Instagram has become an ideal platform to be able to sell all kinds of products and services, being a place where three out of four users follow a company and where the purchase intention is notably increased compared to other social platforms.
This has led the well-known platform to enable new functions so that companies can advertise on the social social network, although one of the most useful tools or functions that can be available if you have a business is to be able to create one own store on the platform.
If you want to know how to create a store on Instagram You should know that it is something very simple to do, although for this you have to follow a series of steps that will allow you to carry out its configuration successfully. The first requirement you need for this is to have a company account, which we have already explained to you on several occasions how to get it.
In any case, we remind you: just access your user profile and then click on the button with the three lines that appears in the upper right, which will open a pop-up menu in which you must click on Configuration, which appears at the bottom. In the window that appears you will have to click on the option Account, to then navigate through the options until you find «Switch to company account«. Click on this option and you will be able to enjoy an account of this type.
Once you have done it, it will be enough for you to follow the instructions that we are going to indicate below to be able to open your own store on the platform. If you want to know how to create a store on Instagram, keep reading:
How to open a store on Instagram
If you want to know how to create a store on Instagram you should take into account the following steps:
Meet Instagram shopping requirements
Instagram has a series of requirements for companies that they must meet in order to set up a store. First of all, the company must belong to one of the countries in which the shopping functionality is active in the social network, since otherwise it will not be possible to tag products.
In the same way, the company in question must demonstrate that it sells physical products and that, in addition, it complies with the strict trade policies that the platform has active. There are numerous regulations in this regard, among which it should be noted that there are certain products that cannot be sold through this store, such as weapons, oral supplements, explosives, alcohol, products with sexual content, and so on.
Also, the Instagram business account must be linked to a Facebook corporate page. If your company meets all these requirements you can continue with the configuration of the store.
Link the account to a catalog
Once it has been verified that the company meets all the aforementioned requirements, it is time to include products in the catalog. In this way, users can know all the products that your brand promotes. For this you will need to link the account with a Facebook catalog through the Catalog manager. This allows users to discover a company and manage it in the desired way, or by working with a certified Facebook partner who is in charge of everything necessary to sell their products on the internet.
Registration in the application
The third and final step, which takes place once the account and the catalog are connected, the user only has to enter their Instagram account to activate the function. For this you will have to go to the configuration of your account, to later go to "Company" and finally to "Shopping on Instagram".
Once this is done, you will have to wait for the account to be reviewed by Instagram, which could take several days to authorize your store. Once it is authorized, you can start tagging your products in the publications and also in the stories you post on the social network.
Once the store is configured, you just have to proceed to publish a story or a conventional publication and, when doing so, click on Label products. Next you will have to request one of the products that appear in the sales catalog and sales can now be made through the social network.
It is important to note that a maximum of five products can be uploaded per post, as well as up to 20 products in an image carousel. In addition, it must be taken into account that the configuration of the store allows users access to personalized reports, in addition to being able to observe the sales statistics, data that is of great relevance to be able to evolve and grow on the platform, in addition to being able to get a higher number of sales.
This way you know how to create a store on Instagram, which does not imply a great difficulty. However, if you want to create an account within the social network, you must make sure that your store or business complies with all the obligations and requirements demanded by the platform in order to proceed with the creation of the store, since otherwise you will not be able to enjoy of this functionality and, therefore, take advantage of it to grow the sales of your business.
If you meet all the requirements demanded by the platform, you should not have any problem when creating your account, a process that, as we have already mentioned, can take several days, which are what the social platform could take. to accept and authorize your account to do so.
We encourage you to continue visiting Crea Publicidad Online to be aware of the latest news and learn tips and guides thanks to which you can make the most of your social networks.