Telegram It is an instant messaging platform that is not widely used by companies despite the fact that it has a large number of functionalities and possibilities. In fact, it is an ideal place that has various characteristics that make it an option to be considered above even WhatsApp, the great preferred by millions of users.
An example of this is its channels, used both to promote products or services and to attract and retain different users.
Before giving you some tips to get the most out of Telegram, you should be clear about what the Telegram channels. It is a tool through which it is possible to send personalized messages to a large audience. The great advantage of this tool is that It has no limit on the number of users, which means that you can add as many as a company or brand wants. This can be used to gain greater visibility and reach for your business.
Likewise, it must be taken into account that their channels are similar to WhatsApp groups, with the difference that in these channels only administrators can post messages, in such a way that it is a one-way communication channel, with the advantage that this entails so that this content reaches the desired people and does not get lost among tens or hundreds of messages from the group's own users. However, in Telegram there is also a place for conventional messages.
Among other advantages, it should be noted that in Telegram you can share any type of content, whether they are text-only messages or images, ebooks, links, and so on.
These channels can be public, that is, they are open so that the person who wants to join them can join them, or private, in which only those who decide the administrator can be in them. In addition, in the event that you have sent an incorrect message, you can delete the message and it will be automatically deleted from other users.
How to create a Telegram channel
Telegram channels can be of any topic that you consider, each one of them having its own URL. Furthermore, each user will be able to maintain their anonymity, although they will be able to both read content and write to the creator of the channel privately if they so consider it.
To create your channel you just have to download the application to your mobile or computer If you still do not have it and then unfold the side panel that you will find on the main screen, where you will find the tab New Channel.
After clicking on this, you will access the channel configuration, where you can customize it through:
- Define the name of the channel according to your preferences.
- Establish a description so that users know what content they will be able to find on your channel.
- Define the privacy of the channel, to choose if you want it to be public or private.
- Add the first users to become part of the group, either through invitations, or by providing them with the channel link.
Tips to attract users to your Telegram channel
To attract users to your Telegram channel You must take into account a series of tips or advice that can be very useful, such as the following:
Dissemination actions
You must take care of spreading your channels, and for this you must carry out the known as dissemination actions, so that you can inform your clients of its existence, such as sending an email to your database presenting the channel, with a link so that they can access it. In addition, you can also publish it on the website itself or on social networks, so that you can publicize the channel.
Varied contents
It is important that you take into account the content that you are going to publish on this channel, having to investigate what type of content your audience likes the most so that you can change and thus be able to accept the acceptance they have.
Although the information is of value, it must be the medium you use in the channel that truly attracts the user. For this reason, it is important that you combine the text with the images, the audios, links, etc.
Interesting content
You must use your Instagram channel to be able to provide content of interest to your users. When you have already achieved the first users, you should try to offer content that is of interest to them, so that you get them to stay subscribed to your channel. It is recommended that you not only take advantage of it to publish commercial content, but also that you provide content of value to your users.
Interaction of users
On the other hand, it is essential that you seek user interaction. It is possible to do so even if it is a one-way communication channel. Users do not want to talk to a machine but to talk to their peers, so you must make sure that your content manages to connect with users.
To encourage interaction you can take advantage of the channel to lead your followers to go to the content you share, such as a blog, a publication of a social network or encourage them to send you a private message if they want to receive more information, whatever strategy that helps you to establish a more direct and closer contact with your users.
In this way, Telegram offers many possibilities to publicize all kinds of products and services, in addition to treating your customers and users in a better way. It is very important to take into account this instant messaging application, which can both complement and replace WhatsApp within the ways of connecting with a company. It is always positive to offer users different forms of contact and the Telegram channels They are highly recommended to carry out a good dissemination of content, making them known at the same time as providing content that is of interest to users, which should always be a priority.
We hope that these tips will help you to create your Telegram channel.