Instagram is the social network of reference for many users, a platform that is mainly focused on visual content, but in which the text content it is also very important. Despite the fact that many people do not pay it the attention it deserves, it is really necessary to create adequate texts that complement the images and videos.
Writing for an Instagram post may seem like a simple thing to do, but making it relevant and engaging isn't that easy. For this reason we are going to give you some tips so that you can learn to create captions for your publications that are really attractive.
If you are interested, keep reading because we are going to give you information that can be really useful.
Texts on Instagram
A good image does not need large texts or at least that is how many people assure it. In part they may be right, but really in social networks the use of words is essential to convey a message concrete.
Although it is true that the image must be attractive to capture the user's attention, it must be complemented by a good text that accompanies and reinforces it. In fact, brands have started to work a lot on this aspect to try to take advantage of the advantages it has in terms of positioning, visibility and reach of their social networks.
Despite what you may think, the text has a great importance and weight in the publications of Instagram, a social network in which the visual prevails. Through the text what is sought is to explain the visual content and complement it, in addition to encouraging users to interact, which makes the content more attractive and shared to a greater extent.
Tips for writing a good text on Instagram
The best way to complement a visual content is through the caption of the publication, taking into account these basic tips:
Attraction with image or video
First of all, it must be clear that Instagram is a social network that stands out for its visual content, so it is very important that capture the attention of your potential users with the photo or video. Once you have managed to capture it, that will be when you can invite them to read more information about it in the description of the photograph.
If you publish visual content that may be interesting to them, they will be more likely to go to the caption for more information about it.
Highlight what is most important at the beginning
When writing you must bear in mind that you must start with the most important. That is, you should take advantage of the first lines to comment on the most important aspects of your publication.
Instagram allows you to make captions of up to 300 words, but you should not make the mistake of extending yourself too much to not contribute anything to the reader. It is important that you try to be brief and concise, and that from the beginning you highlight those aspects of greatest relevance to the user who is viewing the post on the well-known social platform.
Adaptation of the brand language to the social network
Each social network has its own tone when it comes to talking about its language, being Instagram one in which you should bet on a more relaxed and fun tone, having to look for an authentic, human and friendly side for any brand.
This means that you can put aside the formal content and it is advisable that your language be cheerful, that you make jokes, jokes and that you try to interact in a relaxed way with your followers.
Calls to action
It is important that when writing on Instagram you try to stimulate user action, always in a natural way to try to avoid a purely commercial side.
These calls to action (Call to Action - CTA), can serve you to invite users to give "like" if the content has liked or share it on their Instagram Stories so that their friends can also be informed about that content or your account. In addition, you can also interact with them through programs, create contests, and so on.
A call to action with publications is very easy to do in a natural way, since phrases in which you invite to tag a friend, that they press twice on the screen if they like the content, etc., can have good results in the publications.
Limited hashtag usage
The hashtags or labels are very important in social networks, since through them many users will be able to find you. However, you have to be careful with them. Instagram allows you to add up to 30 hashtags per post, but this does not mean that you have to use all of them.
In fact, it is best to use between 5 and 8 hashtags and that these are relevant and, of course, related to the published content. You should not make the mistake of choosing them for their popularity, since you will hardly be able to attract people passionate about football who are looking for publications of plays with a publication dedicated to origami, for example.
Use of emojis
Finally, it is important that you make use of the emojis, which have become very popular on social media and Instagram is no exception. Integrating them into text posts is a more attractive and dynamic way to explain content.
It also favors the personalization of communications, making the brand look closer and even identify with the company.
Learning to write the captions under these indications is essential to achieve the best results on the well-known social platform, where it is very important to publish attractive photos and videos that generate great attention from users, but it is also They need to have a text that complements these contents.