and so on. In order to get the most out of it, you will have to be able to attract the attention of users as much as possible.
Sponsored Lenses
This type of ad is the perfect option to make people have fun while they see your promotion. These are interactive elements that are added to users' videos, with effects that allow them to modify their appearance, creating content that can offer a good result and send it to a friend.
Snapchatters use this service for about 30 seconds, since they appear next to the non-promoted options, being an option that greatly favors interaction.
Sponsored Geofilters
These are drawings that are superimposed on the images of the users and that refer to a location chosen for a campaign, so that it can be used to explain a person where they are. what time it is and why you took that video or photo.
With this type of ad you can reach a large number of people, being able to limit or not the segmentation in this regard.
On-Demand Geofilters
This format is a cheaper version than the previous ones, allowing you to advertise on Snapchat from just $ 5. They work in the same way as the previous ones but allow you to select very small locations and limit the campaign time from 1 hour.
Snap to unlock
Finally, we must mention this type of ad, which interact in a similar way to QR Codes. Snapcodes can be attached to posters, receipts, or objects. Taking a photo or scanning them with Snapchats can reveal secret content.
How to improve Snapchat advertising
To achieve success when it comes to doing Snapchat advertising It is important that you are able to develop a good strategy and choose the types of ads that best suit your needs and preferences, bearing in mind that there are a series of practices and tricks that it is recommended that you take into account and that allow you to get Get the most out of your advertising:
Among the tips that we indicate are the following:
Create a sense of urgency
One of the keys to being successful in advertising is create a sense of urgency. This is a great tactic to try to motivate users to take action and decide to go to your website and buy a product or hire a service.
Thanks to its mode of use, and being aware that Snapchat is a platform in which content evaporates quickly, Snapchat is a suitable place to carry out this type of strategy.
Try the content
You must test the content through private messages. You must do tests before launching any campaign to know how it will work or have an estimate. The trick is that you test the snapchats and your ideas with some of your followers by sending them to them privately. Being a small group you will be able to know how they work and analyze the results.
Adapt the content to the platform
Snapchat is a more natural and informal platform than other social networks, so users who are part of it are used to seeing images that are taken quickly from the mobile phone camera with filters and different fun accessories.
You should focus on showing the personality of your brand and focus less on making the images perfect, as is necessary in other platforms where this aspect is taken care of much more.
Mix content and create a story
It is important that you do mixes of videos and images to maintain interest and interaction. Similarly, you should bear in mind that you must tell a story, being one of the tricks that serve to achieve the best results on this type of platform.
There is a very limited time for each image or video, so you can combine several to make a story that is really interesting.
You must bear in mind that if there are several Snaps that are available, they will be played one after the other. Taking all this into account, you will be able to create the best advertising for your social network, making it possible to enjoy the best possible results.
In this way, you already know the keys that you must follow to try to achieve success on this social network, which, although it has lagged behind other platforms such as Instagram or TikTok, continues to be used by millions of users around the world. so it should not be left out.