If you publish content on social networks, you probably already know how important it is publish at specific times and days, since these directly influence the level of prominence that a post or publication can acquire. Giving a the right day of the week and time can make the big difference between driving a lot of traffic and conversions to an account or going completely unnoticed.
There are people who make the mistake of publishing at any time, which can cause it to take place at times when your target audience barely makes use of that particular social network, which then causes your content to be submerged among the other posts. posted by other people.
On other occasions we have already talked about the best time and day to post on instagram and this time it was the turn of Pinterest, a social network that has great potential but that many companies and professionals have not yet decided to exploit. In fact, if you still do not have an account on this platform and you have a business that sells products, it is a good option to consider starting to create an account and publish on the well-known social network.
What is the best day and time to post on Pinterest?
To know when is the best time to publish on Pinterest, you have to keep in mind that it is a social network that is mainly focused on and is successful in families with children, especially in the case of women. In fact, according to statistics, in the United States, 40% of the people who have dependent children or minors are on this platform.
Taking this into account, you can roughly determine which are the best hours and days to post. In this case, the best time to do it is when the children are in bed, in other words, between 8 and 11 at night per week. On Pinterest, as on other social networks, posts that are made within business hours reach fewer people.
As for the best day to publish on the platform, the statistics show that the best time to do so is the Saturdays, since it is when there are the greatest number of users on the platform. Sundays are placed behind them. In this way, posting on Pinterest on the weekend is a very good option.
Know your audience
That said, which is what can be known through statistics, it does not mean that it is really like that in your particular case, but you can try to know the results it gives you and add it to the personalized study that you should do with your account in particular.
Actually, as in other social networks, this information is very good to know to use as a basis, but to achieve success and know the date and time most indicated for you, you will have no choice but to do tests and meet your audience.
An added problem for you may be when you have an international brand, since in this case, the content that you publish in one place at an hour, will not correspond to the same one located on the other side of the planet, in which case it may be better option to have different accounts to be able to adapt the contents to each one of them.
That said, the first thing you need to know to know the best time to postit's know where your audience is, that is, the place from which they visit you. Although Pinterest itself is a social network that offers interesting statistics such as the number of times your pin has appeared, views, clicks or saved pins, does not offer geographic information.
However, this is not a big problem for you, since you can use Google Analytics to know the traffic that comes to your website from Pinterest. This way you will have reliable information about it.
In this way you will be able to have a rough idea of the followers you have on Pinterest and you will be able to know the best time and day of the week to be able to make your publications and that they reach a greater number of people, which is the goal.
As we have mentioned, if your intention is to reach everyone, you will most likely have to publish at different times, in addition to keep the language in mind. This can make it best for you to choose to create alternative accounts thanks to which you can cover the different users you have around the globe.
However, if you are going to publish for Spanish-speaking users, both in Spain and Latin America, taking into account that the time difference is between 5 and 8 hours depending on the place, you can make evening publications in Spain, which will make you find yourself They also wake up users from South America, although in this case, the publication of the content for this may not be optimal.
Having said all of the above, it is also important that you are aware that there is no 100% perfect formula, so you will have to test publications at different times and on different days until you can meet how each type of content affects your Pinterest account.
It is very important to take care of this detail, since the success of your publications will depend on it and it will be more likely that you can reach a greater number of users, all depending on the publication schedules as well as the content you make. that must provide enough value to users so that they really continue to visit you, become followers and all this translates into an increase in sales or conversions.