Given the great popularity it has Instagram Currently, with millions of users around the world who make use of the social network, it seems essential for any brand or business to have a presence in it. However, just having an account and no matter how well it works, it is very possible that it will not give you the performance you want.
The solution to this or simply in case you want to increase your popularity or presence in the social network, or achieve a greater number of sales or conversions, are the ads.
Even if you are aware of them, you may not know how to create ads on instagram, which is what we are going to explain to you throughout this article. Also, you should keep in mind that It is not necessary to have an Instagram account to advertise on the platform. You can use a Facebook page or Instagram account if you have one. In any case, it is always preferable that you do have a presence on the social image platform.
For post ads on Instagram need to go first to the ad manager. Before starting you should bear in mind that if you want to connect your Instagram account you can add the ad manager or connect it in the page settings.
Likewise, it is advisable that you already have prepared both the images and the videos (as appropriate) that you want to include in your ads and that you are clear about your target, that is, your target audience. In this way you can customize the campaigns according to the specific type of customer you want to reach.
Facebook offers a great segmentation for your social networks, so you can define exactly the audience you want to reach.
How to create advertising ads on Instagram
The process for create advertising ads on Instagram It is very simple to carry out, since it is enough to do the following:
First of all, go to the ad manager that we have mentioned above, so that, once you are in it, click on the green button with the text Create, as you can see in the following image:
Once you have clicked on it, two options will appear on the screen, being able to choose between:
- Create entire campaigns: You must fill in all the information at that time and you will get the finished and ready-to-use drafts.
- Create campaign structures: You configure the structure, as its name suggests and at another time you can complete the data of the ad sets and the announcements themselves.
In our case we give Select Guided Creation en Create complete Campaigns. After clicking on this option we find the following campaign, in which we will first have to select our marketing objective, which can be classified into three types:
- Recognition: brand recognition, reach.
- Consideration- Traffic, App Downloads, Engagement, Video Views, Lead Generation, Messages.
- Conversion: conversions, catalog sales, business traffic.
In addition to indicating the marketing goal You will have to fill in the name of the campaign, in addition to being able to activate if you want to create an A / B test in your content strategy or activate the optimization of the campaign budget.
You give it below you will be able to establish where you want to direct your traffic, in addition to choosing other parameters related to the ad set, such as dynamic content, offers, locations and Create audience, where you will have to determine your target audience according to your preferences. This way you will only reach the users you want.
In section Locations is where you will have to choose Instagram. To do this you must click on manual locations where you can see that the following:
From that section you can, in platforms, select the Facebook group platforms on which you want your ads to appear. However, if you leave it in automatic locations, which is how it is activated by default, this also includes Instagram. However, it is important that you know that you can choose the platforms in case you want it to only appear in some of them and not in the four that Facebook currently offers.
After selecting it, you can continue with the process, determining a budget and schedule to control your investment in advertising. After giving to Continue In this window you will find the process of configuring the ad in question.
In creating the ad you will find different options such as identity, format, multimedia content, text and links, etc., being able to see the preview of the ad before sending it for review. Once approved, the ad will start to show on Instagram. In this simple way it is possible create advertising ads on Instagram.
Instagram ad types
Instagram offers different formats for the insertion of advertising on its platform, which are the following:
- Ads on Instagram Stories
- Photo Ads
- Video advertising
- Carousel Ads
- Collection Ads
Each of them has its characteristics, allowing different call-to-action buttons depending on the type of ad in question, thus allowing more or less interaction with the user who is receiving the ad information, although taking into account that all of them are really useful.
In any case, the call to action will depend on the type of business and its objective. In this sense, in terms of the types of ads, it must be borne in mind that video ads are an excellent way to get closer to the target audience, since more and more people spend their time watching this type of content in the social network. In addition, video ads are generally more visually appealing.
In this way they manage to capture the user's attention to a greater extent, with the advantage that this entails to later offer them what you want to advertise through the ad itself. Also remember to correctly segment your campaigns, which is essential to obtain profitability and new customers.